Neil Patel

Five free resources to learn digital marketing. You don't need a college degree to learn digital marketing, and you don't want to have to spend $1000 on courses when you don't need to. You can learn it for free. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Resource number 1: Neil Patel Training Center, neilpatel.com/trading. With the Neil Patel Training Center, I literally have courses on everything. SEO, all social platforms, LinkedIn, Twitter, Facebook, Instagram, you name it, conversion rate optimization, email marketing. I also have worksheets, cheat sheets, homework assignments for you. If you follow along and you do them, you'll get value. And each lesson is short, to the point, and I break it down so that way it's actionable. And if you have any questions, you can always hit me or anyone up on my team, and we're gladly willing to help for free by answering your questions. Resource number 2: HubSpot Academy. They have certifications on everything, from inbound marketing, social media marketing, to just general digital marketing, and even sales. Best of all, the certifications don't cost any money. Plus, once you pass, you can put them on your LinkedIn, and, hopefully, it'll help you with your job, or at least get a better job if you're in that market. Or if you're just a solo entrepreneur, it'll teach you how to do marketing better. Resource number 3: Backlinko. Did you know that Google makes over eight algorithm changes per day on average? How do you keep up with the ever changing algorithm? Well, you don't want to guess, you want to use stats and data, and you want to use the stats and data that are at your fingertips. Backlinko has tons of in-depth guides with stats and data, such as, in one blog post, they talk about how they analyze 3.6 billion articles and breaks down what they learned. For example, Brian, who's the founder of Backlinko, discusses in that post how that, if you include the year in your title, it tends to perform better. Or how list based posts and how-to posts tend to do better in Google in the longer than other types of content. Or, in his article, on how he analyzed 208,000 webpages to learn about Google Core Web Vitals. He talks about how 53% of sites had a good Largest Contentful Paint score, which is also known as a LCP score. And 46.23% of sites had a poor or needs to improve LCPs rating. He also talks about, in the article, how large layout shifts were the number one cause of poor Cumulative Layout Shift scores. Resource number 4: Search Engine Roundtable. We already talked about Google making 8+ algorithm changes per day, but a search engine roundtable breaks down a lot of those major algorithm updates. And the way they do this is they look at all the tools out there that showcase data on the algorithm changes of what industry's effective, and he compiles that data, post about it, and then people shared their websites, what went up and what went down, and why they think their traffic went up or down. It helps everyone in the community find patterns, so that way, they can keep improving and getting more insights on what they should do and what they shouldn't do. Resource number 5: Mailchimp Marketing Library. There's more to digital marketing than just SEO or social media or even content creation. There's a lot of aspects that aren't sexy, like email marketing, but they're very effective. According to status, that over 306 billion emails are sent and received every day. Mailchimp Marketing Library will teach you everything you need to know about marketing, not just email marketing, but also marketing, and it's worth checking out. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/YJ5Hwo7Yew8 #SEO #NeilPatel #DigitalMarketing

Learn SEO in just five minutes a day. My company NP Digital was the 21st fastest-growing company in the United States according to INC Magazine. And SEO is one of the biggest reasons for my success and that company's success. It allows you to get traffic, leads and sales without paying an arm and leg. If I had to buy my traffic with ads, it would cost $5,134,294 a month. And ad costs keep going up each month, but that was the latest number when I Googled for each of my keywords just for shits and giggles. And that's expensive. While with SEO, I don't even spend 1% of that. If I had to spend that five plus million dollars, I wouldn't have a profitable company. So how do you become an SEO expert without having all the time in the world? Well, here's how you do it in just five minutes a day. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ Step one, go to Ubersuggest. Put it in your URL, create account, create a project and put in some of the keywords you want to rank for. Ubersuggest will also give you keywords that you can rank for if you don't have any keywords that you want to rank for. This doesn't even take five minutes. And every week, Ubersuggest will send you emails on what's wrong with your site and how to fix it. And it'll give you simple tasks, two or three, and that'll improve your rankings over time and teach you SEO because you're doing it on your own website. Step two, I want you to read NeilPatel.com, Backlinko and Search Engine Land. You don't have to read articles every day or anything like that, but just read one or two a week that you like. It'll keep you up-to-date with new tactics and strategies and how to keep improving your rankings. Step three, listen to Marketing School Podcast. Not every episode is on SEO. There's an episode every single day, but at least one episode a week is usually on SEO. And the Marketing School Podcast is under five minutes. And as you listen to a few of the podcast episodes, if you just give it time and you listen to them for a few months, not every single day, but just pick some every single week, you'll learn SEO quickly without spending more than five minutes a day. Look, it doesn't take much more than that. Just give it some time, do this for a few months, and you'll learn SEO quickly without spending more than five minutes a day. And if you don't want to spend the time and you just want someone to spend more time on it and get the results faster, check out my ad agency, NP Digital, where we do this for companies. Heck we do all forms of marketing for companies. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/4JQnnxJ6zrw #SEO #SEOin5minutes #rankingoogle #NeilPatel

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog

This is the best way to hit your revenue goals. Since I start out as an entrepreneur, I've had five co-founders. And in my latest company, NP Digital, I now have 700 employees, and I'll probably be close to 900 employees by the end of the year. I've learned something over the years. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ I keep pushing forward, and I try to make more money, not because I care for money, heck, I wear all white t-shirts, as you can see, and I drive a Honda Odyssey. It's because, to me, it's a sport, and I just have to hit a number. My wife and I are going to donate all our money anyways. I'm not saying we're rich, but whatever we have left at the end of the day, I'll give it away. My kids can go earn it, just like everyone else. It doesn't make sense why I just keep pushing forward, but I just have to, I really can't stop. My wife thinks sometimes I'm crazy, and I probably am, but I just have to keep pushing forward, and I love it too. What's worse is, once I hit a number, my goal post keeps changing, and I keep increasing the number I need a hit to be satisfied, which is silly because I don't do anything with my money as I mentioned. But I've learned that out of all the people and co-founders that I've worked with, only one person was like me, and funny enough, he's my brother-in-law. Most people aren't motivated to keep pushing forward to just hit a number for the sake of it. Heck, my brother-in-law lives in the same house before he had money, now that even though he has quite a bit much more money. And I've learned one thing that's changed and helped me stay motivated and keep my team and co-founders motivated. Can you guess what it is? Leave a comment below letting me know. Come on, what do you think it is? All right, it's actually by having personal goals, and ones that involve money. When people want bigger homes and fancier cars or even jets, although that sounds crazy, it pushes them to make more money. Now, I don't have those goals, but again, I'm motivated by just hitting a number, so I can hit a number and beat my competition. But as I mentioned, most people, other than my co-founder that I've worked with, my brother-in-law, aren't like that. Most people need something to keep pushing them forward. So keep pushing your co-founders and team members to have bigger goals. Now, here are some examples. My co-founder, Mike Kamo, wanted amazing home. He's building a home that'll probably cost him somewhere in the eight figures in Las Vegas. He'll be able to sell it for a profit, but that was one of his goals. He wanted a beautiful home that he can design. Heck, at this point, he's thinking about, "Hey, maybe one day down the road when I retire and go to San Diego," Mike's like, "Maybe I'll build a home down there as well." Another person we work with, Caio, he's like, "I want a beautiful home as well." He's building on, and he's building a million plus dollar home. That was one of his goals. It pushes him to work harder and hit more goals. Another buddy of mine who works with us, Nick Roshan, he's just like, "I love cars." And he keeps buying these old cars and fixing them up and even buy his newer cars. And that's his goals, and that motivates him to generate more sales. What you got to figure out is what pushes people. Sometimes it's cars, sometimes it's homes, sometimes it's just having more money so you can take a trip or vacation, or sometimes it's being able to have the money so you can help other people out. My wife likes money so that she can support the causes that she loves, whether it's helping out parents who have a lot of kids, and until I had kids, I didn't know diapers were so expensive, or whether it's helping people who don 't have nutritious food or clean water or need help with eye surgeries. My wife likes picking passions or things that she's passionate about, and that motivates her dela, for us as a family, to do well so she can give towards those causes. So you got to figure out what motivates you, and strive for those goals and objectives and accomplish them. Use that money for good or for hitting whatever you want, and that'll push you to work harder. And I found that that works for most people, not everyone, but for most people. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/8p7SX5iDTBI #SEO #NeilPatel #DigitalMarketing

Kylie Jenner is a genius for this. Whether you love or hate the Kardashians, you have to admit they've done an amazing job with their marketing. Let's look at Kylie Jenner. She has over 330 million Instagram followers, 40 million Twitter followers, 33 million Facebook fans, 38 million TikTok followers that have produced over 484 million likes. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So what is she a genius for? Well, it isn't from getting paid to promote products on social media, because heck, everyone's doing that these days whether you have 100,000 followers or 100 million. And it is n't for the TV show, "Keeping Up with the Kardashians", as it started when she was just a kid and her mom probably had more to do with that than she did. What she's a genius for is leveraging her audience to build a billion dollar company. When someone posts on social media promoting another company's product, it may generate some sales but not a ton because people know in most cases, you're getting paid to promote it. But if you create your own product or a service that resonates with your audience, you are much more likely to generate sales because they know it's your product and it resonates to them. So what did she do? Well, she was posting about beauty and makeup and cosmetics all the time. So she created her own products and sold them through Kylie Cosmetics. In 2019, she generated $200 million plus in sales, according to Forbes. In 2020, her revenue did drop, but she cast out to Coty by selling 51% of the business for $600 million, which values ​​a business at $1.2 billion. Now whether Kylie Jenner is a billionaire or her company her 's still a billion dollar company or not, it doesn't really matter one bit. What she's a genius for is fostering her audience and then releasing a product to sell to them. And just like how she has Kylie Cosmetics, she can go and create another company, maybe one that sells clothes or maybe one that sells anything to her fans that they'll eat up and they want. Now she probably can't go create another cosmetics company because Coty gave her a lot of money, but the model works and it works for people more than just Kylie. It works for influencers with all sorts of follows. Look at Gary V. He doesn't have many followers as Kylie, but he has over 90 million in transactions for VeeFriends. Or look at me, I have just a fraction of the followings of even Gary V. I have a decent following in the marketing industry though, nowhere near the sizes of the Kardashians but I'm in a lucrative industry, which is marketing. My following is a large part of the reason why my ad agency, NP Digital is successful. We now have over 700 employees. We have hundreds of clients around the world. And my following has led me to build the 21st fastest growing company in the United States according to Inc Magazine. So build a following, sell your own products and services and that's a recipe for success. And when you can, if someone's willing to buy your business, sell it like Kylie Jenner and you can always rinse and repeat, or if you love what you're doing, sell a portion like Kylie Jenner and just keep going. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/eI8vmuhDrK4 #SEO #NeilPatel #DigitalMarketing

The hack that led me to build the 21st fastest-growing company in the United States. According to INC Magazine, I built the 21st fastest-growing company in the United States. What's amazing is we did that within four years. We now have over 700 employees, and we'll double in size within two years. Now, this company is called NP Digital. It's a marketing agency that helps companies drive more traffic and sales to their website. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ So what led me to this growth? Well, leave a comment guessing what tactics I used. Do you think it's SEO, paid ads, blogging, social media, speaking at conferences? I've actually been doing that for ages. It's actually none of those. I always thought that marketing and scrappy marketing is a key to grow. But it isn't. The hack I use actually involved LinkedIn and specifically hiring. I learned that if you hire people who have done exactly what you're looking to do successfully two times plus in the past, the chances are they can do it for you again, the third attempt, right? In essence, if someone did something successfully two times in your exact same industry for your competitors, the chances are, they can do it for you again. For example, at NP Digital, we wanted to build one of the most successful global ad agencies. So I hired people who had already done this, not once not twice, but in many cases, three or more times. My CEO is named Mike Gullaksen. He ran sales at a company called iCrossing, and eventually, fulfillment at iCrossing. Then that company got sold to Hearst for $325 million. Then he became the Co-CEO of an ad agency called Cavario. That company got acquired by Dentsu. At Dentsu, he climbed his way to becoming the President of one of their divisions called iProspect, which is one of the largest digital marketing companies on the planet with over 4,000 employees. So here's the trick. I want you to go on LinkedIn. Type in the job title for anyone that you're looking for. Or go look at specific companies that are your competitors. And I prefer to look at competitors and I go through there and I see who works for them and has the exact title that I'm looking for. And then what I look for is, have they been at that company for a long time and have they climbed the ranks? In other words, did they get title promotions, more responsibility? Because if they have, that means that company has found them valuable. See, when you interview someone, they can lie. They can tell you they did all these things and they may have not. They may have not been that person who's responsible for the success. But when someone climbs the ranks within a company, the chances are they found that person valuable. So when they tell you that they were valuable, it's usually true. Now, if that person also worked for a previous competitor before that and did the same thing, it stayed there for a while. I'm not talking about a year or two, I'm talking about 3, 4, 5, 6 years, and also climbed the ranks, which means that company found them valuable. So if they did that twice at two companies before, chances are, they'll do it for you as well. Now, when you hit them up, they will probably ignore you. If you say, Hey, do you want a job? My company's hiring. That doesn't work too well. But if you hit them up saying like, Hey Mike we're actually looking for someone like you. Do you know anyone who's interested in this role? And they usually will say, Hey, actually I'm interested in this role or they'll tell you I know so and so, and they would be qualified. And they've also done what you are looking for multiple times. And you would either interview them or that other person. And do this with many candidates until you find the right fit. Hire slowly, fire fast. As I learned when I raised venture capital years and years ago for my previous businesses. But when you do this tactic, you'll grow much faster. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/bVw2v0KjFtM #growthhacking #neilpatel #socialmedia #growthmarketing

Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I'll probably hire another 300 plus employees. Over the years, I've hired over 2000 people. That's a lot of people, and I've learned that some of the best markers tend to be the lazy ones. Lazy markers Neil, you're crazy, right? Let me explain. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ First off, majority of the people who work for me aren't lazy. And when I say lazy, it doesn't mean that they're not willing to work 40 hours or 50 hours a week. A lot of times it just means they don't want to do that specific task or work. But in marketing, to do well, you need creativity. Now don't confuse lazy with dumb or lazy with people who aren't willing to work 40, 50 hours a week. If you hire smart people who have ambition to win, but don't like putting in the effort, they will figure out shortcuts, especially if they don't want to put in the effort on mundane, boring tasks. It's not that they don't want to put in 180 hours. It's just like, wait, there must be a better, more efficient way. And yes, some people consider that lazy, but I consider that a great quality. So for a portion of your hires, one out of 10 if you're small or three out of 100 if you're a larger company like ours, look for lazy smart people, ones who are ambitious, still willing to work the hours, but they don't want to do the mundane, boring tasks or put in 180 hours, every month doing something that the competition is doing because they believe there's a better way. You want people who are like, hey, I can get more done in less hours and get better results. And they'll figure out how, because they want to spend their time doing other things, whether it's playing soccer or whether it's doing other marketing activities or whether it's reading and learning. Now here's the example of a lazy marker that I hired who climbed the ranks of my organization. Keep in mind he's smart. And I got his permission to use his name in the video his name in 's Kyle Baleza and he started off as a link builder in Brazil. Then he helped build our operations in our S&P division. And then he started helping with global expansion. Now with Kyle, he works way more than 40, 50 hours a week, right? When I mean, he's lazy, I'm talking about, he hated to create proposals. So he created templates for that. And then he rolled it out to the rest of the team to make their lives easier. He was tired of sales reps asking, could they close the deal at a certain price? So when clients try to negotiate, he's just like, wait, this is too many people for me to deal with. This is inefficient. Let me build a calculator that just gives our sales reps the answer so they don't have to ask me again. He was tired of following up with clients to get payments when credit card failed. So he started to create a process where you get their ACH information and credit card details, so that way there's backup options. So that way, more payments go through. In other words, he figures out systems and processes to automate tasks that he doesn't want to deal with over and over again, he puts in the hours that's needed to get things done but he hates dealing with the same things over and over again that shouldn't be dealt with. And that he feels there's better solutions. That's what I mean by lazy. Now he does love his job. And I mentioned, he's ambitious, he's smart. And he puts in way more than 50 hours a week working. And he's just lazy from the aspect that he doesn't like doing things that he believes are waste of time, that other people don't mind doing each and every single week when he's like, wait, I can automate this. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/usBI1Le0bRI #marketers #worksmarternotharder #marketing #NeilPatel #hacks #tips #entrepreneurship

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog

Quick hack to rank number one on Google. Have you ever hit up a website and asked them to link to you? They probably ignored you. Random sites won't link to you, but you need these links to rank higher. And if you can't get them you're pretty much going to struggle to rank really high on Google. Links are currency like votes. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ In the US when there's a presidential election the person with most votes generally wins. And I say generally because it's on a state by state basis and winner takes all, but generally speaking the person who wins the most votes wins. The same goes with the internet. The more links you have, generally the higher you're going to rank. You don't need the most to get at the top but you need enough. So what do you do if you can't get people to link to you? Well, focus on finding sites that link to multiple of your competitors is the key. If someone links to not one, not two, but three or more of your competitors, chances are they're willing to link to you because they're agnostic. They don't care about one competitor over another. They're willing to link to anyone in this space. But how do you find these sites that are linking to multiple competitors and convince them to link to you? Well, I want you to go to NeilPatel.com/backlinks okay? Put in your URL. When you put in your URL, you'll see this Backlinks report that shows your domain authority, how many links you have, who's linking to you, and your link growth over time. In the left hand navigation click on Backlinks opportunities. I want you to put in two of your competitors if not three of your competitors, you can put either two or three, that's up to you. And your domain. It'll show you who's linking to your competitors, either two or three depending on how many you put in, and not linking to you. In other words they're linking to your competitors but they're not linking to you. You want to look at each of the sites that link to multiple of your competitors, and it shows you which domains and which pages they're linking to on your competitor's site. And if you have similar pages hit that site up and say hey I have a similar page, but mine covers X, Y, and Z that theirs does not. Feel free and link to it here. It's that simple, email out those sites. If you email out a hundred, I know that may seem like a lot, you should get over 14 links. That's a really good ratio. The key again is hit up sites that link to three plus competitors and don't link to you because the chances are they're willing to link to you as well. ► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/R4ynWwZmIQ8 #SEO #NeilPatel #DigitalMarketing

"The loudest person in the room is the weakest." Have you ever heard that quote? I got it from "American Gangster," Denzel Washington. Have you ever been to a networking event and just seen someone blinged-out? I'm talking about tones of jewelry, watches, everything gold, diamond out, right? Or they roll up to one of these events driving a Lamborghini or a Ferrari. They have really fancy cars, or they just wreak of being rich based on what they're wearing, or their clothes or their shoes or watch, whatever it may be. You can just tell when someone quotes unquote, is rich or at least looks rich. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ When I went to networking events, I'd try to find these people out and learn from them. Why? Because I always believed that they were the most successful. See, when I was a kid and I was trying to make it, you would see other people who are rich because they had fancy cars or homes or watches. And I'm like, those are the people I got to network with and learn from because they already have what I wanted. I didn't necessarily want the Lamborghini. I don't have a fancy car, I drive a Honda Odyssey. But it's more so I wanted that freedom, that flexibility in life. And I believed that money can get me there. And networking with these people would get me there faster. But over the years, networking with these people really didn't teach me more than just waste money and spend it on materialistic objects. Now, if that makes you happy, that's fine, do it. But over time, I've learned that the wealthiest people tend not to show off. They just stay quiet and they just cash their checks. Did you know that 6.71% of U.S. households are millionaires according to Kiplinger? Now with my current company, NP Digital, we were ranked the 21st fastest-growing company according to INC Magazine in the United States. Do you want to know how I pulled it off? I learned from the quietest people in the room. Instead of asking the person who drives a Ferrari for advice I started asking people from my direct industry, who had experience, what to do. I asked them, what did they learn? How do I get to the next level? How do I get to where they're at? It doesn't even matter if they weren't entrepreneurs. Some of these people worked at these big companies. And I asked them, what are they doing correctly? If you went to another business like mine, what would you do that you've learned for this company that you're working at? I started talking to people who also failed numerous times. And I asked them what didn't work out for them? What did they learn from it? What would they avoid again if they wanted to be successful and avoid those mistakes? I started hiring people who had already done exactly what I was looking for, multiple times at least twice. Because I'm like, Hey if you did it once, could have been luck. You did it twice, probably good at it. And you could probably do it a third time for me. Don't judge someone based on their looks or what they wear. It doesn't matter if someone has tons of money or doesn't have much money at all. You can always learn from people. But the key is to learn from people who have experience in your industry or a related one. Just because someone has money, such as a dentist driving a Ferrari, it doesn't really mean that they can provide you advice for your Cloud computing tech company, unless you're really trying to get into the dental industry. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ ►On Instagram: https://instagram.com/neilpatel/ https://youtu.be/8QxpDq18Xy8 #SEO #NeilPatel #DigitalMarketing