Search Engine Hacker Podcast

The link building strategy called PBN (Private or Public Blog Networks) has been accessible for years amongst the SEO industry. Because following Google Guidelines will not work for 99% of SEO, digital marketers or website owners, manipulation Google Pagerank is mandatory. Organically acquiring backlinks is possible. I’ve done it numerous times. However, it’s reserved for the Top 1% of the content creators pyramid. Since I’m a content creator since 2004, I know what it means to climb up that pyramid. Moreover, I create content in text, image, vidéo, and audio format. Thus, I build up more pyramids to climb. Even if I dig Content Marketing, and becoming a full-on media agency, I never forget where I come from. At the core, I’m a Search Engine Hacker. I’m over the monetization part of Black Hat SEO, but I believe some strategies are still very much relevant. I won’t call it PBN. I will refer to the ancestral LinkWheel or the Private Links Network. Why? Because I don’t do Blogs in my Linkwheel. Also, the sites I put out don’t smell SEO from 100 miles away. Variation is the name of the game. You have to simulate what’s going on in the wild, on the Web. Globally, I recommend one third to one-half of your referring domains to be legit. Then, from one quarter to one-third needs to be a private links network. The rest will be links you can put here and there. In this video, I explain how to set up a robust network of websites dedicated to pushing your leading money site. There is nothing groundbreaking to bring up, but I’ve been doing SEO since 2004. Since I started with Black Hat SEO while working towards legit Content Marketing, I can assess the strengths and weaknesses of the full spectrum. Linkbuilding is the most potent weapon in your Search Engine Optimization arsenal. Do an excellent job in link building, and you will get results. Be smart about how you acquire backlinks, and you will last. In my opinion, there is nothing better than a Private Link Networks, LinkWheel or Private Blog Networks (if you insist on calling it PBN). Like always, I’m not keeping anything for myself. I am laying it all out like it is. I will even explain how to deal with an eventual Google penalty. Next week, there will be another long format video to further investigate the benefits of a Private Links Network to crush SEO on Google.

Today, I teach you how to answer some essential questions: Why are you relevant on a topic? Why do you deserve to rank #1 for your favorite keywords? How do you rank #1 on Google? My strategy is called the Topical Mesh. I build a solid Semantic SEO layer, but it’s integrated within a global Multimedia Content Marketing Strategy. 00:30:51 - STEP 1: Marketing & Branding exercices Understand who you are talking to and who you are. 00:31:08 STEP 2 - Mindmap & Buyer Persona Forget who you are, you don’t have a site, and you are not yourself anymore. You will need to immerse yourself into your buyer persona, and build a content map of the customer journey. 00:48:29 - STEP 3 - Grey Area Analysis What I call the Grey Area are your positions on Google, where you rank between the Top 4 and Top 20 and Top 30. There will be decisions to make : • It’s all good, my page is perfect, and it answers correctly to the intent. • My page needs improvement, but there is potential • The URL has nothing to do with the intention. Let’s move ahead with a new and better fitting solution. 00:57:50 - STEP 4 - Mindmap Offer You become yourself again. It’s time to pull out your keyword research, all your data, including the Grey Area Analysis, and rework the mindmap to make the offer meet the demand. 01:02:16 - STEP 5 - Hierarchy Rank each node from 1 to 4. Rank each node, each page, according to the commercial value. 1 represent around 5% of your content, which equals about 65-70% of your income. SEO ambition is max. Investment is no limit. Everything we do is geared towards pushing these pages to the top. 01:15:16 - STEP 6 - Internal linking Understanding siloing is easy. Again, it’s all about who is in relation to what and why. You build a deep pyramid of content, using a smart internal linking system. 01:19:39 - STEP 7 - On-Page SEO Optimization Let’s play the mystery word game. I have a word like the jaguar, the car, on a card and I want to make you guess it. Some games on TV and board games are based on this idea. If you understand the mystery word game, you understood the Topical Mesh. 01:25:54 - STEP 8 - Link the Topical Mesh to the rest of the site There are many solutions we can apply. Each case presents technical limitations and marketing priorities, which will make SEO step back. The simplest solution is to create a directory or subdomain (I like directories better) and install WordPress. I recommend using the pages instead of the posts because you won’t have to deal with chronology. WordPress arranges posts by date. 01:37:17 - STEP 9 - Smell the SERP Smelling the SERP is the most challenging skill to acquire, but it’s the most rewarding. Once you understand what does Google wants, it’s magic. Once you can analyze what does Google has right now compared to what does it want, it’s incredible how well your content gets rewarded. Google wants to answer different intents, and some results are just doing an average job. Especially when it comes down to nuance, Google AI is dumbing out the information. Help Google by feeding it what it wants instead of what it has. 01:42:47 - STEP 10 - SEO layer within a global Content Marketing Strategy One topic equals dozens or hundreds of pieces of content in text, image, video and audio format. I do SEO in multimedia; I do everything around SEO. → The first step is Creation of the content. Around one topic, create dozens, hundreds, thousands of pieces of content in multimedia format. → Step 2 is Distribution. Throughout the week, flood the Web with your content. You are not spamming; you can’t saturate social media if you do it right. If your content is interesting, people will like it. → Step 3 involves promotion. Nobody does it, but it’s the key. Enter the conversation around your topic. Wherever it takes place, whenever, always make sure you get into the conversation. → Step 4 is about analytics. Data is power. → Step Five: Rinse and repeat. Do this once a month if you suck; once a week if you are average; once a day if you want to be a Rockstar. 🔥 2 MORE STEPS BONUS 🔥 01:52:14 - STEP 11 - Private Link Network Build one site per week, and you will end up with 50 at the end of the year. I’m not talking about some ugly smelly PBN, Private or Public Blog Network. My way is a link wheel, continuation of the Topical Mesh spirit. 01:56:50 - STEP 12 - Feed it to Google, then adjust The truth is on the screen. You rank first or not. Usually, I give it around three months, then I adjust.

I swear you won't end up in a sales funnel to buy an SEO course about How to Increase your Traffic by 87% in Less Than 7 days. There are plenty of very talented digital marketers out there. However, the outstanding ones I know don't communicate enough. I include myself in the bunch because I waited almost 20 years to start communicating in English. I am French, but I lived in New York long enough to be slightly above average in English. Today is the first step towards The Most Advanced Digital Marketing Tutorial in the World… FOR FREE. No, this is not ClickBait. You are listening to the first block of a massive wall I want to build: The Most Advanced Digital Marketing Tutorial in the World. And it's 100% free. There isn't one way to achieve success on the Internet. My way works. Others might have a different approach, and my strategy evolved deeply throughout the years. I always say the truth is on the screen. Watch what I can achieve and join me behind the screen to build the best digital marketing strategy in the World. Thank you for watching. As always, this is only my opinion. Please don't hesitate to share your point of view on the topics covered in this video.