Visual Identity & Branding

Designing and creating a visual identity style manual. Building the manual as an interactive PDF using Adobe In Design.

Applying your logo to a business stationery package, including business card, letterhead and #10 envelope. Unity, variety, adaptability. Adobe Illustrator CC.

Logo designs incorporating abstraction, negative shapes and hidden semantics. Ideation, production, critique and revision. Starting the project in Adobe Illustrator CC.

Logo Design, Part 1. Branding color palettes, differentiation from competitors, target audience, application of logos to various media, dimensionality and simplification. Process for creating a logo using Adobe Illustrator.

Designing Music Album Art. Brainstorming a concept, drawing sketches, selecting fonts, colors and images, building your idea in Adobe Photoshop CC, participating in critiques and revisions.

Poster series design. Balance, contrast, scale, readability as well as unity and variety. Sketching and the creative process. Adobe Illustrator CC.

Book cover design. Creativity and the design process. Unity and variety. Using Adobe Illustrator and Adobe Photoshop to mark off the size and folds of the book dust jacket.