Public Health Officials Warn of Human Plague/ Migrants Who Filmed Themselves Gang Raping 13-Year-Old Girl Spared Prison by Liberal Judge/Scientists Warn Popular Tampon Brands Contain ‘Dangerous’ Levels of Arsenic and Lead/CAITLIN CLARK Makes WNBA Hist
Branding 101 | “If you give someone a present, and you give it to them in a Tiffany box, it’s likely that they’ll believe that the gift has higher perceived value than if you gave it to them in no box or a box of less prestige.” Michael Levine