The Futur

What is logo design? How do you design a logo for your company? What is the logo design process? How do you present your logos to clients? A Logo helps identify a brand in the simplest way possible. It can convey emotion, reputation, and a plethora of other feelings about a brand. When done right. In this episode, Creative Directors Matthew Encina and Ben Burns will work with designers at Blind– Emily and Min, to create logo explorations for Hamilton based on the visual direction the client has chosen. A new designer, Emanuele Ricci, will join the group and work on a hand-lettered logo to try and match the craftsman aesthetic Josh and Crysten have expressed a fondness to. 🎬 Episode breakdown: 00:51 - Previously On 01:21 - The Designers get their assignments 01:38 - Refining the final Stylescape 02:00 - What is the Logo Design process? 02:48 - Emanuele Ricci's background 03:27 - Emily presents her first round designs 05:10 - Min presents her first round designs 05:34 - Why have a simple, easily identifiable mark in the logo? 07:07 - Emanuele presents his first round designs 10:57 - Matthew and Ben decide to focus on the hand drawn logo 11:30 - Ben and Matthew give feedback on Emanuele's work 13:05 - Ben and Matthew present the first round logo's 13:41 - Breakdown of the 4 logo's being presented 15:00 - Josh and Crysten give feedback 17:18 - The group talks about colors 18:55 - Matthew works with Emanuele to revise the horseshoe logo 20:22 - Ben sends off the revisions to Hamilton 21:06 - Josh replies back with an unexpected curveball 24:08 - On our next episode – ✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo 👉 Need high-quality mockups for your next branding project? Find them through our Creative Market Affiliate link: https://goo.gl/g4jlTE 👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit 🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk 🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: http://share.epidemicsound.com/thefutur – 🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow Follow us: @mrbenburns @matthewencina @thefuturishere @manuricci_ (hand lettering artist) Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ #BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur – A note on Stylescapes: The “Stylescape” (mood board) is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright. === 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: https://webflow.grsm.io/thefutur Retro Supply Co.: http://bit.ly/2GW8gzR Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Listen to the whole talk on our podcast https://thefutur.com/podcast/073-deep... Check out the full conversation with Marty here: • What is Branding? A deep dive with Ma... Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. "Your brand isn’t what you say it is. It’s what they say it is." http://www.martyneumeier.com/ Books by Marty Neumeier The Brand Gap - https://amzn.to/2Q26Kh4 Zag - https://amzn.to/2M2dwly The Designful Company - https://amzn.to/2r24ttz Metaskills - https://amzn.to/2Z8GJAR The 46 Rules Of Genius - https://amzn.to/34vpHO8 The Brand Flip - https://amzn.to/35AJf4Y === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne

Should you be a generalist or specialist if you want to get work? This is my first design portfolio when I graduated Art Center College of Design in 1995. It's a collection of logos, editorial design, layout, typography, ads and some early motion design work. Along with the portfolio, I talk bout the importance of developing a "T" Skill which shows why having depth is more important than be a generalist or jack of all trades. 👉Subscribe: https://goo.gl/F2AEbk New design school graduates, this is what you need to know in putting your portfolio together. What are employers looking for in new grads? How can you stand out? Get a valuable look inside the mind of Master Designer and CEO of Blind Labs: Chris Do, as he talks about what employers like himself look for in a portfolio. Learn the criteria employers use to judge your portfolio and the manner and context in which it is seen. What is the purpose of your portfolio? What are you trying to accomplish with it? Special thanks to our sponsors: Shutterstock - http://www.shutterstock.com/ Media Temple - http://mediatemple.net/ This is Ground - http://thisisground.com/ _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/t... Android Stitcher: http://www.stitcher.com/podcast/aaron... Google Play: https://play.google.com/music/listen?... HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefutur.com / thefuturishere / thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: https://the-skool.myshopify.com/ === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

We've broken down all of the steps in this article 👉 http://bit.ly/negotiating-w-clients How do you respond to clients when they say "Your price is too high?" What do you do when the client and yourself don't see eye-to-eye on the budget for a project? In this video, Chris and Mo act out a role play scenario where Mo is the vendor and needs a video for $1,000. Watch to find out how Chris navigates this obstacle knowing his minimum level of engagement is $4,000. Watch the unedited live-stream here: • Deep Discussion With C... The crowd you see at the studio are the Pro Members. Learn more and join here: https://academy.thefutur.com/p/futur-... Don't have enough clients? Read this: 10 Things To Get More Clients and do it. https://thefutur.com/blog/how-to-get-... Mo Ismail Mocs Media https://www.mocs.media #TheFuturRolePlay === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Cinematography– Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Ricky Lucas Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne

Graphic Design Tutorial: 10 Typography rules to help you improve your type skills. Get better at graphic design by understanding how to use type. Improve your layouts instantly by following these 10 easy to follow rules. How can you quickly apply typographic rules to regain control of your layouts by following these 10 golden rules of typography? These rules are distilled down from the things that I learned by going to Art Center College of Design. Generally speaking, there are two types of typography– expressive typography (type is visual, carries the meaning of the word and sometimes appears as physical shapes) and functional typography (type that is meant to be read). I will focus on the latter. When starting out, it is best to learn the fundamentals of good design: hierarchy (primary, secondary and tierchiary reads), flow (how a person “reads” the layout by following the movement of their attention), legibility (in Western culture, type is read top to bottom, left to right so it’s important to arrange type accordingly), grouping (organizing blocks of type in intelligent and logical groups) and interest, achieved through contrast (scale, texture, color, density, negative space). Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan and Univers. _________________________________________________________________ Great books to learn more about typography: Stop Stealing Sheep & Find Out How Type Works by Erik Spiekermann http://amzn.to/2iNXwC8 Josef Müller Brockmann Pioneer of Swiss Graphic Design http://amzn.to/2k7o5Yb Typography Manual @2017 Chris Do https://blind.com/blog/typography-man... _________________________________________________________________ Animation by: Leo Dinh Red Cat Motion http://redcatmotion.com Music and sound design by: Adam Sanborne http://adamsanborne.com English closed captions provided by: Mindy Fulcher Director of Digital Innovations _ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/t... Android Stitcher http://www.stitcher.com/podcast/aaron... HOW TO SUPPORT THE FUTUR: https://thefutur.com/pro-group Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefuturishere.com / thefuturishere / thefuturishere Connect with Chris Do: / thechrisdo Twitter / bizofdesign / thechrisdo === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

Stop trading time for money. Why you should'n't price hourly. Confused about how to price creative services? Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fair to the client? Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job. Shocked! Don't be. Large corporations can't afford to risk getting their logo wrong. The printing and deployment costs for a large multi-national company would be in the millions. But don't take our word for it. Check out this article: https://www.businessinsider.com/heres... Who is this bald asian guy with glasses who talks about sales and pricing? My name is Chris Do. Thumbnail concept inspired by: Lauren Evans-Hill (Twitter Thread) https://twitter.com/evansnifty/status... Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/O7DO 👉Subscribe: https://goo.gl/F2AEbk 🔥Watch the 2019 Update: • How To Charge For Design—Value Based ... How much do you charge for designing a logo? Are you undercharging your creative work? Learn how to charge 10 times more for a logo. Pricing design services. Watch Pt 1 here: • 3 Keys To Success—How To Run A Design... Watch Pt 2 here: • How Will Clients Find You: SEO & Lead... 3:40 Why logos are worth more to some companies than others? 5:40 Price the client not the job 7:45 What does Blind charge to design a logo? 8:25 How do you quantify/justify the hours to a client? 9:45 Paula Scher's approach 11:40 Pricing role play 13:20 Most entrepreneurs value time. Symmetry of logic. 21:20 Clients don't choose the best option. They choose the least risky option. _ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/t... HOW TO SUPPORT THE FUTUR: HTTPS://THEFUTUR.COM/PRO-GROUP Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefuturishere.com / thefuturishere / thefuturishere Connect with Chris Do: / thechrisdo Twitter / bizofdesign / thechrisdo The PROCESS Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely, Mark Contreras Show Open– designed by William VanSkaik, animated by Bara Kwon Translations: Mandarin Traditional— Angie Hu Mandarin Simplified—Siyu Lee Spanish— Pablo Del Mares === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.