Marketing Strategy

Putting together a cohesive strategy: 1.) Organize a minimum viable strategy 2.) Considerations for a fully realized plan 3.) Set metrics/key results

All things execution: ● Hold a kick off meeting that explains the who, what, where, why ● Get the team excited (and aligned) ● Keep stakeholders informed and set expectations

Surface insights to drive strategy: Strength Weakness Opportunity Threat Product Marketing Brand Demand Gen Events & Community Sales Enablement Public Relations Content & Creative Operations & Analytics Product Marketing Brand Demand Gen Events & Community Sales Enablement Public Relations Content & Creative Operations & Analytics Product Marketing Brand Demand Gen Events & Community Sales Enablement Public Relations Content & Creative Operations & Analytics Product Marketing Brand Demand Gen Events & Community Sales Enablement Public Relations Content & Creative Operations & Analytics

Interviewing, Analyzing & Augmenting 1.) Analyze available data 2.) Interview stakeholders about the market 3.) Augment data

1.) Analyze available data 2.) Interview stakeholders about the market 3.) Augment data

Coming up with a research plan 1.) Understand what a SWOT analysis is 2.) Pinpoint key stakeholders and the role they will play in your strategy 3.) Identify the available market data 4.) Identify and plan for the UNavailable data

Lesson 1: Breaking down Marketing’s role in business Lesson 2: Coming up with a research plan Lesson 3: Interviewing, analyzing and augmenting Lesson 4: Surfacing insights to drive strategy Lesson 5: Putting together a cohesive strategy Lesson 6: All things execution