AdamRizzieri

Social media companies have danced, tip-toed, and flip-flopped on the contentious issue of content moderation in the past week. Here were the biggest developments: Wednesday: Twitter locked the NY Post’s account and blocked users from sharing an article the Post wrote about Joe Biden’s son, Hunter. The company said the article contained hacked materials; Facebook also took steps to limit the distribution of the article because it could potentially contain misinformation. Thursday: Twitter doubled down and temporarily locked the official Trump campaign account for trying to share the Post article. YouTube also announced new policies designed to limit the sharing of “conspiracy theory content used to justify real-world violence”—primarily aimed at the QAnon conspiracy theory. Friday: In its best Tony Hawk impression, Twitter pulled a 180 on the NY Post article, allowing users to share it and changing the policies it used to block the article. The rule at the center of it all: Section 230 of the Communications Decency Act. The controversial law that grants social media platforms sweeping protection from user-generated content is in the spotlight again after Supreme Court Justice Clarence Thomas said last week that the court should look for the right case to begin scaling it back. While there's bipartisan support for reform, the differing motives behind each party’s distaste for Section 230—Republicans claim the law allows these platforms to exhibit anti-conservative bias, while Democrats say it doesn’t do enough to limit hate-speech—make it unlikely any legislation will be passed before the election. Bottom line: With Election Day just over two weeks away, the role of social media in America’s democratic process has become one of the defining issues of the campaign. How should social media platforms navigate this? To learn more, visit www.AgencyPartner.com

Global consulting firm AlixPartners added October to its holiday shopping forecast for the first time this year. Its recent survey found that 49% of consumers plan to begin their holiday shopping before October 31. And AlixPartners estimates that “sales for October through December will grow 1% to 2.6% from last year's sales of $1.1 trillion,” per Retail Dive... Data from Pattern89 suggests “home for the holidays” messaging, like tree decorating and candles, is going to perform well this year. Agency Partner's CMO Adam Rizzieri discusses this with KRLD Newsradio journalist John Liddle. To learn more about digital marketing and online business experiences, visit www.AgencyPartner.com