Customers, Costs, and Cash Flow

Republished from Nick Gausling's November 2023 interview on The Contributors with Victor Gichun. Taken from the original description: *** If you are running or thinking about starting your own online or brick-and-mortar store, stay tuned because today we've got a pro in specialty retail and cool products, who shows us how to: - compete with Amazon - use TikTok and other social media to grow sales exponentially - take your small online or brick-and-mortar shop to the next level with Omnichannel magic - make your retail business super-efficient - create a shopping experience people won't forget 00:00 Nick Gausling - Introduction 00:51 How small online and brick-and-mortar shops can compete with Amazon? 03:53 What steps should the owners of a retail business take to stay in business and thrive? 05:52 What is Omnichannel? 08:11 What Steps Should the owners of retail businesses take to Adopt an Omnichannel approach? 12:01 How to use TikTok and other Social Media to Grow Retail Sales? *** Original version published at https://www.youtube.com/watch?v=79l6_PdCLsI Syndicated with the publisher's permission.

Business process optimization could actually backfire and hurt your profitability initiatives, but using the Theory of Constraints can keep your business optimization on track. Join Fractional COO and Specialty Retail Advisor Nick Gausling in this video as we cover: 0:00 Introduction to the Theory of Constraints 1:21 Role of Bottlenecks in Business Process Optimization 2:42 Throughput in the Theory of Constraints 3:38 Business Process Optimization Might Hurt Profitability 4:53 Types of Constraints in the Theory of Constraints 5:37 Understanding Bottlenecks in a Business System 7:34 Summing Up and Other Resources 📖 Read the full article at https://www.nickgausling.com/2023/11/15/business-process-optimization-theory-of-constraints/ 🌎 Learn more at https://www.nickgausling.com/ 📰 Subscribe to Customers, Costs, and Cash Flow at https://nickgausling.substack.com/subscribe

As a business owner or executive, you need to understand how bank solvency issues can directly impact your business operations. You also need to understand how your business can prepare for a potential bank solvency crisis. Join Fractional COO and Specialty Retail Advisor Nick Gausling in this video as we cover: 0:00 The 2023 Collapse of Silicon Valley Bank (SVB) 0:39 How Fractional Reserve Banking Impacts Your Business 2:39 Bank Runs and Capital Controls During a Bank Solvency Crisis 3:32 Protecting Your Business Cash with FDIC Insurance 4:29 What About Being Your Own Bank with Cryptocurrency? 5:30 Offshore Banking for Businesses 7:37 Summing Up and Other Resources 📖 Read the full article at https://www.nickgausling.com/2023/03/13/silicon-valley-bank-meltdown/ 🌎 Learn more at https://www.nickgausling.com/ 📰 Subscribe to Customers, Costs, and Cash Flow at https://nickgausling.substack.com/subscribe

If you're the owner of an SMB who is preparing to sell your business, or if you intend to sell your business at some point in the future, there's a lot of things you need to consider in order to be successful. Join Fractional COO and Specialty Retail Advisor Nick Gausling in this video as we cover: 0:00 Are You Prepared to Sell Your Business? 1:36 A Business Prepared to Sell Shouldn't Need You 3:10 Delegate Responsibility 3:30 Brand Your Business, Not Yourself 4:09 Share Key Business Relationships 4:32 Have a Potential Succession Plan 5:20 Summing Up and Other Resources 📖 Read the full article at https://www.nickgausling.com/2023/02/13/sell-business-do-now-part1/ 🌎 Learn more at https://www.nickgausling.com/ 📰 Subscribe to Customers, Costs, and Cash Flow at https://nickgausling.substack.com/subscribe

If you're the owner of an SMB who is preparing to sell your business, or if you intend to sell your business at some point in the future, there's a lot of things you need to consider in order to be successful. Join Fractional COO and Specialty Retail Advisor Nick Gausling in this video as we cover: 0:00 The Main Lesson for Preparing to Sell Your Business 1:04 Get Your Business Financials in Order 2:54 Keep Good HR Records 3:45 Collect Infrastructure and Key Documents 4:08 Get Your Landlord on Board 5:16 Invest in Employee Retention and Employee Satisfaction 5:55 Summing Up and Other Resources 📖 Read the full article at https://www.nickgausling.com/2023/02/20/sell-business-do-now-part2/ 🌎 Learn more at https://www.nickgausling.com/ 📰 Subscribe to Customers, Costs, and Cash Flow at https://nickgausling.substack.com/subscribe

If you're the owner of an SMB who is preparing to sell your business, or if you intend to sell your business at some point in the future, there's a lot of things you need to consider in order to be successful. Join Fractional COO and Specialty Retail Advisor Nick Gausling in this video as we cover: 0:00 You've Prepared to Sell Your Business: Now, How? 0:31 Your Network: Customers, Vendors, Competitors 2:08 Selling Your Business to Private Equity 2:42 Work With a Business Broker or Business Marketplace 3:52 Employee Ownership: Selling to Your Employees 6:05 Can't Sell Your Company? Other Options 7:59 Summing Up and Other Resources 📖 Read the full article at https://www.nickgausling.com/2023/03/03/sell-business-how-part3/ 🌎 Learn more at https://www.nickgausling.com/ 📰 Subscribe to Customers, Costs, and Cash Flow at https://nickgausling.substack.com/subscribe

Mass layoffs are everywhere these days, and it's not just in tech startups. Even massive companies like Microsoft and Google have resorted to mass layoffs in 2023. Join Fractional COO and Specialty Retail Advisor Nick Gausling in this video as we cover: 0:00 Explaining the mass layoff wave of 2023 1:38 Advice for employees during layoffs 3:04 Advice for business owners and managers during layoffs 6:40 Summing Up and Other Resources 📖 Read the full article at https://www.nickgausling.com/2023/02/05/mass-layoffs/ 🌎 Learn more at https://www.nickgausling.com/ 📰 Subscribe to Customers, Costs, and Cash Flow at https://nickgausling.substack.com/subscribe

Digital marketing is the name of the game for almost every business, but what type of digital marketing should you be doing? Maybe just as importantly, what shouldn’t you be doing so that you can avoid common digital marketing mistakes? Join Fractional COO and Specialty Retail Advisor Nick Gausling in this video as we cover: 0:00 The Purpose of Digital Marketing 1:25 Digital Marketing Mistakes with Pay-Per-Click Advertising 2:08 Digital Marketing Mistakes with Social Media 3:24 Digital Marketing Mistakes with Influencers 4:53 Summing Up and Other Resources 📖 Read the full article at https://www.nickgausling.com/2023/07/25/fail-digital-marketing/ 🌎 Learn more at https://www.nickgausling.com/ 📰 Subscribe to Customers, Costs, and Cash Flow at https://nickgausling.substack.com/subscribe

What is effective digital marketing that charges up your sales pipeline using digital channels? In short, effective digital marketing is all about content marketing. Join Fractional COO and Specialty Retail Advisor Nick Gausling in this video as we cover: 0:00 Effective digital marketing = content marketing 0:52 What is good content marketing? 2:13 Long form and short form content marketing 3:37 Written content marketing 4:19 Audio/visual content marketing 4:51 Public relations (PR) 5:32 Distributing and syndicating your content marketing 6:10 Summing Up and Other Resources 📖 Read the full article at https://www.nickgausling.com/2023/09/10/digital-marketing-specialty-brands/ 🌎 Learn more at https://www.nickgausling.com/ 📰 Subscribe to Customers, Costs, and Cash Flow at https://nickgausling.substack.com/subscribe