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Four in 10 Americans don't believe they'll achieve financial independence within the next five years, according to a new survey. Additionally, 42% of respondents have experienced significant financial setbacks in the past three years. The survey of 2,000 Americans found that an increased cost of living expenses (68%) was the primary culprit.

Whew, that was close! The average person experiences about 140 moments of “phone peril” a year, including almost dropping or cracking their phone. That’s according to a survey of 2,000 U.S. adults, divided evenly among Generation Z (18–26), millennials (27–42), Generation X (43–58) and baby boomers (59–77). Results found Gen Z to be the clumsiest generation, averaging 187 “close calls” annually. Although the average person has owned their phone for only 2.2 years, a whopping 69% are using a phone that’s partly broken — including 79% of Gen Z. The most common issues people’s phones currently have? A cracked or scratched screen (24%), followed by battery problems (21%) and overheating (15%). Conducted by OnePoll on behalf of tech care company Asurion, the survey also found nearly a third feel they can go without their phones for the entire summer. But for all the talk about younger generations and their phones, just 27% of boomers would be willing to spend the summer without their devices — fewer than any other age group. And just 18% of boomers would visit a resort without their phone in hand. From taking photos to checking the weather, people’s phones are an extension of their lives. Half (49%) “always” use their phone to listen to music, so it’s no wonder they would go to great lengths to keep their tunes going. “From work to leisure, our phones are rarely out of arm’s reach,” said Marvin Maldonado, Asurion Tech Expert. “Whether you’re hitting the beach, the pool or the trails this summer, you likely have your phone in tow for music, photos, maps and more. While a lot of today’s phones are water resistant, no phone is fully waterproof – and a cracked phone is even more vulnerable to liquid damage. If your phone is broken, get it fixed before hitting the water, and remember to always back up your data – just in case.” Overall, more than half (57%) plan to visit a beach this summer, with a similar amount (60%) usually taking photos or videos there. And nearly half (47%) believe the summer isn’t perfect if there are no pictures to capture it. While family (73%) and favorite food and beverages (61%) topped people’s summer essentials, smartphones weren’t far behind. “If you’re someone who relies on a sandwich baggy to protect your phone – or if you’re one of the bold few who go totally caseless – you might consider grabbing a waterproof phone pouch and a tempered glass screen protector this summer,” Maldonado added. “Depending on your travel plans and your phone’s value, you might also consider phone insurance for added peace of mind.” – 2.7 moments of “phone peril” a week x 52 weeks = 140.4 a year 3.6 moments of “phone peril” among Gen Z a week x 52 weeks = 187.2 a year Survey methodology: This random double-opt-in survey of 2,000 U.S. adults split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X, 500 boomers) was commissioned by Asurion between June 20 and June 22, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two out of three Americans have either maintained or increased their sustainability practices over the last year, a new survey suggests. According to a recent poll of 2,000 respondents, 34% believe they currently live a more eco-friendly lifestyle now in 2023 than they did in 2022, while another 32% reported that their habits have remained the same. And although lingering effects of the COVID-19 outbreak are still present, one in three people said that within the last year, rising inflation costs have impacted their sustainability habits more than pandemic concerns. The survey, conducted by OnePoll and commissioned by Hydro Flask to help launch their new Trade-in Program, also reveals that 79% believe they are deeply, actively concerned about the current state of our environment. That’s a small increase from a similar 2021 survey, in which 75% of those polled agreed to the same statement — although those who “strongly agree” has remained balanced at around 44%. Similarly, compared to the results from the 2021 survey, the percentage of respondents who’ve committed to recycling more frequently or more thoroughly has risen from 48% to 56%. Other popular environmentally-friendly behaviors this past year included swapping single-use items with reusable items (51%), eating less meat or more plant-based foods (43%), and reducing the amount of plastic waste produced (44%) – all of which experienced a similar increase in adoption since the 2021 survey. And although “climate change or global warming” still ranks high among respondents’ most frequent concerns, it dropped from the No. 1 spot in 2021 (at 57%) to No. 3 in 2023 (at 48%), just behind “air, water and land pollution” (53%) and “deforestation and logging” (48%). “As seen in this data, pollution continues to be a growing concern in our country and we know that wasted products are a large contributor to this issue,” said Indigo Teiwes, Corporate Responsibility Director for Home & Outdoor, Helen of Troy, parent company of Hydro Flask. “In response, we’ve seen a number of brands introduce different recycling, upcycling and product circularity programs. HAccessible resources and programs such as these help consumers feel more empowered to not only address their concerns but feel like they’re making a difference.” Indeed, in 2023, 78% of respondents agreed with the statement, "If everybody can do the bare minimum (e.g. recycling properly, using a reusable water bottle, etc.) I believe we can make a difference, protect the environment, and avoid the worst of climate change.” Of course, that doesn’t mean striving to live an environmentally friendly lifestyle is bereft of challenges. In 2021, roughly 67% of respondents admitted to using more single-use items as a direct result of the pandemic, fearing possible COVID-19 exposure from reusable items. This time around, 56% believe they’re more sustainable now since the start of the pandemic, compared to 25% who say they’re less sustainable than they were previously. Another 49% also said they’re behaving more sustainably because of inflation rates. Roughly 97% of those polled have access to reusable items in their home, including durable food storage containers (47%), grocery bags (46%), drinking straws (46%) and water bottles (46%). In addition to believing that reusable items are more sustainable than single-use ones (47%), respondents also felt that reusable items are more affordable (34%), simple to use (31%), and cost-effective (40%). “Not only is buying single-use plastic water bottles 2,000 times more expensive than drinking water from the tap, but switching to reusable items is one of the easiest ways to reduce your footprint,” said Larry Witt, President of Home & Outdoor, Helen of Troy, parent company of Hydro Flask. “Consumers can help eliminate single-use plastic by opting for a reusable bottle to refill over and over.” TOP FIVE MOST POPULAR REUSABLE ITEMS 1. Water bottles - 42% 2. Insulated bottles/flasks - 35% 3. Drinking straws - 34% 4. Tupperware or food storage containers - 34% 5. Produce bags - 33% TOP TEN MOST USED SINGLE-USE ITEMS 1. Paper receipts - 48% 2. Delivery containers - 42% 3. Plastic straws - 42% 4. Water or soda bottles - 42% 5. To-go beverage cups - 41% 6. Plastic bags - 39% 7. Plastic utensils - 37% 8. Water filtration canisters - 35% 9. Paper towels - 30% 10. Disposable razors - 29% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Hydro Flask on April 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Home affordability is so out of reach right now that two out of five Americans think they’d need to win the lottery to become homeowners. That’s according to a recent survey of 2,000 current non-homeowners, only 53% of whom are confident in any way that they’ll be able to own their own home someday. In addition to the 40% who think hitting a jackpot is their best chance at home ownership, one in four (26%) believe they’d need to inherit money from someone in order to ever own a home. One in five (19%) even said they’d have to marry someone rich. Overall, the average American thinks it would take them between three and four years to afford a home - and a third believe it would take them five years or more. Another 20% expect that they’ll never be able to afford one. Conducted by OnePoll on behalf of Divvy Homes, the survey also revealed that almost six in 10 (57%) non-homeowners would find it difficult to afford a house in their current neighborhood of residence. Despite that, 67% are still hopeful about the possibility of one day owning a home – more than five times as many as the number of people who actively described themselves as hopeless (12%). Another 19% describe themselves as frustrated and 11% feel desperate. The changes in market dynamics and rise in interest rates are weighing heavily on would-be buyers. While over half (52%) believe the current housing market is unstable, 46% believe that things will level out within the next two to five years. 17% feel the market will never return to stable, affordable levels. Respondents think they’d need to make an average of $76,000 a year to afford a starter home, and that they’d need at least $45,000 to afford a down payment on a starter home. Nearly half of respondents (44%) are willing to get a second job or side gig in order to get closer to their goal of homeownership. The ideal down payment size would be, on average, 8% of the overall purchase price, which would make their ideal home worth just under $570,000. Those that dream of being able to buy a home in the next few years prioritize affordable monthly payments (69%), the home being the right size for now and the future (39%), and the location being ideal for their family’s needs (37%). However, 56% think they’d be denied if they tried to apply for a mortgage right now. “Potential buyers are looking for alternatives to traditional mortgage financing or are stuck waiting for a reprieve from the rising rates and prices that keeps so many of them renting and locked out of homeownership,” said Adena Hefets, Co-founder and CEO of Divvy Homes. “There are so many factors putting downward pressure on a potential homeowner’s buying power — high interest rates, a lack of supply, increasing cost of living — that the starter home seems to be on the verge of extinction,” Out of those respondents who currently rent, 47% worry about home prices getting more and more expensive before they can afford to buy. “Throwing money away on rent” was also considered one of the biggest drawbacks to not owning a home among 46% of respondents, in addition to feeling uneasy about the stability of their long-term living situation (41%) and watching interest rates rise before they can afford to buy (34%) Affordability is an overall problem: 63% of respondents said they often struggle to make ends meet, most commonly because of the high cost of living (69%) and rising inflation (56%). “The traditional mortgage process was designed in the 1940s when the norm was a single breadwinner with a steady W-2 income. The system hasn’t changed, even though the way we work, live and form families is dramatically different. But today’s younger buyers often lack long periods of income history and are increasingly non-salaried, working as a 1099 contractor, gig worker, or self-employed individual,” Hefets added. “A majority of aspiring homebuyers feel that homeownership is always just beyond their reach, that the ‘American Dream’ of homeownership is slipping away, and that it would take luck, extraordinary circumstances, or a serious change in the mortgage process to make it possible for them to own a home in today’s economic climate.” Survey methodology: This random double-opt-in survey of 2,000 non-homeowners was commissioned by Divvy Homes between June 5 and June 7, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Struggling to feel healthy? A new study revealed how the weather and sunlight play a significant role in us feeling better in the summer than any other time of year. A poll of 2,000 US adults revealed 75% feel more encouraged to be healthy if the weather is perfect and many suggested sunshine’s vital role in feeling their best. Sunny skies (46%) and warm temperatures (45%) were found to be the “healthiest” weather conditions, but if it’s storming or humid (10%), Americans are more likely to resort to unhealthy habits. Over four in five (84%) agreed being outside gives them more energy to do the activities they love and 49% feel at their most physically active during the summer months. A similar 42% feel at their healthiest during the summer, as well. During the summer, respondents said they tend to prioritize a healthier diet (51%), regular exercise (48%) and taking daily vitamins (45%). Meanwhile, cold and wet months during the winter are when people feel the unhealthiest (59%) and are less physically active (60%). Commissioned by vitamin-enhanced water brand ShineWater and conducted by OnePoll, the study found summer isn’t just the season they feel at their physical peak — it’s also when they are more attentive to what nutrients their bodies need. Eighty-one percent of Americans said they take vitamins; the most popular being vitamin D (39%), vitamin C (39%), vitamin B (33%), vitamin A (26%) and iron (22%). Vitamin D plays a special role in the summer, as 42% claim they are actually more likely to think of their vitamin D needs during the hotter months. How people get their vitamins and nutrients is another story: 81% would prefer a snack or beverage that provided a daily serving of vitamins, 56% prefer to get their nutrients through food and beverages and only 26% prefer tablet or pill. Out of the respondents who said they take vitamin D on a daily basis, 20% believe they still aren’t getting the amount they need. In fact, 48% said they can tell whether or not their body is lacking in any specific nutrient. “It’s easy to understand why people want to incorporate vitamins into their daily routine, but would rather avoid taking them as a pill or tablet,” said Ryan Coon, Chief Marketing Officer at ShineWater. “Grabbing a drink or snack that not only tastes great and is convenient, but also addresses daily vitamin intake, is a win-win. It’s a simple and delicious way to ensure your body gets the nutrients it needs.” Results found 57% of Americans are influenced to try new vitamins and supplements based on medical advice from their doctor and just as many who take vitamins regularly claim they know exactly the functions of all the vitamins they take. Nearly half (48%) claimed they know they’re getting enough of all the vitamins they take on a regular basis, but a wide gap of knowledge still exists for many — 26% noted they do not know if they are getting the right amount of vitamins and 30% admitted they were only somewhat aware of what vitamins do for them. Meanwhile, 26% have no idea if they’re getting enough of the nutrients they need. When asked which vitamins or supplements they believe they need more of, people said they could probably use more vitamin C (36%), vitamin D (35%), vitamin B (32%) and calcium (29%). “Getting all the vitamins your body needs shouldn’t be a difficult task,” continued Coon. “The easier and more accessible nutrients are to consume, the easier it is to get the motivation to get active and prioritize your health in the summer.” TOP 7 WAYS TO PRIORITIZE HEALTH IN THE SUMMER -Eat a healthier diet - 51% -Exercise on a regular basis - 48% -Take daily vitamins or supplements - 45% -Maintain a regular routine - 43% -Partake in sporting activities - 32% -Drink less alcohol - 21% -Meditate on a regular basis - 20% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by ShineWater between June 9 and June 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two in three K-12 teachers miss their classroom during the summer, according to new research. A new survey of 1,000 parents of kids 5-17 and 1,000 K-12 teachers found that it’s not just teachers — parents are thinking about school, too. Fifty-eight percent of parents are looking forward to the 2023-2024 school year and 66% are anticipating it’ll be better than last year. On average, parents are setting aside $225 for back-to-school shopping, yet half of parents remain concerned about affording the school supplies they would like to buy for their child (53%). Parents cited low prices (61%), excellent customer service (33%) and an expansive product assortment (32%) as their top influences for where to shop. And 5% of parents anticipate they’ll do all of their back-to-school shopping online only, with 95% planning to shop both online and in stores. Conducted by OnePoll for Office Depot, the survey found that 39% of parents planned to start back-to-school shopping for their child before July. Teachers plan to spend about $320 of their own money to set up their classrooms for the 2023-2024 school year. This year, teachers said their classroom’s priority needs are basic supplies like notebooks and pencils (37%) and organization and storage solutions (23%). “While it seems like summer break has just started, the reality is that parents and teachers are already looking forward to and planning for the next school year,” said Kevin Moffitt, president of Office Depot. “Starting back-to-school shopping earlier means more time to find the right products at the right prices.” The average teacher thinks about the upcoming school year eight times during summer break, with 45% sharing that it comes to mind even more often. More than a quarter are still in “education mode” during the summer, saying that part of their break will be dedicated to planning and decorating their classroom for next year (27%) and recertifying their educator credentials (22%). But teachers are still making the most of their time off by spending time with family and loved ones (60%), relaxing at home (50%) and traveling (38%) this summer. The survey also examined parents' and teachers’ thoughts on how this past school year went, finding that seven in 10 of all respondents said they or their family’s experience was positive overall. Parents said the school year was a success because their child received good grades (46%), learned skills that will help them outside of the classroom (34%) and became more social (30%). Teachers credit the success of the 2022-2023 school year to being able to inspire their students (41%), teach in person (37%) and get creative with their teaching methods (36%). This year, parents are excited for their children to make new friends (28%) and receive even better grades (27%). Teachers can’t wait to help a new set of students learn and grow (47%) and find new and creative ways to teach material (39%). “It’s important to support teachers and set them up for success by offering them the creative solutions they need to help their students learn and grow,” Moffitt said. Survey methodology: This random double-opt-in survey of 1,000 parents of kids 5-17 and 1,000 K-12 teachers was commissioned by Office Depot between May 17 and May 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than three in four women (77%) have noticed certain body changes over the past decade, but less than a third (30%) felt “very prepared” for them. The data from a survey of 2,050 U.S. women shows that Millennial (79%) and Gen X (76%) women noticed certain changes to their body over the past 10 years, but Gen Z (74%) and Millennials (66%) are the most active generations taking proactive measures with their health. As women mature in age, three in five (60%) say they are being more proactive about their everyday health concerns, even though women's needs are unique. The survey, on the heels of Women’s Health Month, explored some of the most unexpected parts of aging and how women addressed it. Conducted by OnePoll and commissioned by TruBiotics, a probiotic brand that offers a women's multi-benefit line, the survey found that women are eating healthier foods (34%), taking vitamins or supplements (34%), exercising more (31%) and getting regular check-ups (31%) to help alleviate body changes experienced by aging. The most common changes varied by generation: A similar amount of Gen Z respondents and Millennials cited various bodily changes, including digestive challenges (25% vs. 24%), weakening eyesight (25% vs 21%) and body aches/pains (23% vs. 25%). But while Gen X and Baby Boomers were found to share similar concerns, more Boomers reported body aches (48% vs. 30%) and wrinkles (47% vs. 29%). While 65% would be willing to share methods that help ease their age-related body changes with others, more than a quarter (28%) strongly agreed they feel/would feel embarrassed to discuss them. As women age, taking more vitamins and supplements emerges as one of their primary proactive steps to combat everyday health concerns, with 57% of women, including Gen X (57%), Baby Boomers (61%), and Millennials (56%), and a substantial 74% of Gen Z opting for this route. Additionally, more than half of women prioritize getting at least six hours of sleep (55%), exercising regularly (52%), and scheduling more time for relaxation (52%) as other ways to maintain their overall health. “It’s encouraging to see how women are becoming increasingly more proactive about their health, with supplements being a top priority,” said Mia Syn, registered dietitian, and Scientific Advisor for TruBiotics. "Filling in nutrient gaps and supporting the body's microbiomes with probiotics can help women stay their best selves year-round. Encouragingly, nearly 50% of women polled are currently taking probiotics.” With 80% of women feeling concerned about their internal bodily changes and 74% sharing this sentiment about their external bodily changes, the research also revealed that they aren't always fully informed about all aspects of their health. The top three health areas women feel least knowledgeable about are musculoskeletal health (21%), gut or digestive health (18%), and immune health (18%). Interestingly, women are turning to registered dietitians/integrative health practitioners (40%), online websites like WebMD and Mayo Clinic (40%), and traditional news outlets (37%) to find information on the changes the woman's body goes through. Most are not dependent on conventional physicians for this information, as only 30% talk to their OB-GYN or General Practitioner. “It’s not surprising to see that women feel least informed about bone, muscle, digestive and immune health due to the complexity of these health topics and the wide availability of different products to address them,” Syn said. “There is a lot of information out there and it can be difficult to navigate. “When addressing these concerns, women should look for age-appropriate products with the right combination of vitamins, minerals, and other health-supporting ingredients such as probiotics, to support their evolving gut and vaginal microbiomes, maintain bone, hair/skin/nail health, and address other age-related health concerns.” BODY CHANGES WOMEN HAVE EXPERIENCED WITH AGE MILLENNIALS ● Body aches/pains- 25% ● Digestive challenges (e.g., constipation, lactose intolerance, etc.) - 24% ● Wrinkles - 23% ● Weight gain - 23% ● Hormonal/libido changes - 22% GEN X ● Body aches/pains - 30% ● Weakening eyesight - 30% ● Vaginal dryness - 29% ● Thinning/graying hair - 29% ● Wrinkles - 29% BABY BOOMERS ● Body aches/pains - 48% ● Thinning/graying hair - 48% ● Wrinkles - 47% ● Weakening eyesight - 42% ● Weight gain - 37% Survey methodology: This random double-opt-in survey of 2,050 U.S. women ages 18+ was commissioned by TruBiotics between April 13 and April 14, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Sun’s out, paws out — more than one in 10 pet owners put sunscreen on their pet. That’s according to a survey of 2,000 U.S. pet owners split evenly by region, where during the summer, 15% apply sunblock to their pet. Through other small, mighty precautions, like checking the temperature of the pavement before walks (15%), it’s clear that pet owners are taking caring for their pets during the summer seriously. As the dog days of summer get longer and warmer, pet owners are gearing up for what 27% claim to be their pet’s favorite season — with 62% of owners sharing the same favorite. But pet parenting steps up a notch, as a similar number (29%) find summer to be the most challenging season to care for their pets. One-third (33%) of pet parents even spend somewhere between 11 and 20 minutes preparing their pet for summer outdoor adventures, while another 23% take up to 30 minutes. Conducted by OnePoll on behalf of Merck Animal Health, the survey looked to understand how pet owners are approaching the summer months and ensuring their pets are safe and healthy. In going that extra mile, they’re also providing fresh water (59%), air conditioning and fans (54%) and using flea and tick prevention (48%) to care for their four-legged companions. During the summer specifically, pet parents are vigilant and find themselves on high alert for fleas and ticks (49%), burnt paws (26%) and heat stroke or exhaustion (24%). However, while pet owners are going above and beyond to care for their pets during summer, less than half (43%) of pet owners have microchipped their pets – an important precaution, especially as pet owners partake in outdoor activities during the warmer months. Moreover, specific concerns vary by region. While pet owners in the Southeast also find themselves worried about fleas and ticks (44%), they are more concerned about aging (37%) and heartworm disease (32%) than any other region. “While it’s unsurprising that pet owners in the Southeast are more concerned about fleas and ticks than any other region given the warmer temperatures, it’s important for all pet owners – no matter the region – to keep their pet up to date on a preventative as fleas and ticks can thrive in most environments,” said Kathryn Duncan, DVM, PhD, DACVM, parasitology field specialist, Merck Animal Health. “With the introduction of the Asian longhorned tick, a new invasive species found in over one-third of the states in the U.S., keeping your pet on a preventative is especially important now more than ever. Pet owners should speak to their veterinarian about a prescription.” In general, respondents visit their vet about four times a year. Most of those visits in the past year consisted of yearly check-ups (72%) and vaccines (75%), with only 17% of all pet owners needing to rush to the veterinary hospital for an emergency visit. However, almost one-third (31%) of Northeasterners visited the emergency vet over the past 12 months, compared to only 12% in the Southeast. Nonetheless, being a pet owner is a full-time job and concerns over fleas and ticks (37%), chronic conditions (34%) and heartworm disease (26%) remain at the forefront of their minds 365 days a year. But during the coldest months of the year specifically, fleas and tick concerns drop to the bottom of pet owners’ list (10%), while other concerns tend to take precedence. Being too cold (49%), pain from the frozen or icy ground (33%) and catching a virus (33%) skyrocket to the highest priorities during the winter season. “This drop in level of concern about fleas and ticks is somewhat common, but certainly unfortunate as protection should remain top of mind for pet owners all year round,” added Dr. Duncan. “Our goal is to get all pet owners thinking about flea and tick protection 365 days a year, making it part of their pets’ wellness routine, so they can focus on enjoying time with their pet.” TOP YEAR-ROUND PET HEALTH CONCERNS ● Weight and activity level - 39% ● Fleas and ticks - 36% ● Allergies and sensitivities - 34% ● Chronic conditions - 34% ● Mental wellbeing - 33% ● Autoimmune diseases - 33% ● Aging - 28% ● Heartworms - 27% ● Safety - 12% HOW DO PET OWNERS CARE FOR THEIR PETS DURING THE SUMMER? ● Providing fresh water - 59% ● Providing fans and air conditioning - 54% ● Using flea and tick preventative - 48% ● Checking them for fleas and ticks - 47% ● Limiting outdoor activities and time - 46% ● Combing or brushing them - 39% ● Using heartworm prevention medication - 28% ● Using sunscreen - 15% Survey methodology: This random double-opt-in survey of 2,000 pet owners split evenly by region (400 Northeast, 400 Southeast, 400 West, 400 Southwest, 400 Midwest) was commissioned by Merck Animal Health between April 20 and April 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

According to new research, Scorpios are the most generous vacation spenders, averaging $2,927 per vacation. A survey of 2,000 American travelers split by zodiac sign found that Virgos aren’t far behind in terms of spending, with their average vacation budget being $2,913. Although air signs (Aquarians, Geminis and Libras) claimed to be the most money-conscious on vacation (73%), it was Tauruses who came out with the lowest average at $2,240. Conducted by OnePoll for CheapCaribbean, the survey found that this summer, a majority of all respondents are looking forward to spending most of their time outside of the house (59%), especially Capricorns (65%) and Pisces (66%). Fire signs (Aries, Leos and Sagittariuses) are also keen on getting out this summer (57%). Similarly, 59% are making it a goal to do something fun every week — Cancers, in particular (64%). Nearly two-thirds of those surveyed also agree that traveling is one of their favorite things to do (64%), with Geminis and Pisces having a particular affinity for seeing new places (68% each). Of those polled, the average respondent takes two vacations a year, and one in 10 said that vacations are necessary at least every three months. When it comes to traveling, Cancers (44%) and other water signs (Pisces and Scorpios, 40%) are likeliest to book a last-minute vacation. These respondents also tied with fire signs for leaving packing to the last minute (33% each). One in four respondents have a “lucky item” they always take on vacation, especially Aquarians or Pisces (28% each). Besides packing, other pre-vacation routines include doing their laundry (64%), cleaning their home (58%) and researching things to do in the area (56%). Virgos (53%) and Pisces (55%) also purchase their favorite snacks to bring along while Libras show themselves love by taking self-pampering before vacation (35%). According to the survey, respondents keep an eye on the worst dates to travel, too. Nearly a quarter would avoid traveling on Friday the Thirteenth (23%). Generally, Sagittariuses appeared to be most superstitious about traveling on this day (29%) while other signs are more concerned about other travel superstitions, such as Tauruses avoiding meteor showers (18%) and Leos looking out for full moons (11%). Looking at where they’re going, the most popular kinds of vacation spots among the signs are family-friendly destinations (36%) and tropical getaways (28%). However, Geminis (29%) and Capricorns (28%) are the only ones to prefer amusement parks over beachy destinations. On the first night getting there, more respondents would rather have a restful night in (45%) than an entertaining night out (40%), except for Scorpios who would prefer to be out on the town (52%). When it comes to planning versus going with the flow, the signs are split: Geminis (44%), Leos (48%), Virgos (44%), Sagittariuses (41%) and Pisces (42%) plan things out. On the flip side, Aries (40%), Tauruses (43%), Cancers (47%), Libras (46%), Scorpios (42%) and Aquarians (43%) go with the flow. Capricorns are the only sign whose respondents were evenly split on their preference. While the top vacation activity among respondents is sightseeing, water signs unsurprisingly have a slight affinity for the beach (37%). “While each zodiac sign may have a different preference on how they spend their vacation and what makes it a relaxing experience, most zodiac signs can agree that vacations are one of the best ways to relax and unwind,” said Dana Studebaker, vice president of marketing, consumer brands at Apple Leisure Group. “As travelers look to plan their vacations, finding inspiration from their astrological chart can be a new and exciting way for them to discover what type of vacation they’ll enjoy most.” Survey methodology: This random double-opt-in survey of 2,000 Americans who travel with at least 100 per zodiac sign was commissioned by CheapCaribbean between May 26 and May 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Do you ever find yourself reminiscing over favorite childhood toys or memories? A new survey has revealed four in five Americans look up their childhood favorites for the nostalgia. The poll of 2,000 American Gen Zers and millennials found that, if given the opportunity, 67% would try to buy a replica of something from their childhood and 76% feel a sense of nostalgia in the process. This comes as two in three (65%) adults realize they can now buy things for themselves that their parents would never let them have or couldn’t buy for them as a kid. Of those who have made this realization, 54% either “often” or “always” buy the things they could never have as children, including video games (51%), clothes (51%) and snack foods (50%). Four in 10 (41%) will even splurge on expensive toys. Commissioned by MGA’s Miniverse and conducted by OnePoll, the study found 59% of people consider themselves “kidults” — adults who hold onto their childhood spirit via consumer products like video games, toys, books, movies, fashion and so on. These self-identified “kidults” believe they’ve earned the title by embracing feelings of nostalgia: frequently rewatching movies and shows from their childhood (59%), watching cartoons (54%) or by remembering specific products from their childhood (49%). This power of nostalgia goes so far, 38% even have toys and collectibles on display in their home or at work and 68% have made or strengthened a relationship because of the toys or collectibles they display. Eighty-four percent of these toy collectors have held onto toys from their childhood, for an average of 16 years. Among them, the most popular types of toys to hold onto included collectibles (63%), stuffed animals (61%), dolls (40%) and doll accessories (40%). But there is an interest in new innovations, too. As adults today, 85% said they’ve purchased either childhood toys or exact replicas of their childhood toys. When asked what motivates them to embrace being a “kidult”, respondents said they felt a sense of nostalgia (63%), entertainment (62%) and youthfulness (50%). “Embracing nostalgia is a big part of being a ‘kidult,’” said Isaac Larian at MGA Entertainment. “That feeling gives us the ability to hold onto the imagination and creativity we often associate with childhood. In many ways, holding onto toys and collectibles from our past is both liberating and entertaining, and miniature versions of them makes this experience more accessible.” Results also found that when Americans have some extra money available to them, 54% will splurge on toys and collectibles. They’re also more likely to spend on clothing (56%), hobby interests (43%) or video games (42%). In any given month, the average toy collector is willing to spend $158 on toys and collectibles. One-fourth (28%) also named miniaturized foods/household items as the top type of toy they purchase today for themselves. In fact, forty-six percent said they have a preference for small or miniature items in general, compared to full size. When asked why they prefer miniature things versus larger items, 56% mentioned miniatures being cuter, 48% said they are easier to take with them, and 46% said they are entertaining. Seventy percent also said they would gift an adult friend with a toy or collectible. “Holding on to old toys or buying new ones that remind you of the ones you had as a kid is something to be celebrated,” continued Isaac Larian. “We encourage people to have mini toys on display as a constant reminder of being a kid at heart. It’s a perfect way to create unique connections with friends and show off our personal interests and personalities.” TOP 10 SIGNS YOU’RE A “KIDULT” -Frequently rewatch childhood movies and shows - 59% -Watching cartoons - 54% -Remembering specific childhood products - 49% -Quoting childhood movies and shows - 48% -Browsing the internet for childhood products - 45% -Wearing clothes with nostalgic styles or references - 43% -Owning a large collection of beloved video games - 40% -Displaying beloved toys and collectibles at home or at work - 38% -Rather having a game night in with friends than go out to a bar - 37% -Buying kids the same toys from your own childhood and playing together - 35% Survey methodology: This random double-opt-in survey of 2,000 Gen Z and millennial Americans was commissioned by MGA’s Miniverse between May 31 and June 2, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Three out of four Americans (75%) think they’re great helpers, but only two of four (55%) say they’re good at asking for help themselves – particularly when it comes to their financial awareness. That’s according to a recent survey of 2,000 respondents, which found that in general, 30% prefer to solve problems on their own, while only 22% prefer to ask for help. If struggling financially, 36% would have a harder time asking for help if they were struggling financially, including more women than men (30% vs 24%).

Please, just make it stop — a new survey has revealed just how sick and tired Americans are of scam calls and scummy white-collar criminals. A poll of 2,000 adults revealed the most common types of fraud seen by Americans are through scam emails (48%), phone calls (47%) and texts (44%). Nearly half (49%) said they felt there has been a rise in fraudulent activity in the past 12 months. Fifteen percent admit they would likely ignore messages they thought were fraudulent and wouldn’t bother reporting them to the police and 64% said they wouldn't know how to report it or who to give the information to, if they were a victim.

Three in 10 Americans have “menu anxiety” when ordering food from a restaurant, according to new research. The survey of 2,000 adults found younger generations were far more likely to have anxiety while ordering — 41% of Gen Z and millennials (aged 18–43), compared with only 15% of Gen X and baby boomers (aged 44–77). Younger generations were also more likely to let others order first so they could see what they were getting (47% vs. 30%). Checking out the menu online in advance is another thing younger Americans make a habit of, with a quarter (24%) of those aged 18–43 “always” doing this, compared to 15% of those aged 44–77. Conducted by OnePoll and commissioned by Avocado Green Mattress, the survey looked beyond “menu anxiety,” and it also asked respondents which factors were most important to them when ordering food. Taste was understandably the most important factor (71%), followed by cost (57%). The time needed for the food to be prepared (22%), how messy the meal would be (16%) and the foods’ environmental impact (15%) rounded out the top five factors. A fifth of Gen Z and millennials selected “environmental impact,” compared to only 7% of Gen X and baby boomers. Younger generations were also more aware of what that environmental impact is. When ordering from a restaurant, 62% said they’re “very” or “somewhat” aware of the environmental impact of their meal, compared with 42% of Gen X and baby boomer respondents. “Our individual choices matter,” said Jessica Hann, Avocado Green’s Senior Vice President of Brand Marketing and Sustainability. “From how we eat to how we sleep, our collective decisions are inextricably linked to the health of our communities.” The survey also asked respondents how seeing words like “vegan” and “vegetarian” on a restaurant’s menu affected what they might order — and results found that younger generations would be more likely to order those options. For example, if “vegan” is used as a label on the menu, 39% of younger generations would be more likely to order the food, compared with 15% of older generations. Similar stats were revealed if food were labeled as “vegetarian”; 34% of Gen Z and millennials would be more likely to order the item, compared to 17% of Gen X and baby boomers. The survey also revealed that, overall, 77% of younger generations would like restaurants to be clearer about the environmental impact of different foods — versus 58% of older respondents. “Understanding our environmental impacts shouldn’t just be a younger generation thing,” said Hann. “We should all be pro clean air, pro clean water and pro healthy climate. We’re all responsible for the planet we leave behind for our kids and grandkids.” Survey methodology: This random double-opt-in survey of 2,000 Americans (who have ever ordered food) was commissioned by Avocado Green Mattress between June 2 and June 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Is stress ruling your life? Nearly half of Americans believe they’ll never feel stress-free ever again. A new poll of 2,000 Americans aged 30 and above revealed 57% of people feel stress more frequently now than they did five years ago and 47% live an unhealthier life because of the stress they experience. Four in 10 (43%) admitted to dealing with their stress in unhealthy ways, including sitting inactively and thinking about what stresses them out (37%) or turning to food for comfort (30%). Half said stress has an effect on their social life and another 44% said it has an effect on their work life. Commissioned by Nutrisystem and conducted by OnePoll, the study found most are often stressed by their general health (36%), the amount of money they make (36%) or their job (34%). One in four (26%) are worried about their weight, specifically. They also shared how stress affects their day-to-day life: losing sleep (46%), not being able to concentrate (37%), their blood pressure increasing (30%) and their weight increasing (24%). Four in 10 (43%) have gained weight because of stress, gaining an average of 17 pounds. A third (34%) said when they get stressed, they tend to spiral — the act of something bad causing them to do something that perpetuates that bad thing to keep happening. On average, people said they experience feelings of stress three days per week and if overstressed, 61% try to take a break away from their obligations to destress — taking three days to do so. Thirteen percent claimed they can never fully destress. The survey also found 52% of people have had health issues caused by experiencing stress. Those respondents shared instances of included physical pain (58%), mental health impacts (51%) and weight gain (40%). “A little bit of stress in our lives is oftentimes unavoidable, but constant stress that doesn’t let up can take a toll on both our mental and physical health,” said Courtney McCormick, registered dietitian at Nutrisystem. “From a physical standpoint, emotional or ‘stress’ eating can cause unwanted weight gain as we turn to food for comfort without thinking about just how much we’re consuming.” Despite the health implications of stress, 30% said they don’t talk to their doctor about their stress and 3% would never even consider it. Still, 40% have talked to their doctor about their stress and 53% claimed to have experienced growth after going through stressful situations. Of them, stress has encouraged them to learn to manage their emotions better (65%), know what can trigger stress for themselves (42%), eat better (35%), take medications (28%) or see a therapist (20%). “Stress may always be part of our life, but it doesn’t have to define our life,” adds McCormick. “Recognizing what causes stress and working to overcome it is the first step toward leading a healthier lifestyle. Things like spending time in nature, going for a run or taking a walk can all have a positive impact on lessening stress and help us get back to feeling our best selves.” TOP 7 STRESSORS -General health - 36% -The amount of money made - 36% -Job worries - 34% -Family/kids - 31% -Events coming up in the near future - 29% -Weight - 26% -Romantic relationships - 17% TOP 5 WAYS STRESS AFFECTS OUR LIVES -Loss of sleep - 46% -Inability to concentrate - 37% -Blood pressure increase - 30% -Weight increase - 24 % -Heart rate increase - 23% Survey methodology: This random double-opt-in survey of 2,000 Americans aged 30 and above was commissioned by Nutrisystem between May 3 and May 7, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

If your curb lacks appeal, chances are, so do you, new research suggests. A recent survey of 2,000 people who are dating and own/rent a home with an outdoor space revealed seven in 10 (73%) said the exterior of a person’s home influences their level of attraction to them. And 86% equate being able to take care of an outdoor space with a potential partner’s caring ability. What gives homes curb appeal? A neatly trimmed yard (67%) can do the trick, as well as trimmed hedges (65%) and clean walkways/driveways (64%). Nearly nine in 10 (87%) would even attempt a DIY project together on the first date, and 64% believe the success of such a project can indicate whether the relationship lasts. Conducted by OnePoll on behalf of STIHL Inc., results also found being handy with a power tool (49%) and the ability to fix things around the house (48%) are far greater attractions than owning an expensive car (21%). However, half of respondents would break up with someone who gave up on a DIY project easily. This summer, nine in 10 also plan to set aside some time for DIY, with an average of three projects in the pipeline. Some will tackle first-time outdoor projects, including laying out a walkway or path (23%), building a planter box (23%) or constructing a fire pit (22%). On average, people plan to spend nearly $1,200 on their outdoor DIY creations. “My top tip to start boosting your curb appeal is to maintain a clean-cut lawn, free of debris,” said licensed landscape contractor and STIHL spokesperson Sara Bendrick. “Clearing the overgrowth and leaves from your yard and flower beds with lightweight battery-powered tools instantly adds a manicured look to your yard.” Outdoor DIY activities can be a great way to bond. The top ones to do with a romantic partner? Planting a garden (68%) or creating an outdoor seating area (52%). Those looking to step up their dating game this summer may also want to pick up a power tool — according to the poll, knowing how to use one is an attractive quality, particularly a power drill (63%) or lawn mower (53%). “Summer is the perfect season to start a project together outside,” added Bendrick. “Whether you’re landscaping or refreshing your outdoor living space, try battery-powered tools that are in many cases just as powerful as gas with less noise, no emissions and easy to use for any skill level — with no mixing of gas and oil and no starter cords to pull.” WHAT GIVES A HOME CURB APPEAL? ● Neatly trimmed yard - 67% ● Trimmed hedges - 65% ● Clean walkways/driveways - 64% ● Blooming garden - 55% ● Lush lawn - 53% ● Clean siding - 52% ● Porch seating - 50% ● Clear gutters - 49% ● Garden lights - 48% ● A stone walkway - 43% ● A new fence - 41% ● A new mailbox - 31% OUTDOOR DIY ACTIVITIES PEOPLE WOULD DO WITH A ROMANTIC PARTNER ● Planting a garden - 68% ● Creating an outdoor seating area - 52% ● Landscaping - 49% ● Making over a front porch - 44% ● Building a fire pit - 43% ● Painting house/deck - 43% ● Trimming trees - 42% ● Laying out a walkway/path - 39% ● Building a planter box - 38% ● Pressure washing house/deck - 38% ● Building a treehouse - 37% ● Building an outdoor kitchen - 33% Survey methodology: This random double-opt-in survey of 2,000 Americans who are dating and own/rent a home with an outdoor space was commissioned by STIHL Inc. between May 8 and May 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A new survey reveals the weirdest pregnancy cravings that mothers experience, such as “pickles and cheese,” “sardines and ketchup,” “peanut butter and marshmallow sandwiches but with five bread layers.” Out of 2,000 women who’ve given birth within the last six years, nine out of ten (89%) have experienced at least one type of food craving during a pregnancy. Most popular on the list: seasonal foods, such as pumpkin pie, that happen to be out-of-season at the time the cravings happen (47%). Another 42% wanted an unusual combination of food, and one in three (35%) wanted a specific food that they could only get at one place. Conducted by OnePoll on behalf of Vitamin Angels, a public health nonprofit organization working to improve maternal and child nutrition worldwide, the survey also found that by the end of the first trimester, half of all respondents (50%) had started eating more nutritious foods and taking a prenatal vitamin (68%) to support their baby’s health. Eighty-nine percent of moms changed their health habits to support their pregnancy, with 38% starting in the first trimester. In addition to eating more nutritious foods, they also began performing prenatal exercises (51%), drinking more fluids (38%) and sleeping more each night (36%). And before their pregnancy even began, roughly one in ten women (11%) had already started picking out names, and only one in four (25%) had begun taking prenatal vitamins. “During pregnancy, the daily required intake of several key vitamins and minerals can increase by as much as 50% and often cannot be met through diet alone,” said Colleen Delaney, PhD, RDN, Vitamin Angels Technical Director for U.S. Programs. “It’s recommended to take a prenatal vitamin as early as 3 months prior to conception in order to ensure optimal maternal health and pregnancy outcomes.” In addition to sharing how their health habits changed during pregnancy, respondents also shared how they bonded with their baby during that time. Common ways women connected with their baby during pregnancy included singing to them (56%), talking to them (55%), and reading them a book (49%). When it came to practicing self-care during pregnancy, respondents participated in prenatal exercise (50%), got a prenatal massage (49%), took naps (48%), and ate nutritious foods (46%). “Self-care is such an important component for overall pregnancy health—including prioritizing nutrition,” said Colleen Delaney, PhD, RDN. “Taking a daily prenatal vitamin is a great way to meet the increased nutrient demands of pregnancy and to support healthy outcomes for both mom and baby.” MOST POPULAR KINDS OF PREGNANCY CRAVINGS A seasonal food that was out of season at the time (e.g. Pumpkin pie) - 47% An unusual combination of foods (e.g. peanut butter and pickles) - 42% A specific food I could only get at one place - 35% Junk food (e.g. potato chips) - 33% Whole, natural foods (e.g. bananas) - 33% Salty foods - 30% Sweet foods - 30% Food I didn’t normally like eating - 30% Survey methodology: This random double-opt-in survey of 2,000 mothers of kids ages 0-6 was commissioned by Vitamin Angels between May 2 and May 5, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Gen Z prefer watching live sport on the go rather than viewing it at home or in a bar – because it’s more convenient. A poll of 500 sports fans found 80% of those aged 18-26 will typically watch sport from their mobile phone while out and about. Of those Gen Zers who generally consume games on their phone, 54% say it’s more accessible than other devices while a further 38% claim it’s how they access all their content. It also emerged 74% of young adults also get most of their sports content from social media – more than any other generation with 65% of millennials doing this. However, the study commissioned by Vizrt and conducted by OnePoll also found the love of live sport seems to be dying out among the younger generations, with just 58% of Gen Zs enjoying it. Sitting down to watch a full game live could become a rare occurrence as the younger generation of viewers demand shortform snappy content, with younger viewers favoring watching highlights (23%) and 17% opting to watch a game after it aired on their own time via catch up. “There’s a drastic shift in how the younger demographic are interacting with, and consuming sports content,” said Pino Barile, head of sport, USA, Vizrt. “To truly keep these fans engaged, broadcasters must adapt their content for the younger generation's viewing habits. “Millennials and Gen Z want shorter, snappier content they can watch on the go, but that is rich with AR graphics, real-time data, and exciting analysis to feel fully immersed in the game.” Watching live sport in bars could soon be a thing of the past with only 1% of Gen Z watching by going to the bar. The report reveals that all generations of fans prefer to watch sport at home alone (43% Gen Z, 32% millennials, 25% Gen X). There is also a downward trend of engagement for football viewership, with only 29% of Gen Z and 30% of millennials listing football as their preferred sport to watch, vs 39% of Gen X. The sports they are opting to watch instead are basketball, athletics and soccer. Virtual elements are hugely important in making the experience more immersive —nearly one-third (29%) of sports fans being more likely to watch a broadcast if graphics and virtual elements are used. The importance of broadcasters and media companies creating captivating content using augmented reality graphics, virtual studios, data, and sports analysis tools and more was shown to be essential to younger viewers (77%). Two-thirds (65%) said they feel more engaged in sports commentary when virtual sets are used. In fact, 85% of all respondents found AR graphics and analysis tools important for a quality viewing experience.

Only one-third of Americans claim to do their part when it comes to recycling, according to new research. A poll of 2,000 Americans revealed that beyond the 34% who take recycling very seriously, others admit they try to recycle when they are able (29%) or don’t recycle as much as they should (9%). The biggest factors that deter people from recycling were found to be concerns about under-regulation and contaminants (20%) and a lack of faith that the materials are actually being recycled (16%). Another 29% are unaware of the recycling initiatives and laws in their city or state, and of those who are aware, nearly one in four (24%) admit they still don’t fully understand them. When asked to outline other reservations, respondents said “I don't know what the initiatives might be” or because “[their] city does not participate in recycling.” On top of that, 51% of respondents are unaware of the initiatives companies and businesses are working on when it comes to PCR plastic. In fact, the survey showed 66% don’t know what “PCR” plastic means. It is evident that there is more education to be had with Americans’ understanding of their role in recycling initiatives, as after learning that PCR plastic produced from post-consumer recycled resin and used to create new packaging to reduce impact on landfill waste, 56% noted purchasing PCR plastic products to be important to them. Conducted by OnePoll on behalf of CG Roxane, results found that almost four in five (79%) respondents admitted they’ve committed a “recycling sin” over the past year. Those included not verifying what materials their products are made from (30%) or placing recyclable items in a trash bag before putting them in a bin (27%). But when it came to ranking recycling sins, offenses included throwing trash into a recycling bin, or vice versa (51%), not verifying what materials one’s items are made from (18%) and placing recycling items in a trash bag before putting them in the bin (27%). If respondents were to witness a stranger throwing plastic into a trash can, most would silently judge them (30%), while 27% said they wouldn’t mind at all. Though only 17% are likely to call out a stranger for their throwing away recyclable items or littering, 57% are likely to call out a family member or friend for similar behavior. “The results showed that 32% of Americans are unable to correctly identify the universal recycling symbol signifying a product can be recycled, choosing one of the incorrect symbols shown within the survey instead. Further, when asked what the numbers inside the symbol mean, only 35% knew they serve to identify the type of plastic from which materials are made,” said Charles Calvat, CG Roxane Director of Corporate Social Responsibility. “This highlights the knowledge gap between consumers who are looking to do their part and businesses who are already stepping up to the plate.” The data also shows that Americans are making an effort with environmentally friendly initiatives. Almost one-third of respondents (32%) consider themselves “proud” of their recycling efforts. But another 11% feel their efforts are insignificant. Despite their efforts, many still struggle with understanding how to recycle electronics (58%), household cleaning products (36%) and food containers (22%). And on average, respondents lost or disposed of about five different types of reusable bags, water bottles or straws in the past year. “Not only is it important to understand the recycling laws and initiatives in your community, but it is also important to take other environmentally friendly actions,” said Calvat. “Purchasing reusable items can mitigate landfill waste impact, but when those items are lost or improperly discarded whether done so carelessly or because they cannot be picked up as part of local recycling pickup, the environmental impact can be worse than that of single-use recyclable plastics.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by CG Roxane between May 8 and May 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Only one in four Americans thinks their credit score is an accurate reflection of their financial status, new research suggests. That’s according to a recent survey with a panel of 2,000 respondents, 80% of whom (1612) identified as current homeowners. Of those polled, just 28% strongly agree that their credit score accurately represents their financial situation. About one in nine respondents (12%) feel their credit score is lower than it should be, and another 50% actually feel their credit score is higher than it should be, including slightly more homeowners (51%) than non-homeowners (46%). Moreover, one in ten Americans have no idea what their credit score is, and one in five wouldn’t know how to check it. Conducted by OnePoll on behalf of FormFree, the survey also revealed that only half of Americans believe their credit score should count towards whether or not they qualify for a home loan. While 49% said that their credit score should be considered, another 53% would prefer that their ability to pay their bills on time should also be factored in. With all that in mind, it’s not surprising that only 50% of non-homeowners are confident that they’ll one day be able to afford a house. Respondents believed that a credit score between 670 and 769 would be needed to secure a mortgage – leaving out the 20% who put their current score at somewhere under 669. When prompted to describe their general perception of credit scores, four out of five (81%) chose not to categorize them as “necessary.” Forty percent even cited “insufficient credit scores” as one of the biggest barriers to homeownership for the average American, just under “difficulty qualifying for a mortgage loan” (42%) and “insufficient savings for a down payment” (43%). "It is astonishingly rare for credit bureaus to receive comprehensive reports on consumers' payment history from landlords or utility companies. At a time when the average monthly rent is higher than the average mortgage payment in many U.S. cities, only 24% of renters are getting credit for managing their housing expenses,” said FormFree CEO Brent Chandler. “This lack of data fails to provide a fair assessment of individuals' financial management skills and undermines the accuracy of credit evaluations when used without deeper cash-flow analytics." Overall, the average respondent makes between three and four (3.78) financial transactions in a day on essentials like gas, laundry or groceries. Two-thirds (69%) of respondents admitted that they don’t feel they can leave the house without spending money in some way, new research suggests. "Mortgage lenders have a tremendous opportunity to improve their assessment of loan applicants' ability to pay by considering consumers’ overall cash flow instead of solely relying on traditional credit scoring models,” Chandler added. “Only 28% of consumers view these models as transparent, while a significant 40% express a preference for a more open home financing process where lenders compete to offer the best terms. It's time to embrace a more holistic approach that benefits both consumers and lenders alike." Top 5 Biggest Barriers to Homeownership 1. High housing prices in the market (49%) 2. Insufficient savings for a down payment (43%) 3. Difficulty qualifying for a mortgage loan (42%) 4. Insufficient credit score (39%) 5. Limited job stability or income (34%) Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by FormFree between May 26 and May 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

A quarter (25%) of seniors believe their life advice can go viral on social media, with a whopping 63% using these platforms daily. According to a survey of 2,000 Americans 65 and older, 41% also think their insights are worthy of being written into a book. Their pearls of wisdom may come from their youth. Some top tips from their younger years include, “be a good person even when it’s difficult,” “don’t spend money beyond your means,” “learn from the mistakes of others,” and “stay true to yourself.” Most seniors (73%) also believe it’s never too late in life to find your true love, with 26% admitting to having tried a dating app. Conducted by OnePoll on behalf of Comfort Keepers for the National Day of Joy, the survey also found the top three things that make seniors happy are family (71%), friends (49%) and good weather (26%). The average age that brought them the most joy in their life? Fifty-seven. To reconnect to their younger years, seniors spend time exercising (45%), listening to music from their youth (44%) and simply smiling (42%). Two-thirds (66%) of older Americans would even be open to wearing fashion trends of yesteryear, such as bell bottoms (27%). One in five (21%) would most love to wear the style of the 1970s, which more than a quarter (26%) also cited as the best decade for entertainment. And seniors are still grooving to their favorite rock artists, with The Beatles (47%), The Beach Boys (45%) and The Rolling Stones (38%) as their top picks. Another thing seniors want to see re-popularized? Food trends from their youth, with 40% yearning for carrot cake to go viral. But older respondents are also keeping up with the times by watching current TV shows or series (69%), trying new activities (27%), listening to new music (26%) and following food trends (26%). “Many things can change as we get older, but finding joy in both familiar and new activities in life remains a wonderful constant,” said Sherri Snelling, corporate gerontologist, author and spokesperson for Comfort Keepers. “We can all take a page from the older generation by reflecting on what already brings us joy while remaining open to trying something new.” The past decade has been an opportunity for seniors to learn new things, from “how to access webinars and Zoom sessions” and “crocheting” to “pickleball,” “tap dancing,” and “caring for rescue/rehomed parrots.” However, 86% would go back in time if they could. Most would do so to make better decisions (57%), spend more time with loved ones (46%) and relive all their happiest moments (31%). “When we focus on activities that bring energy, effort and enjoyment, it has both immediate and future rewards to improve our well-being. Bringing joy into your life is one of the best things you can do to live happier, healthier and longer,” Snelling added. WHAT BRINGS SENIORS THE MOST JOY? ● Family - 71% ● Friends - 49% ● Good weather - 26% ● An enjoyable book - 23% ● Travel/new experiences - 23% ● A good TV show/movie - 20% ● Hobbies - 17% ● Physical activities - 10% ● Community - 7% ● Social media - 5% FASHION TRENDS SENIORS WOULD LOVE TO WEAR AGAIN ● Bell bottoms - 27% ● Tie-dye - 21% ● High-waisted jeans - 16% ● Worn-out jeans - 16% ● Jumpsuit - 15% ● Gingham - 11% ● Pantsuit - 11% ● Baggy pants - 11% ● Stirrup pants - 10% ● Platform shoes - 10% Survey methodology: This random double-opt-in survey of 2,000 Americans ages 65 and older was commissioned by Comfort Keepers between May 8 and May 11, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Check in on your friends if they’ve been binging ‘Grey’s Anatomy’ — a new study revealed 40% feel emotional after watching the long-running medical drama. A poll of 2,000 US adults with streaming subscriptions found 51% claimed what they watch has the power to change their mood for the rest of the day and 49% can’t watch movies or shows that deal with heavy or stressful topics unless they’re “in the right mood.” Alongside “Grey’s Anatomy,” many listed their other favorites to watch for different moods: “Modern Family” makes them feel happy (65%), “Friends” makes them feel nostalgic (38%) and “Breaking Bad” makes them feel stressed (31%).

Americans are currently retiring earlier than they’d expected — but four out of five still struggle with the retirement process, new research suggests. A recent survey of 2,000 retired Americans found that they’d initially expected to retire at 63.2 years old, on average, but instead did so at 61.5 years old, beating the median point by almost two years. One in three (32%) even claimed that they “would have retired even earlier if they’d had the chance.” However, 81% admitted to having difficulties while retiring, most commonly in accepting changes to their health as they age (51%) and letting go of their previous employment (22%). Conducted by OnePoll on behalf of ClearMatch Medicare, the survey found that almost nine in 10 (87%) haven’t returned to the workforce now that they’ve left it. Although 78% reportedly found fulfillment in their career, only 25% said they actively missed working, with 47% admitting they didn’t miss it at all. Of those who did return to the workforce, 40% did so to occupy their time, while many did so for other reasons not outlined in the survey, often to help family members, friends or a former employer. “My company begged me to do consulting for them,” one respondent recounted in an open-ended response, while another said that their former boss “called me back twice.” Only one in four (26%) returned to work because the cost of living had increased. Despite this, 44% of those polled admitted that the amount of money they saved up for retirement wasn’t enough — and 15% didn’t save for retirement at all. Overall, respondents believed they’d need to save an average of $440,000 for retirement — although men cited much higher ranges than women ($468,843.7 vs. $420,853.8). "The true cost of healthcare is often severely underestimated," emphasized Ben Pajak, CEO of ClearMatch Medicare, a part of HealthPlanOne. "It's a common misconception to believe that Medicare will cover all your healthcare expenses. When planning for your retirement, healthcare should be prioritized as one of your top concerns." Although healthcare made up $228 of the average $3,020 a month that respondents spent, a large chunk of it (39%) came from insurance costs rather than medication (23%) or doctor’s visits (15%). When asked to share their thoughts on the most common myths about retirement, 57% cited the belief that Social Security covers retirement, while almost half (51%) brought up the idea that all healthcare costs are covered under Medicare. Currently, 88% are enrolled in Medicare, and 81% did so upon turning 65 rather than keep their employer’s healthcare offering. Of these respondents, 55% worked with a Medicare agent over the phone or online to understand the enrollment process. “It’s important to consult with a licensed Medicare agent, so they can help you understand your current and future healthcare needs,” said Jennifer Girdler, vice president of sales at ClearMatch Medicare. “You need to consider factors like doctor visits, seeing specialists and the possibility of emergency visits or unexpected hospital stays. A Medicare agent will weigh the different plan options and help you select the plan that can help keep your medical costs down so you can enjoy retirement.” Most commonly believed retirement myths: 1. Social Security covers retirement - 57% 2. All healthcare costs are covered under Medicare - 51% 3. You’ll have more free time than you know what to do with - 25% 4. People spend less money when retired - 21% 5. A 401(k) or similar savings plan is enough for retirement - 17% 6. People pay less taxes when retired - 16% 7. You can’t save for retirement when you have other expenses - 12% 8. The retirement process is easy 11% 9. You have to move somewhere new when you retire - 11% 10. You can work for as long as you need to - 9% Survey methodology: This random double-opt-in survey of 2,000 retired Americans was commissioned by ClearMatch Medicare between May 9 and May 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

It’s not the destination that matters most — more than two-thirds of Americans believe snacks can make or break a road trip. A new poll of 2,005 adults revealed that aspects like the snacks (38%), the company (34%) and the stops along the way (30%) are some of the most important parts of a road trip. In fact, if given the choice, the top mode of transportation is the car (38%) as opposed to a plane (35%) or a train (18%). Conducted by OnePoll on behalf of HI-CHEW™, the results showed that seven in 10 (71%) agree that road trips give them a hall pass to eat as many snacks as they’d like. Respondents are grabbing chips (47%), cookies (44%) and candy (42%) in addition to traveling with friends (39%), kids (33%) and pets (30%). Eating on the go is so important that 44% even say it is in poor taste to ban eating in the car while on a road trip. Sixty-one percent of respondents even admit they wouldn’t go on a road trip with someone who doesn’t allow snacking. And though the majority (52%) say each person should bring their own snacks as well as being expected to share, two-thirds (65%) admit there are some treats they would never share with the rest of the car. The snacks respondents are stashing for themselves are chocolatey (49%), fruity (46%) and chewy (42%). “No matter which destination you are headed to next, snacks are a very important element of a road trip,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Whether you are keeping snacks for yourself or sharing them with your road trip company, select a new snack to try along the way. You might find your new favorite treat!” If given the opportunity, the most popular road trip destinations include heading across the country (40%), followed by trips up and down the East (38%) and West Coasts (37%). Others would be eager to take the scenic route and travel through the Appalachian Mountains (34%) or historic Route 66 (33%). Regardless of the route, respondents would ideally like to stop every three hours to refill their snack stash. But what is the golden rule of road-tripping? For many respondents (43%), it’s that everyone uses the bathroom before departure. The other top golden rules of road-tripping were found to be wearing deodorant, but not strong perfume or cologne (39%), the front seat passenger has to assist with directions (38%) and that the driver always gets to choose the music (31%). “Road trips may look different for everyone - from the route, to the music, and even the snacks,” Kawabe added. “But everyone can agree that the excitement along the way and memories created with friends or family make for an unforgettable experience.” TOP SEVEN ROAD TRIP SNACKS ● Chips - 47% ● Chocolate - 47% ● Cookies - 44% ● Nuts/seeds - 43% ● Candy - 42% ● Fresh/processed fruit - 40% ● Granola bars - 38% WHERE DO AMERICANS WANT TO TAKE A ROAD TRIP? ● Across the country - 40% ● Up and down the East Coast - 38% ● Up and down the West Coast - 37% ● Around the Great Lakes - 36% ● Around the deep south - 34% ● Through the Appalachian Mountains - 34% ● Route 66 - 33% ● Through the Midwest - 33% ● I-95 corridor - 28% Survey methodology: This random double-opt-in survey of 2,005 general population Americans was commissioned by HI-CHEW between April 4 and April 12, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American would travel nearly a half hour to eat their favorite food, a new survey revealed. According to a recent survey of 2,000 Americans, Americans crave adventure in their taste buds as nearly half (47%) are tired of cooking the same types of food at home. The average American tries at least six new recipes per month and reimagines their food by adding different seasonings (58%), using different base ingredients (52%) and incorporating more fruits and vegetables (38%). More than half of Americans (53%) consider themselves adventurous eaters and have tried a variety of cuisines, including Vietnamese (42%), African (42%), Korean (38%), Thai (37%), Middle Eastern (37%), and Indian (36%). Conducted by OnePoll on behalf of the American Lamb Board, the survey aimed to uncover what keeps people from branching out their taste buds beyond the basics. The leading reasons for not trying different cuisines were lack of opportunity (40%), unavailability in their area (26%), and fear of not liking it (24%). When it came to actually trying new food, friend and family recommendations were the top reason why people tried a new cuisine (47%), followed by the place being conveniently located/nearby (39%) and traveling to a location (35%). Twenty-seven percent of Americans would be more likely to try a new food while traveling and 16% would be willing to try a new food cooked by their partner. Rather than cooking at home which may be tiring for some, Americans pointed to their favorite places to dine out including casual dining (52%) and family-style restaurants (42%). Interestingly, Americans have access to seven different types of cuisine options within a 10-mile radius. Perhaps unsurprisingly, the top cuisine Americans cook at home was found to be American (75%), however, nearly half of those surveyed said they were tired of cooking the same types of food. “Global cuisine is very on-trend right now, and American lamb is an excellent source of protein in the world’s most flavorful and healthy, traditional cuisines, from Middle Eastern to Mediterranean and South American,” said Megan Wortman, executive director of the American Lamb Board. “For those respondents that have never tried lamb, I encourage them to step out of their comfort zone and experiment with different cuts, maybe even start with ground lamb. They might just surprise themselves in how much they love it.” Regardless of their self-proclaimed adventurous eater status, Americans have tried mushrooms (74%), sauerkraut (57%), lamb (56%) and even liver (51%). But of those who haven’t branched into this territory, bison (22%), basmati rice (18%), kimchi (16%), curry (12%) and lamb (12%) topped the list of foods Americans are willing to try. Survey data also showed that 40% of respondents would be interested in eating more lamb if they knew more about nutrition, sustainable lamb production and practices. “Consumers should feel good about purchasing American lamb,” said Wortman. “Our family farmers and ranchers throughout the U.S. are passionate about providing high quality, flavorful lamb in a way that not only sustains our industry and supports our communities, but it also preserves our land and resources for future generations.” TOP 5 REASONS PEOPLE DON’T WANT TO TRY A NEW CUISINE ● I’ve never had the opportunity to try it - 40% ● It is not available in my area - 26% ● I’m afraid I won’t like it - 24% ● I don’t like the flavors/ seasonings - 13% ● I’ve never tried the ingredients - 10% TOP 5 THINGS THAT WOULD INSPIRE PEOPLE TO TRY A NEW CUISINE ● Friend or family member recommendation - 47% ● If it was conveniently located/nearby - 39% ● When I am traveling to that location - 35% ● My partner encouraged me to try it - 27% ● Someone else cooks it for me - 24% AMERICANS’ FAVORITE LAMB DISHES ● Lamb chops - 33% ● Gyro - 27% ● Kabobs - 16% ● Taco - 14% ● Shepherd’s Pie - 14% ● Curry - 11% ● Lamb burger - 10% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by the American Lamb Board between March 10 and March 14, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Preparing to move in with your partner soon? You may want to make room for their favorite stuffed animal. According to new data, fifty-two percent of Americans grew up sleeping with a security blanket or stuffed animal, and 77% reported continuing to do so, even when sharing a bed with their partner. The recent study of 2,000 U.S. adults who live with a partner discovered that, when it comes to being a considerate co-sleeper, some of your current bedtime rituals may need to be re-considered. Conducted by OnePoll for Serta Simmons Bedding, the survey delved into the sleeping and nighttime habits of cohabiting couples and discovered some of their top sleep disruptors including when their partner steals the covers (35%), wakes them up tossing and turning (35%), sleeps with the television on (28%), snores (28%) or sleeps with the lights on (27%). Another non-negotiable for many? Showering before bed. Nearly two-thirds (64%) of those polled claimed to always shower before bed, while 58% said they’d be bothered if their partner didn’t. “Co-sleeping comes with its own set of sleep disruptors. For those looking to achieve higher quality sleep when co-sleeping, it’s important to work with your partner to agree to a sleep routine and environment which could range from regular sleep and wake times to removing unnecessary distractions from the bedroom,” said Laura Brewick, President of Serta, Serta Simmons Bedding. “The right mattress can also help. Individuals who co-sleep should look for sleep products that offer features addressing motion transfer to avoid middle-of-the-night wake ups as well as cooling technology, which becomes more essential when sharing a bed.” Respondents seem to agree. When asked what could contribute to better sleep, a new/better mattress (36%), new/better pillows (34%), or a bigger bed (29%) topped the list. But there is another option co-sleeping couples are considering to get better rest – sleeping apart. Nearly half of those surveyed (49%) are willing to try sleeping in a separate bed, and that may be because the average cohabiting person receives less than four good nights of sleep a week. Survey methodology: This random double-opt-in survey of 2,000 Americans who live with their partner was commissioned by Serta Simmons Bedding between Feb. 16 and Feb. 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).