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In this VMblog expert interview, we sit down with Puneet Gupta, the CEO and Founder of Amberflo, a company that enables businesses to track and charge on usage and bill customers with on-demand, accurate metered invoicing. In this interview, Puneet shares his insights on the company's recent announcement, as they launch native integrations and deep support for Generative AI. During this interview, we discussed the transition towards usage-based pricing and billing, highlighting its potential advantages and challenges. We also explore the impact of artificial intelligence on the subscription world and Amberflo's vision of adopting a usage-based pricing model. The trend towards usage-based pricing due to cost factors is an important point, along with the role of Amberflo in providing a full-featured metering service for usage-based pricing and billing. Puneet also talked about the concept of cloud computing and its elastic nature, and the idea of selling products and services in an elastic manner to achieve maximum operational efficiency. During the interview, Puneet explores how his company helps others transition to a usage-based pricing model, and explains why it is so important. It seems as though many companies are talking about integrating AI into their apps, but very few seem to be thinking about how to actually build a profitable business around it. Puneet shares his experience and expertise here. He believes the trend towards usage-based pricing has been accelerated by LLMs and he encourages people not to be scared by the new model. The company offers the Amberflo AI Monetization Platform, an integrated set of product offerings that enable businesses to successfully monetize their next generation AI/ML and Usage-Based products and services. ‍While Generative AI models and AI/ML infrastructure providers are making their models accessible to developers via APIs, there are several critical monetization challenges that must be addressed to ensure the successful and profitable business outcome. AI/ML models and infrastructure are delivered on a usage basis. The provider charges for the use of the model and infrastructure on a metered usage model. When businesses incorporate these models into their applications, they have to meter and track the underlying AI/ML infrastructure being used at a per user or customer level. Find out more at Amberflo's website: https://www.amberflo.io/ Don't forget to watch, read and follow VMblog: Website: https://vmblog.com Twitter: https://twitter.com/vmblog LinkedIn: https://www.linkedin.com/company/vmblog Facebook: https://www.facebook.com/VMblogcom/ Jump straight in: ↪️ 0:16 - Intro to Puneet Gupta, the CEO and Founder of Amberflo 0:37 - Update of Amberflo - Shift away from subscription pricing and embrace usage-based pricing 08:56 - Amberflo is positioned as "AI Monetization" - Focus on AI 12:38 - Building GenAI into products - how to profit from it 18:13 - HOW to use AI and keep up with the pace of change - removing the complications 21:55 - What is the ultimate vision for Amberflo? 23:55 - Wrap up and next steps

Get ready for #DISRUPT 2024, the ultimate #EUC tech event taking place in Miami! Find out what's happening at this year's event as it moves from Nashville over to Miami, taking place at the Diplomat Beach Resort, April 29 - May 1, 2024. Don't miss this VMblog video interview with IGEL's VP of Global Marketing, Carl Gersh to better understand why you need to be in attendance. Buckle up, get registered, and be ready to dive into the future of enterprise technology, unveiling the latest innovations and exploring game-changing concepts. This year's conference promises to be a whirlwind of insights, featuring a stellar lineup of thought leaders, industry pioneers, and tech enthusiasts. Brace yourself for over 40 breakout sessions meticulously curated into tracks, ensuring a tailored experience for every attendee. From Microsoft and Citrix to Broadcom and HP, the event will showcase an impressive roster of sponsors, each pushing the boundaries of what's possible. But that's not all! Get ready for a captivating performance by none other than the Grammy Award-winning Gypsy Kings, who will electrify the DISRUPT party with their infectious rhythms. And if that's not enough to whet your appetite, they will also be unveiling IGEL's new positioning as a secure endpoint operating system, delving into the concept of "Zero Trust" and the pivotal role of AI in shaping the future of enterprise tech. Secure your spot now and experience the magic of #DISRUPT24 firsthand. Discounted hotel rates are available at both the Diplomat and Double Tree hotels, ensuring a truly immersive experience. Don't miss out on this extraordinary gathering of minds – register today and prepare to be disrupted! Use code VMBLOG24 for a special discounted price! https://www.igel.com/disrupt24/ ## Jump straight in: 0:00​ - Intro 0:23​ - Introducing Carl Gersh, VP of Global Marketing at IGEL 0:47 - What is DISRUPT 2024 all about? 2:14 - What can attendees look forward to? 4:47 - Is it one show? Multi shows? And why the move to Miami? 8:44 - What is the focus or theme of this year’s event? 11:59 - What are the challenges in EUC right now? And what is IGEL doing to address them? 16:55 - DISRUPT's line up of industry expert speakers and sponsors 19:18 - One big surprise! 20:29 - How to get registered for the event. 22:14 - Wrap up

In this episode of the VMblog Expert Video Interview Series, we are joined by Karen Gondoly, the CEO of #Leostream. Watch this video interview as we learn more about Leostream. Leostream is the Remote Desktop Access Platform of choice due to its ability to mix and manage on-premises and cloud-based hosting platforms. A single-pane-of-glass administration console powers the Leostream platform, simplifying the management of users, cloud desktops, and IT assets with real-time dashboard access to view usage and environment details, helping to make informed decisions. To kick things off, Karen Gondoly gives a great overview of the company. And after, we jump into a discussion about their latest release, and the company's most flexible and customizable version of the platform yet, Leostream 2023.2 which adds capabilities that improve administration and end-user experience. Leostream 2023.2 offers multiple enhancements for provisioning VMs in the cloud or in on-premises virtualization platforms. Administrators can schedule multiple actions to perform on newly provisioned VMs such as taking snapshots, joining a machine to a domain, or powering down the VM. This feature makes it easy to delay a snapshot and run initialization scripts on already provisioned VMs, to ensure the snapshot is of the correct final state. It also supports shutting down newly provisioned machines in cloud environments to avoid incurring unnecessary compute costs. AWS users can now provision VMs using launch templates. This provides additional flexibility to the existing Leostream feature to provision VMs using AMIs, to allow organizations to completely customize their newly provisioned VMs to meet their needs. Leostream 2023.2 now offers the ability to send alerts as Webhooks, for example to Slack, to simplify administration. IT can receive notifications when events occur, such as a user not being offered their primary desktop, to enable faster response. Leostream’s web client has been modernized with a new layout and new features such as dark mode, which helps prolong battery life in addition to assisting users who are visually impaired or light-sensitive. Administrators can also choose to view the Connection Broker web interface in Dark Mode. As we look towards the future, we find out what Leostream has planned for their roadmap. Learn more about Leostream at their website: https://leostream.com Don't forget to watch, read and follow VMblog: Website: https://vmblog.com Twitter: https://twitter.com/vmblog LinkedIn: https://www.linkedin.com/company/vmblog Facebook: https://www.facebook.com/VMblogcom/ Jump straight in: ↪️ 0:00 - Intro 0:17 - Karen Gondoly, CEO of Leostream 0:36 - Overview of Leostream 1:15 - Leostream announced version 2023.2 with a host of new features and enhancements 2:50 - Amazon Workspaces Core integration 3:45 - Most customer requested feature 5:01 - Self-hosted a differentiator 6:25 - Roadmap for Leostream - What's next? 7:40 - Wrap Up

In this episode of the VMblog Expert Video Interview Series, we are joined by Boyan Ivanov, the CEO of StorPool. Watch this video interview as we learn more about StorPool, a primary data #storage platform designed for modern, large-scale #cloud infrastructure. The platform delivers the speed, agility, scalability, and price/performance required by modern applications and business demands. Boyan Ivanov explores where we are in 2023, and the problems that he sees with many of the data protection approaches that are being deployed today. We also take a deeper look into erasure coding, what it is, how it differs from other approaches, including RAID, and the kind of performance impact that it can have. This week, StorPool released the 21st major version of its primary storage platform, which introduces new capabilities and features including fast and efficient Erasure Coding, cloud management integration improvements and enhanced data efficiency – some of which have never been previously available from any block storage vendor. Learn more about StorPool at their website: https://storpool.com/ Or check out their knowledge base: https://kb.storpool.com/ Learn more about their new features announced: https://vmblog.com/archive/2023/10/17/storpool-builds-superior-storage-platform-block-by-block.aspx Don't forget to watch, read and follow VMblog: Website: https://vmblog.com Twitter: https://twitter.com/vmblog LinkedIn: https://www.linkedin.com/company/vmblog Facebook: https://www.facebook.com/VMblogcom/ Jump straight in: ↪️ 0:00 - Intro 0:16 - Boyan Ivanov, the CEO of StorPool 0:33 - Overview on StorPool 1:22 - Problems with current data protection approaches 2:44 - What is Erasure Coding? 4:09 - Performance impacts using Erasure Coding 5:11 - What's keeping Erasure Coding from being used widespread with Block Storage? 6:15 - StorPool adding Erasure Coding feature in platform 8:57 - Wrap Up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Zane Adam, VP, Product Management, IBM Cloud. Watch as we learn more about IBM Cloud and their technology offerings. IBM has a very long history and is one of those world-renown companies, but Adam is involved with one of the company's divisions, IBM Cloud. IBM Cloud is a comprehensive and integrated cloud computing platform offered by IBM that provides a wide range of services and solutions designed to empower businesses and developers in their digital transformation journey. IBM Cloud offers scalable and flexible infrastructure, advanced data analytics, artificial intelligence (AI) capabilities, and a variety of tools to help organizations build, deploy, and manage applications and services more efficiently. During this interview, Adam provides a deeper dive into IBM Cloud solutions, and explains how it is considered unique and differentiated in the market. He also describes the company's partnership with VMware and what it looks like, and how they've become one of the largest VMware clouds in the world. Adam talks about their joint development efforts, joint go-to-market, and their business relationship developed over 20+ years. And he explains how they work with and solve problems for VMware users and VMware implementations. Adam also describes a number of new announcements being made by IBM Cloud at VMware Explore. Don't miss this exclusive interview. You can also visit: https://www.ibm.com And IBM Cloud: https://www.ibm.com/cloud Jump straight in: ↪️ 0:00 - Intro 0:19 - Welcome to Zane Adam, VP, Product Management, IBM Cloud 0:39 - Background on IBM Cloud 1:40 - How does IBM Cloud partner with VMware? 3:29 - What problems do you solve? And what do you offer VMware users? 8:21 - Providing a deeper dive into IBM Cloud 12:14 - Is IBM Cloud making any new announcements at the show? 13:58 - What themes and trends in 2024 is IBM Cloud interested in? 16:27 - Wrap up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Jeff Woolsey, Principal PM Manager at Microsoft. During this interview, Woolsey takes us on a journey across a number of topics being worked on by his group at Microsoft, many of which will be highlighted on stage, during breakout sessions, and certainly at the Microsoft booth at VMware Explore. Watch this video as we discuss how Microsoft partners with VMware. And beyond that, how Microsoft works with VMware users and implementations. As a VMware user, you'll want to learn more about Azure VMware Solution, running your VMware workloads natively on Azure. Seamlessly move VMware-based workloads from your datacenter to Azure and integrate your VMware environment with Azure. Best of all, keep managing your existing environments with the same VMware tools you already know, while you modernize your applications with Azure native services. Woolsey also introduces us to Azure Arc, the overarching brand for a suite of Azure hybrid products that extend specific Azure public cloud services and/or management capabilities beyond Azure to on-premises environments and 3rd-party clouds. Azure Arc-enabled VMware vSphere allows users to perform various VMware virtual machine (VM) lifecycle operations directly from Azure, such as create, start/stop, resize, and delete. And empower developers and application teams to self-serve VM operations on-demand using Azure role-based access control (RBAC). Get ready for Microsoft to explore more of their Azure strategy and hybrid distributed cloud at VMware Explore. Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Jeff Woolsey, Principal PM Manager at Microsoft 0:37 - Background on Microsoft and the Azure group 1:14 - How does Microsoft partner with VMware? 2:48 - What problems do you solve for VMware users? 5:00 - Providing a deeper dive into the Microsoft solutions, including Azure Arc 7:02 - What makes Microsoft unique and differentiated? 9:21 - Any new announcements being made at VMware Explore? 9:50 - Wrap up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Vasu Murthy, Vice President of Products at Rubrik, a Zero Trust Data Security Company. Watch as we learn more about Rubrik and their technology. Rubrik delivers data resilience, data observability, and data recovery for organizations. Their solutions keep your data safe and easy to recover in the face of cyber attacks and operational failures. Now you can recover the data you need, however and whenever you need it, to keep your business running. With Rubrik, your business becomes unstoppable. During this interview, Murthy provides a deeper dive into Rubrik's solutions, and explains how it is considered unique and differentiated in the market. He also describes the company's partnership with VMware and what it looks like, as well as how they work with and solve problems for VMware implementations. Stick around to the end and watch a demo! Don't miss this exclusive interview. You can also visit: https://www.rubrik.com/ Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Vasu Murthy, Vice President of Products at Rubrik 0:38 - Background on Rubrik 1:44 - How does Rubrik partner with VMware? 2:42 - What problems do you solve? And what do you offer VMware users? 5:00 - Providing a deeper dive into the Rubrik solution 10:07 - What makes Rubrik unique and differentiated in the market? 11:24 - Any new announcements being made? 13:15 - What themes and trends in 2023/2024 is Rubrik interested in? 14:50 - Demo 23:10 - Wrap up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Phil Trickovic, SVP, Revenue at Tintri, a DDN subsidiary and a leading provider of VM-aware, AI-powered data management solutions. Watch as we learn more about Tintri and their technology. The company is delivering purpose-built solutions to store and manage virtual machines in enterprise data centers. With Tintri, VMware users can enjoy a simplified VM-aware and hands-free environment that's largely automated and familiar to virtualization staff. During the interview, Trickovic provides a deeper dive into Tintri, and talks about why they don't have an apple to apple competitor in the market. He also describes the company's partnership and deep integration with VMware and what that looks like. At VMware Explore, they will be making a few new announcements that are high value and worth looking into. Don't miss this exclusive interview. You can also visit: https://tintri.com And check out their YouTube channel: https://www.youtube.com/channel/UC5d54NDqMuac6Kbd7fprdZg Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Phil Trickovic, SVP, Revenue at Tintri 0:37 - Background on Tintri 1:01 - How does Tintri partner with VMware? 1:39 - What problems do you solve? And what do you offer VMware users? 2:37 - Providing a deeper dive into the Tintri offering 3:54 - What makes Tintri unique and differentiated in the market? 5:55 - What themes and trends in 2024 is Tintri interested in? 6:55 - Wrap up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Mike McDonough, Executive Director of Software and Solutions at Lenovo. Watch as we learn more about Lenovo and their technology offerings. Lenovo is one of the world's largest PC companies, and they are expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. During this interview, McDonough provides a deeper dive into Lenovo solutions, and explains how it is considered unique and differentiated in the market. He also describes the company's partnership with VMware and what it looks like, and describes a world class, large joint lab facility between the two companies. McDonough also explains how they work with and solve problems for VMware users and VMware implementations with a combination of hardware and software. Don't miss this exclusive interview. You can also visit: https://www.lenovo.com Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Mike McDonough, 0:38 - Background on Lenovo 1:40 - How does Lenovo partner with VMware? 3:11 - What problems do you solve? And what do you offer VMware users? 5:30 - Providing a deeper dive into the Lenovo technology offerings 9:24 - What makes Lenovo unique and differentiated in the market? 11:52 - What themes and trends in 2024 is Lenovo interested in? 16:58 - Wrap up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Yogesh Anyapanawar, Co-Founder and CEO at Datamotive, a company that provides cloud workload portability for worldwide organizations. Watch as we learn more about Datamotive and their technology. Datamotive is an enterprise workload mobility company that enables the seamless movement of workloads in a hybrid multi-cloud environment with a guaranteed SLA of 10 minutes. Its patented solution protects organizations from data losses caused by cloud security misconfigurations, data breaches, or the corruption of corporate networks. During this interview, Anyapanawar provides a deeper dive into Datamotive, and talks about how it is considered unique and differentiated in the market. He also describes the company's partnership with VMware and what it looks like, how they work within the VMware ecosystem, and details the problems that they solve for VMware implementations. We also learn about a new funding round that was just completed, which will help to accelerate the delivery of Datamotive’s products and to continue the innovation cycle with their DR and cloud migration products, and, accelerate their geographic expansion as they make their way into North America. Stick around to the end and watch a demo! Don't miss this exclusive interview. You can also visit: https://www.datamotive.io Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Yogesh Anyapanawar, Co-Founder and CEO at Datamotive 0:41 - Background on Datamotive 3:04 - How does Datamotive partner with VMware? 4:23 - What problems do you solve? And what do you offer VMware users? 6:36 - Providing a deeper dive into the Datamotive offering 9:20 - What makes Datamotive unique and differentiated in the market? 10:54 - What recent announcements have you made that will be showcased at the event? 12:00 - What themes and trends in 2024 is Datamotive interested in? 13:18 - Demo 21:27 - Wrap up

In this VMblog expert interview, we sit down with Puneet Gupta, the CEO and Founder of Amberflo, a company that enables businesses to track and charge on usage and bill customers with on-demand, accurate metered invoicing. In this interview, Puneet shares his insights on the company's recent announcement, as they launch native integrations and deep support for Generative AI. We start the conversation by learning more about Amberflo, the importance of metering your cloud and usage-based pricing and billing. Amberflo offers a fully managed cloud metering and billing platform that offers pay-as-you-go pricing and self-service sign up. Amberflo handles the ingestion, aggregation, and measurement of all usage data, and enables companies to construct an ideal pricing strategy based on customer insights and revenue forecasts. During the interview, Puneet explores how they help companies transition to a usage-based pricing model, and explains why it is so important. It seems as though many companies are talking about integrating AI into their apps, but very few seem to be thinking about how to actually build a profitable business around it. Puneet shares his experience and expertise here. This week, Amberflo launched native integrations and deep support for Generative AI. With the emergence of Generative AI tools like ChatGPT, Copilot, and Midjourney showing impressive performance on text, code, and image generation, SaaS companies across all industries and verticals are reimagining how they can incorporate these Large Language Models (LLMs) and deliver AI-powered services at scale. Now, any business operating in the cloud can effectively meter their internal consumption of services like ChatGPT, then charge premiums by metering external consumption of these generative AI capabilities by customers. This enables modern businesses to build a profitable model by aligning backend service consumption with each customer’s specific usage for a transparent pricing model at scale. Find out more at Amberflo's website: https://www.amberflo.io/ And here: https://www.amberflo.io/ai Don't forget to watch, read and follow VMblog: Website: https://vmblog.com Twitter: https://twitter.com/vmblog LinkedIn: https://www.linkedin.com/company/vmblog Facebook: https://www.facebook.com/VMblogcom/ Jump straight in: ↪️ 0:16 - Intro to Puneet Gupta, the CEO and Founder of Amberflo 0:35 - Overview of Amberflo 01:33 - How do you help companies transition to a usage-based pricing model? And why is it so important? 4:27 - New announcement around the ability to effectively meter and charge for AI 7:31 - Businesses integrating AI into apps, but how do you actually build a profitable business around it? 11:00 - Wrap up and next steps

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Nancy Hurley, Director Multicloud Infrastructure Product Marketing at Dell Technologies. Watch this video interview as we learn more about Dell. Yes, they are known for their servers, laptops/desktops, and monitors, but today we're focusing in on two large business groups and technologies found within, as Hurley digs into hyperconverged infrastructure and their multi-cloud platforms. During this interview, Hurley explores the Dell HCI and multi-cloud product line further, and explains how their solutions are unique and differentiated in the market. She also goes into detail about their long standing partnership with VMware. Don't miss this exclusive interview. Watch this VxRail 8.0 Interactive Demo: https://democenter.dell.com/interactive/ITD-0321 Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Nancy Hurley, Director Multicloud Infrastructure Product Marketing at Dell Technologies 0:41 - Background on Dell Technologies 2:11 - How does Dell partner with VMware and how does it work within the ecosystem? 4:08 - What problems do you solve? And what do you offer VMware users? 7:40 - Providing a deeper dive into the Dell solutions supporting HCI 13:48 - What makes Dell unique and differentiated in the market? 20:20 - What announcements are being made? 23:40 - What themes and trends in 2023/2024 is Dell tracking? 26:10 - Wrap up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Andrew Silva, Technical Marketing Manager at Zerto, a Hewlett Packard Enterprise company. Watch as we learn more about Zerto and their technology. Zerto empowers customers to run an always-on business by simplifying the protection, recovery, and mobility of on-premises and cloud applications. Zerto’s cloud data management and protection platform eliminates the risks and complexity of modernization and cloud adoption across private, public, and hybrid deployments. The simple, software-only platform uses continuous data protection at scale to converge disaster recovery, backup, and data mobility. During this interview, Silva provides a deeper dive into Zerto, and talks about how it is considered unique and differentiated in the market. He also describes the company's partnership with VMware and what it looks like, how they work within the VMware ecosystem, and details the problems that they solve for VMware implementations. Stick around to the end and watch a demo! Don't miss this exclusive interview. You can also visit: https://www.zerto.com Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Andrew Silva, Technical Marketing Manager at Zerto 0:37 - Background on Zerto 1:06 - How does Zerto partner with VMware? 1:36 - What problems do you solve? And what do you offer VMware users? 2:47 - Providing a deeper dive into the Zerto offering 3:26 - What makes Zerto unique and differentiated in the market? 4:54 - Any new announcements being made? 5:49 - What themes and trends in 2024 is Zerto interested in? 6:51 - Demo 12:36 - Wrap up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Missy Young, Chief Information Officer at Switch, the exascale technology infrastructure company. Watch this video Q&A as we explore and find out more about Switch. The company is an independent leader in exascale data center ecosystems, edge data center designs, industry-leading telecommunications solutions, and next-generation technology innovation. And during the conversation, Young explores how her company is building some of the most powerful data centers in the world, all of which are running 100% on clean energy. And another fascinating area is that Switch is offering the world's largest telecom cooperative that all of their clients are a member of, helping them to save money in numerous ways. Young also explores how Switch has been partnering with VMware for many years and what that partnership looks like. And provides a deeper dive into what Switch is offering their customers, from an impressive 100% uptime within sustainable and green data center environments in safe locations, to saving money for their clients and partners on the data center space as well as their telecom cooperative, especially giving small to medium sized clients increased buying power they probably wouldn't be able to have on their own without having the cooperative standing behind them, which is transformative for those businesses. With projected growth and demand coming from AI down the line, it is time for companies to think about and plan for that growth and how they are going close their corporate data centers and figure out what are they going to run in the cloud, what are they going to run in a co-location facility, and how are they going to connect it and connect it intelligently at a good cost. Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Missy Young, Chief Information Officer at Switch 0:42 - Background on Switch 1:48 - How does Switch partner with VMware? 3:07 - What problems does Switch solve for VMware users? 6:14 - Providing a deeper look into Switch and providing up time for clients 8:19 - What makes Switch unique and differentiated in the market? 10:56 - Switch is under construction in 5 different markets to handle growing demand from AI 11:46 - What themes and trends in 2024 is Switch tracking? 13:44 - Demo discussion and wrap up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Andrew Parlette, Chief Technology Officer at Tricerat, a leader of enterprise print management. Watch as we learn more about Tricerat and their technology. The company provides world class print management software for even the most complex IT environments across any industry including, healthcare, manufacturing, education, finance, legal, and more. The company’s software, ScrewDrivers, enables end users to print from any device, in any location, to any printer. Its drag-and-drop console is the hub for simplified enterprise print management - seamlessly managing mobile, native, and virtual printing, while empowering users to carry out advanced printing tasks without needing to contact the help desk. During this interview, Parlette provides a deeper dive into Tricerat and its ScrewDrivers solution, and how it is considered unique and differentiated in the market. He also describes the company's partnership with VMware and what it looks like, how they work with and interoperate with VMware Horizon, and also details the problems that they solve for VMware implementations. Stick around to the end and watch a demo! Don't miss this exclusive interview. You can also visit: https://www.tricerat.com/ Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Andrew Parlette, Chief Technology Officer at Tricerat 0:37 - Background on Tricerat 2:08 - How does Tricerat partner with VMware? 4:18 - What problems do you solve? And what do you offer VMware users? 6:28 - Providing a deeper dive into the Tricerat and its ScrewDrivers solution 9:27 - What makes Tricerat unique and differentiated in the market? 11:08 - Any new announcements being made? 13:20 - What themes and trends in 2023/2024 is Tricerat interested in? 15:12 - Demo 20:49 - Wrap up

In this exclusive VMblog video interview as part of our VMware Explore US 2023 coverage, we speak with Joel Stocker, Director of Product Marketing at ControlUp, an industry leader in Digital Employee Experience (DEX) management. Watch as we learn more about ControlUp and their technology. ControlUp helps IT resolve desktop issues faster, prevent tickets, and reduce spend by delivering a Digital Employee Experience (DEX) Management Fabric built for IT teams struggling with troubleshooting complex workspaces, support tickets, and flat budgets. With ControlUp, organizations minimize time spent troubleshooting with context-rich data and reporting, proactively identify problems while automating solutions before tickets are submitted, and consolidate tools into a single, easy-to-use web app. During this interview, Stocker provides a deeper dive into ControlUp, and talks about how it is considered unique and differentiated in the market. He also describes the company's partnership with VMware and what it looks like, how they work with VMware Horizon, and also details the problems that they solve for VMware users and implementations. Stick around to the end and watch a demo! Don't miss this exclusive interview. You can also visit: https://www.controlup.com Join their growing community: https://www.controlupcommunity.com/ Jump straight in: ↪️ 0:00 - Intro 0:18 - Welcome to Joel Stocker, Director of Product Marketing at ControlUp 0:39 - Background on ControlUp 2:14 - How does ControlUp partner with VMware? 3:36 - What problems do you solve? And what do you offer VMware users? 6:12 - Providing a deeper dive into the ControlUp solution 11:09 - What makes ControlUp unique and differentiated in the market? 14:04 - What themes and trends in 2023/2024 is ControlUp interested in? 15:56 - Demo 22:03 - Wrap up

In this exclusive VeeamON 2023 video interview, VMblog sits down with Rick Vanover, senior director of product strategy at Veeam. During our discussion, Rick explores the top picked breakout sessions as voted by VeeamON attendees: Microsoft 365, cloud, and ransomware. And then dives into the topic of ransomware, cybersecurity, and recovery. Rick also goes into more detail about the new upcoming inline detection capability, what it is and why it is important. Learn more at https://veeam.com And make sure to go to: https://community.veeam.com/

In the era of exponential data growth, organizations require robust and efficient solutions to manage and protect their valuable information. Backblaze, a leading provider of data storage and backup solutions, emerges as a key player in this space. In this exclusive VeeamON 2023 interview, VMblog sits down with Elton Carneiro, senior director of partnerships at Backblaze, to explore their cutting-edge technology and their strategic partnership with Veeam. Elton sheds light on the features and advantages of Backblaze's technology and how their collaboration with Veeam strengthens data management and protection. Understanding Backblaze's Technology: Backblaze offers innovative technology designed to address the challenges of data storage and backup. Elton Carneiro provides valuable insights into Backblaze's solutions, emphasizing their scalability, reliability, and cost-effectiveness. Whether it's cloud storage, backup, or data migration, Backblaze's technology ensures seamless operations and robust data protection. The Power of the Backblaze and Veeam Partnership: Elton Carneiro discusses the strategic partnership between Backblaze and Veeam, two industry leaders in data management and protection. Through this collaboration, Backblaze's technology seamlessly integrates with Veeam's comprehensive backup and recovery solutions. This partnership combines the strengths of both companies, providing organizations with a holistic data management ecosystem that ensures data availability, integrity, and recoverability. Exploring the Advantages of Backblaze's Technology: Elton Carneiro sheds light on the advantages offered by Backblaze's technology. He discusses the scalability of their solutions, enabling organizations to accommodate growing data needs seamlessly. Additionally, Elton highlights the reliability and durability of Backblaze's storage infrastructure, ensuring data is protected against loss or corruption. He also explores the cost-effectiveness of Backblaze's technology, providing organizations with efficient data storage and backup solutions without breaking the budget. Enhancing Data Protection and Management: Data protection is a critical aspect of any organization's operations. Backblaze's technology empowers organizations to implement comprehensive data protection strategies. With features such as redundancy, encryption, and data immutability, Backblaze ensures that data remains safe, secure, and accessible when needed. Through their strategic partnership with Veeam, Backblaze solidifies their commitment to empowering organizations with comprehensive data management and protection capabilities. As data continues to be a critical asset in the digital landscape, Backblaze's technology, in collaboration with Veeam, ensures that organizations can effectively manage, protect, and utilize their data assets, enabling them to focus on their core objectives with confidence. Learn more at their website: https://www.backblaze.com Get a meeting and cool swag at VeeamON 2023: https://hub.backblaze.com/veeamon-2023 Watch part 2 of the demo "Veeam + Backblaze B2 Cloud Storage" - https://www.youtube.com/watch?v=UpN2faK4KcI Don't forget to watch, read and follow VMblog: Website: https://vmblog.com Twitter: https://twitter.com/vmblog LinkedIn: https://www.linkedin.com/company/vmblog Facebook: https://www.facebook.com/VMblogcom/ Jump straight in: ↪️ 0:00 - Intro 0:29 - Welcome to Elton Carneiro, senior director of partnerships at Backblaze 0:46 - Background on Backblaze 1:33 - What VeeamON attendees should know about Backblaze 3:07 - What makes it unique and differentiated in the market? 4:05 - Exploring the Veeam partnership 5:17 - What's planned for the Backblaze booth at VeeamON? 7:47 - What are the big challenges facing Veeam attendees in 2023 and beyond? 10:01 - Demo 18:16 - Wrap up

Permit.io has been making waves in the DevSecOps space with their innovative approach to permissions management. The company built a full-stack authorization framework that makes it quick and intuitive for developers to bake in access-control into their products and empower the rest of their organization with low-code. In this VMblog video interview, Or Weis, the CEO and co-founder of Permit.io, shares his insights on the latest developments at the company, including their integration with AWS Cedar, an open source security project that's generating a lot of buzz. VMblog reached out to speak with Or as an industry expert to find out more about AWS Cedar, an open source security project that's focused on Identity Access Management (IAM). Cedar is designed to make it easier for organizations to manage their IAM policies and reduce the risk of misconfigurations. This is important because IAM misconfigurations are one of the top causes of security breaches in the cloud. By using Cedar, teams can ensure that their IAM policies are up to date and compliant with industry standards. There will be a lot of tools that take advantage of the open source AWS Cedar project, but it appears as though the first SaaS solutions out of the gate may be from Permit.io. The company has already announced an integration with AWS Cedar. Permit.io is providing access to it as a SaaS service even before AWS itself, as well as via OPAL, its open-source project. A key enabler for this, is a companion open-source project to Cedar: Cedar agent. Cedar-agent, an OSS project from Permit.io - provides the ability to run Cedar as a standalone agent (Similar to how one would use OPA) which can then be powered by OPAL. Or says Cedar agent is the easiest way to deploy and run Cedar. Permit.io's open-source project OPAL, the Open Policy Administration Layer, is a bridging component that creates a standard across the IAM space to consume and use policy as code. OPAL makes sure that agents like OPA, AVP (Amazon Verified Permissions), and Cedar-Agent are loaded with the policy and data they need in real-time. This ensures that policies are enforced consistently across different tools and systems. Permit.io's integration with AWS Cedar represents a significant step forward for DevSecOps teams. By providing a unified permissions management solution that's integrated with an open source IAM project, Permit.io is helping to streamline workflows and improve security posture for organizations of all sizes. If you're interested in learning more about Permit.io and their full stack permissions framework, be sure to watch the full video interview with Or Weis. Make sure to check out Permit.IO's website: https://www.permit.io/ Subscribe to our YouTube channel. And don't forget to follow us here: Website: https://vmblog.com Twitter: https://twitter.com/vmblog LinkedIn: https://www.linkedin.com/company/vmblog Facebook: https://www.facebook.com/VMblogcom/ Jump straight in: ↪️ 0:16 - Intro to Or Weis, co-founder and CEO, Permit.io 0:45 - Overview of Permit.io 02:10 - Talking about the open sourced security project, AWS Cedar 05:54 - Permit.io integrates with AWS Cedar - Benefits 09:35 - Many tools and projects - keeping track 12:04 - Simplifying things, where are we headed? 15:28 - Wrap up

DISRUPT is back. Bigger, better and braver than ever before. And this year, they are saying YES. YES to the single most important EUC event of the year - bringing together the leading disruptors of the EUC universe. The event is in Nashville, TN, at the Gaylord Opryland Resort & Convention Center Nashville. In this VMblog exclusive video interview, we sit down with Jason Mafera, Field CTO, North America at IGEL, to discuss a number of important topics that were being raised throughout the two day event. Jason talks about securing the edge, the interface between the users and their workloads and applications as things move to the cloud. Organizations are also undertaking a huge transition, as they look to move Windows to the cloud where they can gain better security, better manageability, and potentially make things more cost effective. And, provide a better way to recover in the event that something goes wrong. Jason also digs into some of the trends taking shape in the EUC space. And one of the hot topics discussed during the DISRUPT keynote - a focus on sustainability and the idea of reduce, recycle, and reuse, and how IGEL is helping to make that happen. One of the big announcements at DISRUPT was centered around IGEL COSMOS, a unified, agile platform to securely manage and automate the delivery of digital workspaces, from any cloud. Offering a modular architecture, granular endpoint control and end-user freedom, COSMOS is designed to enable organizations to garner the full power of current-day and future clouds with extensive control, while powering great user experiences for today's hybrid work. Don't miss this exclusive interview with Jason Mafera. Learn more!

DISRUPT is back. Bigger, better and braver than ever before. And this year, they are saying YES. YES to the single most important EUC event of the year - bringing together the leading disruptors of the EUC universe. The event is in Nashville, TN, at the Gaylord Opryland Resort & Convention Center Nashville. In this exclusive VMblog video interview, we speak with Aaron Addison, Strategic Alliances Manager at LG Electronics, about their latest hardware offerings for the end-user computing (EUC) market. Aaron shares insights on LG's innovative display solutions, including monitors, all-in-one PCs, and Thin Clients, and how they are partnering with IGEL, a world leader in software-defined endpoint management, to provide seamless and secure EUC experiences. LG Electronics is known for its high-quality displays, and their EUC solutions are no exception. With a range of options designed to meet the needs of modern businesses, LG's hardware provides users with stunning visuals and reliable performance, whether working from the office or remotely. During the interview, Aaron discusses the key features and benefits of LG's hardware solutions, including their energy efficiency, ergonomic design, and ease of use. He also shares insights on LG's partnership with IGEL and how they are working together to provide cutting-edge EUC solutions to businesses of all sizes. As the EUC market continues to evolve, LG Electronics remains committed to providing hardware solutions that meet the needs of modern businesses. Whether it's improving productivity, reducing energy consumption, or enhancing user experiences, LG is dedicated to helping organizations achieve their goals and stay ahead of the competition. Don't miss this exclusive interview with Aaron Addison and learn more about the latest hardware offerings from LG Electronics for the EUC market. Stay informed about the latest trends and technologies and discover how LG and IGEL are transforming the EUC landscape.

DISRUPT is back. Bigger, better and braver than ever before. And this year, they are saying YES. YES to the single most important EUC event of the year - bringing together the leading disruptors of the EUC universe. The event is in Nashville, TN, at the Gaylord Opryland Resort & Convention Center Nashville. In this VMblog exclusive video interview, we sit down with Andy Nieto, Lenovo's Senior Solutions Manager, to discuss how Lenovo's hardware solutions are revolutionizing the end-user computing (EUC) market. Andy shares insights on Lenovo's latest product offerings and how they are working with IGEL, a world leader in software-defined endpoint management, to provide seamless and secure EUC experiences. As more organizations shift towards remote work and hybrid models, the demand for efficient and reliable EUC solutions continues to grow. With Lenovo's cutting-edge hardware technology and IGEL's innovative software solutions, companies can enjoy increased flexibility, security, and productivity. From desktops to laptops and everything in between, Lenovo's hardware offerings are designed to meet the unique needs of modern businesses. During the interview, Andy provides in-depth insights into the idea behind the Digital Employee Experience, DEX. Andy calls it the Digital Wardrobe, providing the right tools and the right experiences for the employee. And he shares Lenovo's approach to EUC and how their partnership with IGEL is helping them solve some of the biggest challenges in the market. Don't miss this exclusive interview with Andy Nieto and learn more about how Lenovo and IGEL are transforming the EUC market. Stay ahead of the competition and discover the latest trends and technologies in this exciting space.

DISRUPT is back. Bigger, better and braver than ever before. And this year, they are saying YES. YES to the single most important EUC event of the year - bringing together the leading disruptors of the EUC universe. The event is in Nashville, TN, at the Gaylord Opryland Resort & Convention Center Nashville. In this exclusive VMblog video interview, we speak with Alex Thatcher, Sr. Director, HP Cloud Clients at HP, about their latest hardware offerings for the end-user computing (EUC) market. Alex shares insights on HP's innovative Thin Client solutions, including the T550 and T655, and how they are partnering with IGEL, a world leader in software-defined endpoint management, to provide seamless and secure EUC experiences. HP is a leading provider of computing hardware, and their Thin Client solutions are no exception. With a range of options designed to meet the needs of modern businesses, HP's hardware provides users with reliable performance, enhanced security, and easy deployment. During the interview, Alex discusses the key features and benefits of HP's Thin Client solutions, including their powerful performance, easy management, and secure access to applications and data. He also shares insights on HP's partnership with IGEL and how they are working together to provide cutting-edge EUC solutions to businesses of all sizes. Additionally, Alex talks about the collaboration between HP and IGEL Cosmos, a cloud-based endpoint management platform, and how this partnership is streamlining IT operations and improving user experiences. As the EUC market continues to evolve, HP remains committed to providing hardware solutions that meet the needs of modern businesses. Whether it's providing remote access to critical applications or improving productivity, HP is dedicated to helping organizations achieve their goals and stay ahead of the competition. Don't miss this exclusive interview with Alex Thatcher and learn more about the latest hardware offerings from HP for the EUC market. Stay informed about the latest trends and technologies and discover how HP and IGEL are transforming the EUC landscape.

DISRUPT is back. Bigger, better and braver than ever before. And this year, they are saying YES. YES to the single most important EUC event of the year - bringing together the leading disruptors of the EUC universe. The event is in Nashville, TN, at the Gaylord Opryland Resort & Convention Center Nashville. In this exclusive VMblog video interview, we sit down with Chris Fleck, VP Product, Tech Ecosystem at Citrix, to discuss the latest happenings with Citrix in the end-user computing (EUC) market. Chris shares insights on Citrix's latest product offerings and how they are partnering with IGEL, a world leader in software-defined endpoint management, to provide seamless and secure EUC experiences. With more organizations adopting remote work and hybrid models, the EUC market is rapidly evolving, and Citrix is at the forefront of this transformation. Citrix provides secure access to applications and data, enabling remote workers to remain productive from anywhere, at any time. From virtual desktops to workspace solutions, Citrix's offerings are designed to meet the unique needs of modern businesses. During the interview, Chris discusses the key features and benefits of Citrix's solutions, including their scalability, flexibility, and security. And he showcases a new technology called the Citrix Enterprise Browser. Chris also shares insights on Citrix's partnership with IGEL and how they are working together to provide cutting-edge EUC solutions to businesses of all sizes. As the EUC market continues to evolve, Citrix remains committed to providing innovative solutions that meet the needs of modern businesses. Whether it's providing remote access to critical applications or streamlining IT operations, Citrix is dedicated to helping organizations achieve their goals and stay ahead of the competition. Don't miss this exclusive interview with Chris Fleck and learn more about the latest happenings with Citrix in the EUC market. Stay informed about the latest trends and technologies and discover how Citrix and IGEL are transforming the EUC landscape.