Kanawha Valley Hustlers

In today's episode of Kanawha Valley Hustlers, I caught up with my friend Tristan Leavitt, who leads the nonprofit Empower Oversight. Tristan is dedicated to helping federal government employees blow the whistle on waste, fraud, and abuse. Despite legal protections, whistleblowers face challenges, and Tristan's expertise in this area ensures they receive support. We discuss the intricacies of whistleblower protection and the importance of remaining nonpartisan in such work. Tristan's commitment to truth and accountability shines through as he shares stories of individuals standing up against powerful institutions. Beyond his nonprofit work, Tristan is running for the House of Delegates, focusing on job creation, education improvement, and education freedom. He's also involved in micro-schooling initiatives, advocating for individualized learning experiences. Throughout our conversation, Tristan's passion for making a difference in the Kanawha Valley community is palpable, and his dedication to transparency and accountability is truly inspiring.

In today's episode of the Kanawha Valley Hustlers podcast, I had the pleasure of chatting with William J. McCormick, he does things the William J Way. Will shared his insights on effective marketing strategies, emphasizing the power of client testimonials and memorable catchphrases. We delved into the importance of fostering a positive business culture through the golden rule and exceeding expectations. Will's approach to setting and achieving goals involves regular evaluation and adaptation, ensuring continued growth and success. He embraces humility and continuous learning as key tenets of his leadership philosophy, stressing the importance of surrounding oneself with mentors. Lastly, Will highlights the value of building professional relationships beyond one's industry, drawing inspiration from diverse sources. Overall, Will's entrepreneurial spirit, grounded in integrity and adaptability, serves as a testament to the principles of success in today's dynamic market.

DISCLAIMER: The appearance of any politician as a guest on the Kanawha Valley Hustlers Podcast does not constitute an endorsement or promotion of their political ideology, party affiliation, or policies. We extend an open invitation to politicians from all backgrounds to participate in discussions on our show. In this episode, I chat with Derrick Evans, a real estate entrepreneur turned political candidate. Despite his political aspirations, our conversation veers into the realm of business development. Derrick shares his journey from being a schoolteacher to diving headfirst into the world of real estate investing with his wife. We discuss the importance of safeguarding individual freedoms and liberties, a driving force behind Derrick's foray into politics. He emphasizes the pressing concerns of inflation and border security, issues resonating with communities across the nation. Derrick offers practical advice for aspiring entrepreneurs, stressing the significance of legitimizing their ventures and building relationships with local bankers. Amidst the hustle of campaigning and business pursuits, he underscores the importance of family and balance. Overall, Derrick's story is a testament to the power of perseverance and passion, serving as inspiration for fellow hustlers navigating their own entrepreneurial journeys.

In today's episode of the Kanawha Valley Hustlers podcast, I chat with Hanna, a newcomer in town diving into the world of public relations and government affairs. We discuss the importance of niche marketing, emphasizing genuine connections to drive growth through word-of-mouth and social media. Hanna stresses the significance of open communication in fostering a positive workplace culture, highlighting the need for all voices to be heard. She shares her strategy for setting and achieving long-term goals, advocating for accountability and a strong support system. Leadership, according to Hanna, hinges on understanding and respecting your audience, rather than simply asserting authority. Lastly, she offers valuable advice on building and maintaining professional relationships, emphasizing the power of an open mind and a willingness to engage with others. As we wrap up, Hanna leaves us with a reminder that Charleston is full of opportunities for connection and growth.

Hey, Joe Justice here on the Kanawha Valley Hustlers podcast. This week, post-Thanksgiving, I'm diving into the marketing legend of the Masters of the Universe toy line. Mattel missed out on Star Wars, so they went all in on a mishmash of barbarians, swords, lasers, and spaceships. No grand plan, just throwing ideas and seeing what sticks. "I have the power" became the mantra, resonating with boys craving empowerment. The result? A seemingly illogical toy line that struck gold. Mattel avoided overthinking and embraced imperfection. No paralysis by analysis. Masters of the Universe became a cultural phenomenon, a testament to the power of trying, failing fast, and adapting. The lesson? Don't fear imperfection; take risks, try ideas, and adapt quickly. It worked for Mattel, and the success echoes even today. Keep hustling, folks. Joe Justice, signing off. Like, share, subscribe – you know the drill. Bye for now!

Hey, it's Joe Justice, host of the Kanawha Valley Hustlers podcast. Today, I'm diving into a fascinating marketing story from the 1920s. Charles Atlas, a bodybuilder in a pre-bodybuilding era, faced challenges in a changing post-industrial world. Despite initial success, he wasn't hitting the heights he aimed for until he teamed up with marketing genius Charles Roman. Atlas's physique was impressive, but Roman saw the potential to market beyond the typical fitness audience. They introduced the Dynamic Tension system, rebranded Atlas as the former "97 pound weakling," and strategically targeted comic book readers – boys aspiring to strength and heroism. The unconventional approach worked, propelling Atlas to household name status. The key takeaway? Know your target market. Understanding who wants your product is crucial. As we head into 2024, remember: Embrace your target market, work with them, and watch your growth soar. This is Joe Justice, reminding you to hustle hard, hustle smart, and always hustle with a smile. Bye-bye for now.

I'm Joe Justice, and at our latest business after hours event, hosted by the Tech Park and Dow, we delved into festive hypotheticals. Nicole Christian kicked things off, detailing the networking and business discussions at the West Virginia Regional Technology Park. She emphasized that prospective attendees can easily register at CharlestonAreaAlliance.org. Matt Ballard expressed his preference for hardworking elves, citing their strong work ethic, while Jordan Crist envisioned Santa Claus handling all holiday duties. Sunny Kalwar opted for the tooth fairy's stealth for covert operations, and Stephanie Roark chose the Easter Bunny for creative money hiding. Tina White envisioned Santa Claus as Providence Insurance's marketing rep, while Clark McCoy saw him managing site buildings. Ron Lovins threw a curveball, choosing the legendary Andre the Giant for personal protection. As the host, I wrapped up the evening, sharing my mythical hire—the hustling elves. It was a night of creative holiday hires and spirited conversations, reminding us all to hustle hard, smart, and with a smile.

Hey, it's Joe Justice at the LaBelle Theater in South Charleston with Vicki Vaughn from the CVB. We're diving into the town's vibrant scene—free movies at LaBelle, December concerts with Metro Band, and the much-anticipated Christmas parade on December 2nd. Vicki spills the details on parade logistics, from Santa's float to street closures. Get ready for a festive December 1st at 5:30 PM, with a tree lighting ceremony at the mound featuring Santa, free hot chocolate, and the Metro Band. Don't miss the chance for kids to win the world's largest Christmas stocking at the library. South Charleston isn't just a holiday wonderland; it's a year-round gem. The CVB showcases museums, restaurants, and unique spots, making it a must-visit. Swing by LaBelle Theater or check the CVB website for the full scoop. And for a quirky touch, Vicki would hire the Grinch to add mischief and charm to the town's holiday spirit. So, from free movies to parades and giant stockings, South Charleston is the place to be. Until next time, keep hustling with a smile!

In this Kanawha Valley Hustlers podcast episode, I sit down with Steven Ghareeb, owner of Ghareeb Dental Group, unraveling the fascinating history of his family's dental legacy. Steven shares the journey that began with his father, Dr. Sami Ghareeb, and the expansion of their practice across the Kanawha Valley. The Ghareeb Dental Group stands out for its commitment to education, evident in their involvement with the West Virginia Academy of General Dentistry. Steven highlights their diverse skill set, from high-end cosmetic dentistry to comprehensive implant treatments. The family's ability to handle a broad range of procedures in-house sets them apart in the field. We touch upon the unique challenges and perceptions of dentistry in Appalachia, emphasizing the versatility instilled in WVU-trained dentists. The episode concludes with Steven offering advice for aspiring dentists and expressing eagerness to contribute to the entrepreneurial spirit in the Kanawha Valley. The Ghareeb Dental Group's story unfolds as a compelling narrative of family, education, and a relentless pursuit of excellence in dentistry, resonating with the essence of the Kanawha Valley.

In today’s episode of the Kanawha Valley Hustlers, I'm joined by Bob Bliss, CEO of Bob Bliss and Associates. We delve into Bob's diverse expertise, from his recent book highlighting the pitfalls of the education system to his role as a consultant guiding businesses. Bob sheds light on the concerning trend of students being stuck on an educational conveyor belt, devoid of challenge and motivation. Drawing from his vast experience in higher education, he emphasizes the need for accountability, responsibility, and open communication in business leadership. Bob's passion for helping businesses thrive is evident, rooted in his belief that employees are a company's most valuable asset. Despite opportunities to retire, Bob remains dedicated, driven by his good health, love for challenges, and aversion to boredom. His advice to aspiring entrepreneurs is clear: have unwavering confidence, determination, and surround yourself with the right people. Bob's insights serve as a powerful reminder of the transformative impact of passion, knowledge, and collaboration in both education and business.

In this podcast episode, I sit down with Jess Backus at her shop, Liberty Roe Children's Clothier and Toy Co., located at the Bridge Road Shops. Jess shares her inspiring hustle of helping families by providing high-quality clothing and legacy toys, all while making the world a better place. She carefully selects brands that prioritize quality and purpose, supporting causes like feeding hungry children and combating human trafficking. Jess emphasizes the importance of sourcing products that stand the test of time, avoiding cheap, disposable items. She offers unparalleled customer service, creating a kid-friendly environment where families can shop without pressure. Jess also talks about her journey into opening the business, detailing the challenges of retail, overbuying certain products, and unexpected surprises, like finding hidden items around the store. Despite being relatively new in the market, Jess's dedication to her mission and her commitment to quality make Liberty Roe Children's, Yours and Toy Company a haven for families seeking enduring products and a positive shopping experience.

In this episode, I welcome Dr. Stephanie Lanham, an expert in nutrition, to the Kanawha Valley Hustlers podcast. We discuss the vital connection between food and health, delving into the imbalances caused by processed foods and the misconception surrounding obesity. Dr. Lanham emphasizes the importance of mindfulness in eating habits, urging listeners to understand hunger, fullness, and the nutritional value of their meals. She sheds light on the intricate relationship between food and genes, showcasing the power of proper nutrition in influencing our health outcomes. As our conversation unfolds, I'm captivated by Dr. Lanham's insights, leaving me and our listeners with a newfound appreciation for the impact of mindful eating on our overall well-being. Learn more about Rediscover Health at https://www.rediscoverhealthllc.com/

In today's podcast, I'm joined by Margaret Ann O'Neal, president of the United Way of Central West Virginia. Margaret's hustle revolves around raising funds for the United Way, supporting vital programs in health, education, financial stability, and safety nets. She sheds light on the unique challenges faced by West Virginia, emphasizing the need to address root causes, especially related to substance use disorder and education. Margaret's passion for her work is evident, especially when she talks about initiatives like the Equal Footing Shoe Fund and the United Way Mobile Market, aiming to combat hunger in underserved communities. Her story as a former pumpkin farmer adds a touch of humor to her resilience. As our conversation concludes, Margaret urges listeners to contribute their time, talent, or resources, reminding us all of the impact we can make when we come together to support our community.

I am at the grand opening of Social Event Space, talking to Ashley Deal, the passionate owner. Situated in Hurricane, WV, this venue is more than just a place; it's a vibrant hub for celebrations. Ashley excitedly shares their vision: accommodating up to 100 people, the space hosts various events, from weddings to live music nights. What sets them apart is their thoughtful approach – every booking includes elegant wooden tables and chairs, eliminating the need for costly decorations. The venue boasts a soon-to-be-ready kitchenette and a bar area, making it a one-stop solution for event hosts. Listening to Ashley's journey, I'm inspired. Her 15 years of experience in the industry fuel her dedication. The building, once George's dry cleaners, now stands as a testament to her dream and the spirit of entrepreneurship. Her advice to aspiring business owners resonates – success is a winding path, but with passion and the right partnerships, dreams can become reality. As I sign off, I'm filled with hope for the future, reminded that hard work, passion, and community support can transform dreams into thriving businesses.

Recording this episode of the Kanawha Valley Hustlers from The Clay Center today, I find myself surrounded by 180 curious third graders, their eyes wide with wonder as they dive headfirst into the world of science and chemistry. Brad Bolduc, representing a science materials business, Arclin Amines, shares their recent acquisition of Bell Chemical Company, emphasizing their dedication to inspiring the next generation of scientists. I also speak with Heather Henson, a senior chemist at Arclin Amines, who passionately engages with kids in STEM programs. She recounts a recent experiment at Riverside Library, where students' innovative questions led to an unexpected discovery, highlighting the boundless potential of young minds. In this vibrant atmosphere, I witness the magic of learning unfold, as children's inquiries spark real-time experiments and ignite a passion for discovery. As the event concludes, I'm left inspired by the energy and creativity of these future scientists, reminded that curiosity knows no bounds. Today, I've seen the future of science, and it's brilliantly bright.

In today's episode, I'm thrilled to announce the launch of my business, the Joe Justice Organization. I emphasize the essentials of starting a business: establishing a Limited Liability Corporation (LLC) for legal protection, focusing on basic skills and work ethic rather than degrees, and implementing a robust follow-up system for potential clients. Financial stability is crucial; saving up for at least six months’ worth of expenses is vital due to delayed payments and uncertain income during the initial stages. I encourage listeners to share their thoughts and ideas, emphasizing the importance of collaboration and learning from each other. Together, we're shaping the entrepreneurial landscape, not just locally but across West Virginia and beyond.

In the midst of the vibrant 2023 West Virginia Makes Festival in Huntington, I meet passionate individuals like Brett White and Dr. Travis Kahle, both dedicated to promoting STEM education and innovation. Brett excitedly unveils the Raspberry Pi 5, emphasizing hands-on learning's crucial role. Dr. Travis Kahle showcases various robotics tools, highlighting their impact on young minds. Together, we explore the festival's purpose, bridging the gap between education and real-world applications. The event acts as a beacon for young learners, showcasing projects from high schoolers and adults alike. Lego sets teach basic electronics, while advanced drones captivate the crowd. Both guests share their ah-ha moments, witnessing the spark of curiosity in students' eyes. It's evident that the Makes Festival serves as an inspiring platform, fostering creativity, knowledge sharing, and future STEM careers. As the day unfolds, I'm filled with excitement, witnessing the immense potential of these budding innovators and the impact they'll make on the world.

I step into the Coop, a dynamic coworking space in Hurricane, West Virginia, eager to learn from Wes Wyrick, the visionary behind this bustling hub. Wes exudes a passion for helping others, focusing on the underserved and providing mortgages in the real estate world. The Coop, a blend of innovation and community, stands as a testament to his vision. It's not just a workspace; it's a thriving ecosystem where entrepreneurs and dreamers unite. Wes shares his journey, from navigating the banking sector to founding REfōcus Mortgage, an endeavor aimed at empowering buyers with competitive rates. His advice resonates: eliminate fear, surround oneself with positive influences, and learn from those who've succeeded before. Inspired by his words, I leave Hurricane, infused with the spirit of entrepreneurship and a renewed determination to pursue my dreams.

In today's podcast episode, I had the privilege of speaking with Ashley Vaughn, the visionary behind Manifest with Ashley. She shared her profound insights into the world of manifestation, emphasizing the transformative power of thoughts, beliefs, and emotions. Drawing from her own experiences and years of study, Ashley revealed that 80% of success comes from mastering our inner world. She stressed the importance of aligning our thoughts with our goals and employing practical techniques like journaling and visualization. Ashley's approach isn't about wishful thinking but deliberate, belief-driven action. She highlighted the significance of balance, urging listeners to nurture all aspects of life for enhanced productivity and happiness. As our conversation unfolded, I was captivated by her wisdom, understanding that manifesting a fulfilling life begins by reshaping our reality from within. Her message resonates as a beacon of hope, reminding us that our destinies are within reach, waiting for us to manifest them into existence.

At Up Next Charlie West’s First Tuesday at DT Prime networking event, I find myself surrounded by a diverse group of individuals, each with unique aspirations. Erin Noon, the event's organizer, dreams of effortless organization, while Hunter Wilkes desires control over time, valuing every second for learning. Chris Welty seeks teleportation for efficient travel, and Drew Elliot hopes for the power to predict the future in the finance world. Alex Schnulo and Taylor Marsh envision success through telepathy and productivity, while Brett White and Samuel Perry explore innovative ideas in laser etching and tabletop game design. Teresa Ortiz desires mind control for her donut shop, and Isaac Sinclair seeks omniscience to foster collaboration. These diverse superpower aspirations highlight the boundless potential within our community, sparking connections and fueling dreams. It's a powerful reminder that within every individual lies the potential for greatness, and together, we can transform our ambitions into reality.

Hey, it's Joe Justice. Today, I delved into the prevalent poverty mindset in Appalachia. Growing up, we were conditioned to fear scarcity, clinging to what we had in a cutthroat world. This mindset hindered entrepreneurial spirit, breeding distrust and stifling growth. I'm passionate about shifting this perspective to one of abundance. Embracing the idea that there's plenty for everyone, I advocate for collaboration and support without immediate expectations. By giving today, we pave the way for a network of trust and reciprocity, essential in the entrepreneurial journey. This shift opens doors, fosters genuine connections, and nurtures long-lasting relationships. I believe Appalachia can break free from the chains of scarcity by adopting this abundance mindset. It's about creating win-win situations, where collaboration triumphs over competition. Together, we can build a future where mutual support and collective growth redefine success. Thanks for listening, and here's to a future of abundance and collaboration.

This is the final of three clips I’ve made from my Up Next Charlie West presentation. It's all about understanding your customers and meeting them where they are. I start by emphasizing that sales isn't just about pushing products; it's about nurturing relationships. Sales isn't one-size-fits-all; it's about recognizing where prospects stand. Imagine a buyer's journey: awareness, consideration, and decision stages. At awareness, customers realize a problem exists. At consideration, they research solutions, and at the decision stage, they choose. Messaging should match these stages. Pushing too hard too soon is a mistake. It's like proposing on a first date. In marketing, it's vital to lead prospects step by step, respecting their timing. Then you have to have perspective. Most people will not be ready to move to the next step. And that’s okay. Keep them informed and talk to more people. Branding matters, but it's more than logos or colors. It's the emotional connection people have with your brand. Focus on delivering value, and branding will follow. In summary, success in sales and marketing lies in understanding your customers' positions and perspectives, guiding them through their unique journeys. Respect their pace, and you'll build lasting relationships.

In this episode of the Kanawha Valley Hustler, I talk to Dwayne Boggess. Dwayne is a commercial account executive at Optimum Business, and I as I asked him, "What's your hustle, buddy?" Dwayne explains that his hustle revolves around taking care of businesses, ensuring they get the best Internet, phone, video, and email services possible. His goal? Keep them away from those dreaded 800 numbers. We got a glimpse into the history of Optimum, from its Charter days to its merger with Altice USA. Dwayne clarified the difference between Optimum and Optimum Business, emphasizing the unique service requirements for businesses. Our conversation shifted to the world of Internet service providers, where Dwayne stressed the importance of a secure network and excellent customer service. We touched on the art of sales, highlighting the significance of trust and relationships. We also explored Dwayne's side gig as a spirits broker, launching Wok of Vodka with Edgewater Spirits. It's been quite the journey for him, from selling veggies by the roadside to becoming a seasoned sales pro and entrepreneur. In wrapping up the episode, I couldn't help but admire Dwayne's journey, going from selling vegetables on the roadside to becoming a seasoned sales professional and a successful entrepreneur. Until next time, this is Joe Justice, the Kanawha Valley Hustler, reminding you to hustle hard, hustle smart and hustle with a smile!

My background includes content creation, video production, and animation. I've ventured into various fields, from forensic animation to children's programming, even landing content on PBS and showing at children's festivals. In recent years, I've been involved in news and live sports production, serving as the marketing director at Advantage Technology. Today, I make a bold promise: I'll reveal unexpected marketing superpowers if you stay tuned. But to embark on this journey, you'll need to shed preconceived notions, as I share high-level psychological tricks for running your marketing. Remember this acronym, TOPP: Target, Offer, Position, and Perspective. These are the four essential elements I'll get into. So, let's journey together, challenge our assumptions, and explore the depths of marketing strategy.