SMA Marketing

In this video, we'll explore four crucial changes to structured data and how they can help you unlock new rich feature opportunities on your website. Google has recently updated structured data, impacting various aspects of SEO: Profile Page Structured Data: Google introduced this for the "Perspectives" feature, highlighting content creators and their popularity. Learn about the required and recommended properties to implement it effectively. Discussion Forum Structured Data: Designed for conversations within forums, this markup helps Google identify discussions and offer unique perspectives in search results. Find out what you need to include in your markup. Q&A Markup Changes: Google has updated Q&A markup, so it's essential to understand when to use it versus discussion forum markup. Make sure you follow Google's guidelines for your specific case. Organization Structured Data: Formerly known as Logo, this update provides comprehensive organization data, including administrative details, logos, addresses, and contact information. Discover recommended properties and how to optimize your markup. For more in-depth insights, watch the full video and enhance your understanding of semantic search and structured data! 📺 Learn more about Schema.org & Structured Data: https://www.youtube.com/playlist?list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6 🎬 How to Use Schema.org to Create and Add Structured Data to Your Website: https://www.youtube.com/watch?v=xQeRA-Ojq5c&list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6&index=4&t=0s 🎬 Where To Put Schema Markup On Your Website: https://www.youtube.com/watch?v=Uq9FjFngcUg _____________________________________________ Who is SMA Marketing? SMA Marketing is an international search marketing agency helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Leveraging data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net #schema.org #structureddata

Learn how to forecast site traffic data with Google Colab. Get your free colab file here: https://colab.research.google.com/drive/1BRvU-V-kIfw0zIKkniBXJXWdtRaWdRTW?usp=sharing ______________________________________________ 📺 How to Use Analytics and Business Intelligence in Marketing: https://www.youtube.com/playlist?list=PLRFTkssEVFpc6Cr5ZoIbXq-8_WbGB9L6E 🎬 What Is Direct Traffic?: https://www.youtube.com/watch?v=nPZrFB7lUNM&list=PLRFTkssEVFpc6Cr5ZoIbXq-8_WbGB9L6E&index=13&t=0s 🎬 What is Referral Traffic? A Guide to Understanding Google Analytics : https://www.youtube.com/watch?v=apS1AyT6Z7k&list=PLRFTkssEVFpc6Cr5ZoIbXq-8_WbGB9L6E&index=17&t=0s _____________________________________________ Who is SMA Marketing? SMA Marketing is an international search marketing agency helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net #googleanalytics #businessintelligence

So in this video, we will look at AI and SEO in the fundamental question of how much we should trust them. Article Mentioned in Video: https://www.seroundtable.com/google-ai-llms-diagnose-seo-issues-35592.html 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

Google updated it documented ranking systems page and removed the following: Page experience system Mobile-friendly ranking system Page speed system Secure sites system On April 19th Google said it was dropping page experience, saying that it was more of a concept. April 28th Google has now updated their stance saying that page experience, mobile-friendliness, page speed, and secure site are ranking "signals" but were never ranking "systems." Danny Sullivan follow this up saying, "Taking them off didn't mean we no longer consider aspects of page experience. It just meant these weren't ranking *systems* but instead signals used by other systems." 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

In this video, we explore the power of the SERP API from BrightData to get deeper insights from the search results. 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

Learn more in our full-length video: https://www.youtube.com/watch?v=6j1rYZUbOac

Bard is Google's experimental conversational AI service. It is powered by their Language Model for Dialogue Applications (or LaMDA for short). Google can answer questions that might not have one right answer. Google said they will roll this out more widely in the coming weeks but for now, only trusted testers (who is outsourced to a third-party company) will be able to play with it. Learn more: https://www.seroundtable.com/google-search-bard-34868.html https://blog.google/technology/ai/bard-google-ai-search-updates/ ______________________________________________ 📺 Learn more about Schema.org & Structured Data: https://www.youtube.com/playlist?list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6 🎬 How to Use Schema.org to Create and Add Structured Data to Your Website: https://www.youtube.com/watch?v=xQeRA-Ojq5c&list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6&index=4&t=0s 🎬 Where To Put Schema Markup On Your Website: https://www.youtube.com/watch?v=Uq9FjFngcUg _____________________________________________ Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Leveraging data and 10+ years of SEO experience", we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net #bard #google #chatgpt

Google's spiders are constantly crawling for information, so why do you need to do extra work to help them? In this video, we walk you through what indexing is, why it matters and how to improve the indexing of your website. 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Guide to Search Console: https://www.youtube.com/watch?v=UEwAi5cMmIQ 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

Topical authority is one of the most important factors for ranking in search engine results pages (SERPs), and it's essential for businesses that want to dominate their industry or niche.

Welcome to Hack My Growth. In today's episode, we will discuss business growth strategies for 2023 and beyond. So what is a growth strategy in business? Well, essentially, it's a plan, but a plan of action designed to help you increase your business's size and profitability. The reason we build businesses is to make a profit, right? That's what we're in business for. Yes, we have services. Yes, we want to serve people too, but if the business doesn't make a profit, we can't have the business for long, so making sure that we're growing is very important. So this could involve things like expanding into new markets, creating new products, and exploring new ways to find customers. And a successful strategy it's going to require that the business has a clear vision in line with their long-term goals. ______________________________________________ 📺 DigitalMarketing Tips, Ideas and Best Practices: https://www.youtube.com/playlist?list=PLRFTkssEVFpdNKAAN2ZoFaBNjWYLAygZA _____________________________________________ Who is SMA Marketing? SMA Marketing is an international search marketing agency helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net #growthmindset #growth #growthhacking

ChatGPT has taken the content world by storm. OpenAI announced the release of this, and there have been people posting videos about the new capabilities seen with this user-friendly form of text generation. Many people have been making articles and statements about the future of content writing, the future of SEO, and how this impacts the internet. _________________________________________________ 🔔 Subscribe for more free YouTube tips: https://www.youtube.com/channel/UC4EW... 📺 Learn more SEO tips and tricks: 📺 Learn more about Inbound Marketing: 📺 Get more out of your data: 📺 Schema.org & Structured Data Best Practices

So in this video, we're taking a look at Google business optimization options and some priorities that we can set around here. While this seems like only something that would apply to local businesses, that's not entirely true because making sure that you have your entities fully optimized, whether it be in the knowledge panel or in the Google business profile, your website, etc., all play a huge role. Helpful Links: 10 reviews or more is best. See this article to learn more: https://www.seroundtable.com/google-local-reviews-number-34367.html Google monitors and removes reviews: https://support.google.com/contributionpolicy/answer/7400114 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

In the latest episode of Hack My Growth, we're going to be taking a look at common schema markup issues and how they can impact our websites. For a free SEO sample coaching session, visit: https://hackmygrowth.io/sample-session/ ______________________________________________ 📺 Learn more about Schema.org & Structured Data: https://www.youtube.com/playlist?list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6 🎬 How to Use Schema.org to Create and Add Structured Data to Your Website: https://www.youtube.com/watch?v=xQeRA-Ojq5c&list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6&index=4&t=0s 🎬 Where To Put Schema Markup On Your Website: https://www.youtube.com/watch?v=Uq9FjFngcUg _____________________________________________ Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net #schema.org #structureddata

In the latest episode of Hack My Growth, we're taking a look at Google's helpful content update. So, Google announced on August 18th, 2022, that they are going to be adding something called the helpful content update into their algorithm. Well, it started rolling out on August 25th, 2022. In this video, we're going to be talking about what this update actually means, what we need to do right now as it's rolling out, because it's still in the rollout process, some things to be looking out for, and some ways that we can set ourselves up for success long term when it comes to SEO. Sign up for a sample coaching session here: https://hackmygrowth.io/ 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

If you're working on SEO and you've got a website, there's probably been more than one time where you've experienced a drop in your organic traffic. Now, understanding possibly why you've dropped is really important in how you can plan to recover from that existing drop. So we're going to talk a little bit about some things that can impact your website and cause it to drop or lose organic traffic and what you can do about it to try to diagnose what's actually going on with your specific website. So first we need to look at why sites lose traffic. _________________________________________________ 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

In this video, we're going to look at how our brand impacts the SEO results of non-branded queries. So what's the difference between branded queries and non branded queries. In case you don't know, a branded query is a query that includes your website's brand name, or maybe a variation of your brand name, something that's unique to your domain. A non-branded inquiry is pretty much everything else. So keywords that don't reference a brand name or any part of it, including misspellings. So that's the difference between these two, branded have to do with your brand, non-branded has to do with everything else. More likely what your brand does. Those are those keywords that you're writing blogs about, things that you're trying to earn traffic on. So the truth about branded queries is that a lot of businesses ignore them. They assume that because it's their brand name, that they're just going to naturally rank for them and that it's all going to be good. 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

In the latest episode, Hack My Growth, we're going to take a look at how we can leverage multimedia content to expand the amount of real estate we own within the search results. So we're going to take a look at leveraging multimedia content within our search strategy. So where does multimedia content show up within the SERPS? Well, most of the time it's showing up in featured snippets. We've got video carousels, we've got images, we've got sometimes podcasts and audio. There's a lot more different types of media that can actually rank today because the search engines are a lot smarter. So looking at a couple of cool stats from a study done by Similarweb as of October 2021, nearly 20% of all keyword searches result in a SERP feature. And SERP features have grown more than 15% since March of 2021 in the U.S. alone. 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

In this video, I'll share the basics of what Schema.org is and what you should care about it. Today's Google's different. This is not your grandma's Google. We've got a lot more than just blue links on a white page. We've got rich cards. We've got knowledge panels. We've got FAQs. We've got featured snippets and more. See all the features here: https://developers.google.com/search/docs/advanced/structured-data/search-gallery There are more ways to rank, and there are more available positions for you to own than ever. To earn some of these positions, you need to leverage schema.org's structured data within your website pages. ______________________________________________ 📺 Learn more about Schema.org & Structured Data: https://www.youtube.com/playlist?list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6 🎬 How to Use Schema.org to Create and Add Structured Data to Your Website: https://www.youtube.com/watch?v=xQeRA-Ojq5c&list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6&index=4&t=0s 🎬 Where To Put Schema Markup On Your Website: https://www.youtube.com/watch?v=Uq9FjFngcUg _____________________________________________ Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net #schema.org #structureddata

In this video, we're going to be using one of our favorite SEO tools, Semrush. We're going to show you how you can use this tool in order to find quick wins for your SEO strategy. Now, a lot of people ask, how do I find keywords for quick wins? A lot of times when we go into an SEO project or we start a new campaign, people have these very, very broad terms they want to go after. They have a ton of traffic and a ton of competition, and that's great. But in the meantime, we also need to see the needle move. We need to see traffic grow. In order to do that, we need to look at oftentimes a lot more of these long tail terms and other opportunities within the search results to expand our ability to grow traffic and meaningful traffic for the businesses that we're working for or for our own business. Get your 14-day free trial here: https://www.semrush.com/partner/SMAMARKETING/ ------------------------------------------------------------------------------------------------------------------------- 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s ------------------------------------------------------------------------------------------------------------------------- Who is SMA Marketing? SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

In this video, we're going to be talking about how we can create our own custom crawler using Google Colab, as well as advertools and a few other Python libraries. Now, before you get scared or wigged out, don't. Take a deep breath. It's going to be okay. I don't even proclaim to be a coder, but I am pretty good at copy and pasting. And I know that you can use that Ctrl+C button just as well as I can. So let's take a look at how we can create our own custom SEO crawler and how we can put it to work to help us solve some unique problems. For the line by line code and transcript, click here: https://www.smamarketing.net/blog/how-to-build-a-custom-crawler-using-colab-and-advertools Check out the Colab file here: https://colab.research.google.com/drive/1kHWL8Odxn8d8RLisBSjr1rSzgw0vAtZ_?usp=sharing _________________________________________________ 🔔 Subscribe for more free YouTube tips: https://www.youtube.com/channel/UC4EW... 📺 Learn more SEO tips and tricks: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 📺 Schema.org & Structured Data Best Practices: https://www.youtube.com/playlist?list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6

In the latest episode of Hack My Growth, we're looking at the impact SERP features have on ranking position, click-through rates, and your overall traffic. So let's take a look at SERP features that impact today's search results and how they affect how you rank your website inside of Google and some of the other search engines. 📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi 🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy... 🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s Who is SMA Marketing? SMA Marketing is an international search marketing agency helping global and local brands grow online since 2009. We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos. Learn more at: https://www.smamarketing.net

It’s official, Schema.org has launched its schema markup validator tool at validator.schema.org. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool. This marks the official move of the old Structured Data Testing Tool over to Schema.org.