Be The Standard

Joe Luplow is a former Army Ranger, Entrepreneur, Husband, and Father. In this episode we discuss the role of men in society, as well as in the home. We talk about identity crisis, brotherhood, the importance of men being kind, caring, but also dangerous. Joe also shares his thoughts on embracing hard things, parenting, and much more. This is a great discussion you won't want to miss!

We have all been through some difficult sh*t! But why would we want it any other way? EMBRACE the difficult times and admire the man or woman on the other end of adversity.

We are Combat Veterans and best friends that met serving in the MA Army National Guard. We deployed to Afghanistan together in 2010-2011. The standards we set and habits we created were essential in our execution in doing this country's work. Together, we helped lead many complex and dangerous missions in Ghazni Province, Afghanistan. We continue to apply high standards and strict habits to our daily lives, we look forward to sharing our experiences, both personal and professional. We use the following principles as a template: Setting Standards Creating UNBREAKABLE habits Execution Accountability