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Don't Just Build It - Daily Dose Of Business Inspiration (2024/50)
They might not come. I mean, it was a great saying for a movie but for business, not so much.
#ACL #dailydoseofbusinessinspiration #business #listen #tips #inspiration #askcharlyleetham #OBM #onlinebusinessmanager
22
views
Bootstrapping - Daily Dose Of Business Inspiration (2024/49)
What does bootstrapping mean and how does it apply to business - both startups and established businesses
#ACL #dailydoseofbusinessinspiration #business #listen #tips #inspiration #askcharlyleetham #OBM #onlinebusinessmanager
15
views
Reviewing Your Numbers - Daily Dose of Business Inspiration - (2024/48)
Do you review your numbers? Not just your outgoings but incomings as well. Do you check whether your spending money in the right places and do you check that the work your doing is aligned with your business goals?
Come on over and join me at https://zurl.co/giW3 - join in the conversation and tell me what you think!
#ACL #dailydoseofbusinessinspiration #business #listen #tips #inspiration #askcharlyleetham #OBM #onlinebusinessmanager
13
views
Remembering All The Things - Daily Dose Of Business Inspiration (2024/47)
Life is busy and there's just so many things to remember. What tools do you use to help you keep on top of ALL the things?
https://zurl.co/5bLW
#ACL #dailydoseofbusinessinspiration #business #listen #tips #inspiration #askcharlyleetham #OBM #onlinebusinessmanager
9
views
Practice The Pause - Daily Dose Of Business Inspiration (2024/46)
Come on over and join the conversation at https://zurl.co/W4zz
#ACL #dailydoseofbusinessinspiration #business #listen #tips #inspiration #askcharlyleetham #OBM #onlinebusinessmanager
9
views
Setting Boundaries Is Good For Business - Daily Dose Of Business Inspiration (2024/45)
Come an join the conversation at https://zurl.co/MITx
#ACL #dailydoseofbusinessinspiration #business #listen #tips #inspiration #askcharlyleetham #OBM #onlinebusinessmanager
9
views
The Synergy of Personal Branding in Business Development With Annie Margarita Yang (S2024, E04)
Annie Margarita Yang is the definitive voice in Millennial finance, specializing in strategies for beating today’s tough economic challenges. She is the author of an award-winning, best-selling new book, The 5-Day Job Search, which helps young professionals get out of student loan debt while finding the ideal job.
With more than 1 million views on YouTube, her witty approach to tough talk sets her apart from others.
Annie’s candid style cuts through the noise, delivering foolproof advice for real-world challenges. Far from generic tips, her tips focus on practical steps to quickly improve finances, especially for challenges unique to Millennials.
Based in Boston with her husband, Annie complements her professional life with a love for piano, adding another layer to her multifaceted persona.
You can connect with Annie:
Amazon Author Central: https://amazon.com/stores/Annie-Margarita-Yang/author/B073SPJ71T
Website: https://annieyangfinancial.com
Facebook: https://facebook.com/annieyangfinancial
Instagram: https://instagram.com/annieyangfinancial/
LinkedIn Company: https://linkedin.com/company/annieyangfinancial/
LinkedIn Individual: https://linkedin.com/in/annieyangfinancial/
Twitter: https://twitter.com/ayfinancial
YouTube: https://youtube.com/c/anniemargaritayang
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34
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Best Practices For Success In The Digital Realm With Patrick Dawson (S2024, E03)
Patrick Dawson is a seasoned content manager at The Digital Sharecropper, where he excels at helping entrepreneurs build robust systems and processes for their online businesses.
With a passion for bootstrapping and authenticity, Patrick firmly believes in the power of applying fundamental principles and best practices to achieve lasting success.
Drawing from his own real-world experiences, he generously shares valuable tips, tools, and insights to navigate the competitive landscape of the online business world.
Get to know more about Patrick and Digital Share Cropper at:
https://digitalsharecropper.com
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30
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Hiring For Success With Chantal Perry (S2024, E02)
Chantal Penny specialises in consulting and advising construction companies to assist them in optimising their talent acquisition process to boost profits, streamline succession planning, and enhance productivity.
Through a blend of strategic consulting, advisory services and superior talent acquisition, Chantal assists in blending intellectual hiring techniques with instinct to revolutionise their approach.
Charly and Chantal discuss the importance of the hiring process - whether for 'employees' or 'contractors' - and how that can impact the businesses culture, among other things.
Find out more about Chantal via:
https://www.siteforcerecruitment.com.au/
https://www.linkedin.com/in/siteforce-recruitment-93b85420a/
https://www.facebook.com/Siteforce-Recruitment-103116215256332
https://www.instagram.com/siteforce_recruitment/
Join the discussion in my community: https://askcharlyleetham.locals.com - it's FREE and you'll get your daily dose of business inspiration as well!
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18
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Value Add Instead Of Discount - With Marco Torres (S2024, E01)
Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts.
His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.
Charly and Marco discuss what the difference between Value Adding and Discounting really is and how a business can implement this, fairly easily.
Find out more about Marco at:
https://marketingboost.com
OR sign up for FREE account to test the Marketing Boost System out at:
https://marketingboostsolutions.com/
Join the discussion in my community: https://askcharlyleetham.locals.com - it's FREE and you'll get your daily dose of business inspiration as well!
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34
views
AI Applications for Business Owners with Garik Tate (S2023, E33)
Garik Tate is an AI Futurist, Investor, and AI Strategy Consultant.
With a decade of entrepreneurial experience, he has founded and led successful companies in software development, outsourcing, and publishing.
His expertise lies at the intersection of AI, IQ, and EQ, getting his client’s businesses to achieve increased profits and ultimately get acquired at high valuations.
Connect with Garik on LinkedIn:
https://www.linkedin.com/in/garik-tate/
Other Links for AI learning:
https://www.midjourney.com/showcase/recent/
https://writegpt.ai/
Join the discussion in my community: https://askcharlyleetham.locals.com
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34
views
Tiny Habits Build Business Success (S2023, E32)
This weeks guest, Jeremy Nagel, is a neurodivergent software developer turned startup founder. He and Charly share hints and tips about building habits that will in turn, build business success.
Find out more about Jeremy's startup at:
https://focusbear.io
Find out about Jeremy on LinkedIn
https://www.linkedin.com/in/nageljeremy/
Join the discussion in my community: https://askcharlyleetham.locals.com
***
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34
views
B2B Marketing with Frank Husmann (S2023, E31)
Join Charly and Frank Husmann as they dive into the world of content creation, and understanding the power of valuable, insightful, and thought-provoking material, it's important to learn how to curate engaging content that positions you as an authority figure, garners trust, and keeps your audience coming back for more and building a thriving community of loyal followers who see you as the go-to resource in your niche.
Find out more about Frank at:
https://maxiality.com
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***
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31
views
Know Where Your Assets Are (S2023, E30)
Knowing where your domain is registered, who your website host is AND how to access them is critical to business continuity.
Charly discusses why and provides a real life example.
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27
views
Being A Better You Is Good For Your Business With Kevin Palmieri (S2023, E29)
Kevin Palmieri is the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast with more than 1,450 episodes and 850K+ listens in over 150 countries.
Some people find rock bottom... Kevin found out that rock bottom had a basement.
Kevin believes in a heart-driven but NO BS approach to holistic self-improvement, and wants to help people do what it really takes to get to the next level!
Today he talks about some of those strategies.
Find out more about Kevin:
* https://www.nextleveluniverse.com/next-level-university-podcast/
* kevin@nextleveluniverse.com
* https://www.nextleveluniverse.com/
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44
views
Opportunity Cost and You (S2023, E28)
What Opportunities are you missing because you're trying to do it all in your business?
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32
views
Using Stories to Connect and Engage with Employees and Customers (S2023, E27)
Best-selling author and international speaker on business storytelling, Gabrielle Dolan, shares her thoughts on how authentic communication can help you connect and engage both clients and co-workers. Join her as she discusses the power of sharing personal stories in business.
Learn more about Gabrielle at www.gabrielledolan.com
Free storytelling starter kit - https://gabrielledolan.com/starterkit/
Books - https://gabrielledolan.com/books/
LinkedIn - https://www.linkedin.com/in/gabrielledolan/
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35
views
Strong Foundations For Strong Business Growth with Jan Cavelle (S2023, E26)
Key business foundations - including the right people to move forward, systemization, neglecting personal development structure (both people and financially), and lack of market research.
Jan Cavelle talks to Charly about the importance of certain factors when building a business.
Visit Jan at:
www.jancavelle.co.uk
And join us on my Locals Community to continue the discussion
askcharlyleetham.locals.com
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44
views
Life Is Like Karaoke With Mary Pitman (S2023, E25)
Mary Pitman is the founder of SOULFlex and she created SOULFlex to help whole people arrange their full lives so the pieces would not just fit together and look good from the outside but also work together on the inside (on a "soul" level) to drive them forward to increased health, wealth and harmony, not just balance.
Mary and I had a great chat about how this applies to business and business owners, and she explained how this is a bit like Karaoke.
Find out more about Mary at https://soulflex2020.com
Join my locals community and strike up a conversation about the topic:
https://askcharlyleetham.locals.com
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47
views
Why Business Branding Is Important (S2023, E23)
Getting your business branding developed early is important. Charly discusses the whys and wherefores of her experience.
Over a couple of episodes I've spoken about the fact that sometimes free isn't free and that quality is more worth than quantity in marketing. I wanted to touch on that a little more this week and extend that to your business branding.
Let's start with what business branding is. Branding, at least to me, is more than just a logo but the logo is certainly part of it - perhaps a big part of it.
Branding is the imagery you use, colours and fonts and how they all combine. It might also include the way you interact with your customers. I remember when Optus first started in Australia, they built their brand on saying "yes".
In my experience, failing to develop your branding early in the business setup process can be extremely harmful. That failure tends to result in a lack of 'brand recognition' for the business and the marketing person having to scramble to create new material time and time again.
Setting the branding of your business early means that you can more readily develop the recognition of your business, it makes developing marketing materials easier and it means that developing things like your website and social media presence become consistent.
So, why do businesses fail to set their branding on startup? Sometimes it's because they don't know they need to. Sometimes it's because they don't know HOW to or who can help them. But most times, unfortunately, it's seen as being 'too' expensive to do.
That last point can be valid, if you go about it the wrong way or speak to the wrong people. Let's touch on that second point first.
Some organisations can be quite costly to deal with - they do a FANTASTIC, top tier job and they work with large organisations. Whilst this organisations are good, I wouldn't recommend that they are appropriate for a startup. Startups have very different marketing budgets.
Finding the right organisation or person to work with, is key in this case.
Another reason that getting your branding organised can be expensive is there isn't a clear idea on who the Target Audience is and WHAT message is being conveyed.
Getting these two things nailed down first is also key.
Once you've got those two things sorted out, you absolutely should get a basic brand kit developed.
What's in a basic brand kit? A logo, the colours that represent your business (and their codes) and the fonts to use. Typically, the colours and fonts will be decided by the logo, which is why getting a logo is helpful.
But logos cost so much money!! Yes, they can. Or at least, it can seem that way. There are many talented individuals in the freelance world who have great packages for a 'startup' logo that shouldn't break the bank. However, in this case, it's one expense I highly recommend you incur.
By creating your logo, and by flow on getting your colours and fonts, you can create a consistent marketing message that looks professional. And by that, I mean it doesn't look like you've found a piece of clip art (am I dating myself here?) and stuck in a graphics editing package. A professionally developed logo will show that you are serious about your business and here for the long run.
I've already covered a few things to consider when developing your branding:
1. Make sure you know who your Target Audience is
2. Make sure you know what your message is
There's a couple of others that I'd like to highlight as well, most relate to engaging a designer.
1. Ensure that you will get the rights to the work they create.
2. Ensure that you will get the source files to your logo. Your webdesigner and other graphics people will most likely need the original files to be able to do their work
3. Ensure that the artwork is given in a large format. You don't want to get your logo at 300px by 300px in size, 150dpi. You want high resolution, large format so you can resize it as needed.
4. Make suire that any fornts used are accessible to you and usable on the web. If a licence is needed, be sure you have that licence and you know what it costs.
5. Lastly, I like to make sure that I get artwork that includes the text for my business and a set that has just the logo only.
There's probably things that I've missed, but those are the big ones.
Lastly! Having gone through the process of devleoping your branding ... USE IT! Don't just put it in a folder on your computer - make it part of your business. Create letterhead and document templates with the styles to match it etc etc etc.
Have you gone through the process of creating your branding? Do you have the artwork for your logo in formats that you can use or pass off to others who will develop material for your business?
***
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Working To Live, Living To Work - What's Important (S2023, E22)
Are you living to work or working to live?
I use that phrase a lot, it's something my Dad says to me a lot and has done since I was a young woman entering the rat race. Charly, are you living to work or working to live.
It was a reminder that whilst getting money through the door is important, it's not as important as actually living. As a business person, I find that question an important one to ask each and every day.
Are you finding yourself getting up in the morning, starting work, working ALLLLLL day (in your business and for your family), heading to bed and repeating the same thing the next day and the next day and the next day? And .... you're just barely making ends meet, if at all?
Has this pattern gone on for more than a couple of weeks? Is there any sign that this pattern is going to stop in the near future?
If the answer to those questions is yes (and I think I might be hearing some of you saying "ohhhh yes. So this..." Then you're probably living to work.
When this happens, it's hard to break the cycle. But break the cycle you have to. If you don't, you'll find yourself like I found myslef a few years ago. Burned out, unhappy, unhealthy and wondering if anything was worth doing at all.
How do you break the pattern? You need to keep the dollars rolling so you can pay your bills, so you NEED to work. You can't afford to spend anything to get any help ....
Or can you? It's here that I'm going to recommend that you take a break for a day, maybe two. The first thing I found worked for me was to get out - walk bare foot in the grass (maybe not in the Southern states of Australia right now), walk at the beach, go for a cuppa ... just do something that isn't what you usually do. Let your brain and your body remember what it's like to just .... not work.
Then, I'm going to recommend you find someone to coach or mentor you. Someone who can ask you the really hard questions and ... eventually ... get you to the answers.
Now, finding a coach or mentor could take time. In the meantime, sit down and write out ALL the things you do. Make that laundry list of things that you spend your time in your business.
Take that laundry list and prioritise. Be BRUTALLY honest with yourself - what things on that list are really bringing the dollars through the door? Those are your pririority. The others, well, we'll get to those.
Now with that priority list - which ones can you do quickly and bring the majority of your income. Which ones still need doing but you struggle to do?
Finally, which of priority tasks do you enjoy doing and which are the ones that have you finding the mismatched socks to match up?
The ones that you can do quickly are the ones you keep yourself to do in the shortterm. These are your good ROI, return on investment, tasks.
The other ones, I'm going to recommend you find someone that can do them more quickly than you can and get them to do them.
It seems counter intuitive, I know. Paying someone to do something you can do yourself but sometimes, just paying someone to get those 'ugh' tasks done to let you focus on what you do best AND give you a little bit of time back FOR YOURSELF will change your life around.
You might also find getting an accountability buddy helps as well. Another business owner that you sit down with once a week, have a cuppa (or a wine >.>) and go through all these things. Someone who will 'call you out' if you start slipping, someone that you get to call out too, but someone who can understand the struggle as well.
There's so much to delve into on this topic that todays podcast is just skimming the surface of it all. However, you may find employing just these few things makes life a little more .... enjoyable for you.
***
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61
views
Living To Work or Working To Live? Asking For Help (S2023, E21)
Half way through 2023 and we're all busy. BUT! Are we busy being busy and just living to work or are you working to live?
This is a trap I fall into often when things ramp up, so I thought it a timely reminder to ask yourself - Do you need to ask for help?
****
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Who Is Ask Charly Leetham
Ask Charly Leetham's goal is to assist small to medium business owners use the power of the Internet as an avenue to market their organisations in an appropriate and cost-effective manner.
We assist small businesses to define and refine their processes, plan and build their web presence using current and emerging technologies.
***
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11
views
Podcasting for Success (S2023, E20)
Rose Davidson is an entrepreneur, online event manager, podcast host, and producer of Talking with the Experts. Rose Davidson has helped countless others use the power of online media to share their messages with people all over the globe.
Charly talks with Rose about how Podcasting, or being a Podcast Guest, can help your branding.
Find out more about Rose at her website: https://rose-davidson.com
*****
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40
views
Customer Service Hints & Tips (S2023, E19)
Customer Service can absolutely differentiate a business and make you stand out in your field. It can be tough though - so I've put together my top tips for delivering great Customer Service to your clients.
*****
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31
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