AmyofAlexandria

Advertising is at the heart of what is wrong with the internet today. Ad based revenue is the primary business model for the web and it is fraught with corruption due to opacity and mis aligned incentives. Digital advertising is like a ticking time bomb at the heart of the internet - arbitrage, fake impressions, fake inventory & a real time bidding system similar to the systems involved in the 2008 financial collapse threaten the foundational economy of the web. Blockchain and Web 3 will restructure the technical foundation of the web and fix the incentive alignment. The future of influencer marketing, digital advertising and how to monetize your app will transparent and respect the digital privacy of both the creator and their audience. It will also make the system much more efficient and eco-friendly. Blockchain for the win! —— Special thanks to Grant for the Web for supporting this episode. Grant for the Web is a fund to boost open, fair, and inclusive standards and innovation in Web Monetization. —— Research & Attribution Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet: https://us.macmillan.com/books/9780374538651 Texas Bitcoin Conference: https://youtu.be/prz6ILpLNLE?t=2075 Elon Musk meme: https://bitcoin-takeover.com/bitcoin-in-2021-principles-vs-number-go-up/ 1929 image source: https://www.history.com/this-day-in-history/stock-market-crashes 2008 image source: https://www.petertasker.asia/articles/how-the-lehmanshock-revived-japan/ Big short screenshots: https://twitter.com/acupunctureUSS/status/1046037229011955713?s=20 "Save icon" image source: https://commons.wikimedia.org/wiki/File:3.5%22_floppy_disk.jpg CD image source: https://commons.wikimedia.org/wiki/Compact_disc “This program brought to you by” footage: https://www.youtube.com/watch?v=adGf8MV69as Ad rates data: https://www.shaunpoore.com/youtube-sponsors Ad rates data: https://medium.com/internet-creators-guild/brand-deal-17e60288ea65

Talking all things crypto media with intrepid CoinDesk journalist, event planner & $DESK Piranha Mama Bailey Reutzel. In this episode we talk about how the incentive models of web publishing are skewing the content and quality of journalism. Bailey has been covering Bitcoin news, Ethereum news and general cryptocurrency news space for many years, she was one of the early journalists to be open minded about altcoins, smart contracts, NFTs and other alternative uses of blockchain technology and has a unique perspective and depth of understanding on the bitcoin industry today and where it may go in the future. Mongol Rally series https://www.youtube.com/channel/UCAG7VDiI1LR2iPSm1FzJBOg Money Tripping blog http://moneytripping.com/ Bailey’s Twitter https://twitter.com/blr13 & Instagram https://www.instagram.com/blurredworld/ What Kind of Internet Do You Want? Season 2, Episode 2

Micropayments may be the most controversial topic in the (technical) history of the internet. Micropayments for web monetization have been discussed since the very beginning of the web, there was even space left in the specification (code 402) because it was assumed they would become part of the protocol. And yet, 30 years later, micropayments have still not caught on. Thought leaders like Clay Shirky & Nick Szabo laid out strong arguments for why micropayments would never succeed 20 years ago, but could blockchain micropayments change this? Could micropayments using cryptocurrency be the solution? Can blockchain & distributed public ledgers like Bitcoin change this future technology and help contemporary media and digital content creators find alternative funding? New micropayment payments technology and web monetization applications like Coil are getting lots of attention from cryptocurrency news as the future of web 3.0.