3D Comparisons

More than half of the people around the world now use some form of social media. For businesses, this means it’s possible to reach nearly any type of consumer on these platforms. There are tons of social websites, apps, and platforms available, all with different features and niches. So each business must create its own social media mix aimed at its target customers. However, there is value in choosing popular platforms. Those with a lot of active users are more likely to be relevant to your target customers. So what are the most popular social media sites right now? Below is a list of 20 popular social media sites with various features, niches, and user bases. You certainly don’t need to have a presence on all of these platforms. But some may be worth adding to your marketing mix.