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The Italian Way - Art & Lifestyles Journeys

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An iconic video magazine created by Simona Cochi, an Italian journalist and international ambassador based in Milan. Simona unveils the exclusive features of the most relevant events about Art, Lifestyle, Design, Fashion, and more. Art interviews are one of the keys to be seduced by "The Italian Way" project. The creative gesture of "direct capture" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism. This editorial project has been conceived on Simona return after a year and a half of work and research in different European capital cities and iconic outposts. Simona Cochi can claim international working experiences and an academic track record. In 2018, during her experience as a video blogger in Vienna's museums, her definitive inspiration for surrealism was ignited through the work on the Man Ray's show at the Kunstforum. Further creativity and motivation have been enhanced thanks to the researches on Sigmund Freud, the other eminent Austrian's figure with significant traces of his life and works in Vienna. The video journey started as "The Austrian Way" inside the magnificent art shows in the capital city: Monet, Picasso, Gustav Klimt, Keith Hearing, Florentina Pakosta, and more. The beauty of a work resides in its visionary strength, in its celebratory capacity, in the alienating effect it arouses and this is what the spontaneity of the author often manages to convey. The creative gesture of "direct capture" (the camera like a brush) blends different and transversal elements and draws on the visual heritage, the digital, the sound in a field with still unexplored possibilities but which has the characteristics of a 21st-century Surrealism.