Amar Tanwani

"Decoding the Price Tag: Why Are Air Jordans So Expensive?" | Air Jordans | Expensive sneakers | Sneaker culture | Nike marketing | Premium pricing | Michael Jordan | Sneaker history | Resale market | Exclusive sneakers | Sneaker business strategy. Join us in unraveling the mysteries of Air Jordan pricing, from their unique history to the marketing magic that keeps them at the top of the sneaker game. In this video, Explore the intriguing world of Air Jordan sneakers and uncover the mysteries behind their steep price tags. Delve into the sneaker culture and the resale market, which started in the 1980s, and how vintage Air Jordans can command sky-high prices. Unearth the genius of Nike's marketing strategies, from the banned-by-the-NBA campaign to the creation of the "Jordan Rule," fueling demand and making Air Jordans a status symbol. Learn why Air Jordans maintain their premium prices due to their control over price elasticity, driven by high demand and their status as a symbol of prestige. Finally, gain insight into Nike's business strategy of creating exclusivity and artificial scarcity, which allows sneakers to go from a $100 purchase to a potential $2,000 resale.