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Who says snail mail is dead? More than half (54%) of Americans say they still mail their greeting cards versus sending via digital and social platforms, new research suggests. A new survey of 2,000 U.S. adults split evenly by generation uncovered that taking an extra step in personalization of holiday expressions goes a long way. Two in three prefer to receive physical cards as opposed to digital ones, including younger respondents who are millennials (62%) or are part of Gen Z (59%). Conducted by OnePoll on behalf of Shutterfly, the survey also found that generally, people prefer to feature their family photos (30%) in holiday cards, in addition to vacation (17%) and pet pics (13%). And featuring a theme on holiday cards is an absolute must-have for Gen Z (49%), millennials (51%) and Gen X respondents (39%). When it comes to card designs, overall, 55% prefer greetings with a personalized message, rather than generic templates (24%) or anything AI-generated (16%). Millennials are the most likely generation to be upset about receiving the same generic card as someone else (38%), while baby boomers are the ones who would feel least offended (60%). The survey also uncovered that the average millennial also spends 27 minutes choosing a holiday card and 42 minutes picking out the perfect holiday gift. The time spent shopping can add up when feeling stressed to find the perfect gift, and 36% feel a significant amount of pressure shopping for a person in their lives who seemingly has everything. Still, the effort is worth it for more than half of Gen Z and millennials who are equally excited to give than receive a gift. Many put extra effort into holiday gifting, as 36% of respondents are more likely to personalize a gift during the season than any other occasion. However, some gift-givers may need to go back to the drawing board since the average person pretends to like over a third (35%) of gifts. "The holidays can be a stressful time and we know people still want to be thoughtful and gift something that feels one-of-a-kind," says Jessica Lesesky, Vice President of Merchandising at Shutterfly. "For unique personalized gifts, people need options that fit into their budget and busy holiday schedule to allow them to express their care and thoughtfulness to those who make the holidays special." Seventy percent believe that personalization shows a closer connection to the gift-giver, especially since personal presents are reserved: on average, survey-takers said you’ll need to know a person for an average of 1.4 years before personalizing their gifts. Respondents also shared that their partner is most likely to appreciate a personalized present, more so than a child (31%), sibling (26%) or co-worker (12%). When shopping for presents that feel more custom, people tend to personalize items such as greeting cards (43%), jewelry (34%), clothing (32%) and artwork (27%). WHAT ARE POPULAR ITEMS PEOPLE PERSONALIZE AS GIFTS? Pillows Quilts Bakeware Keychains Photographs Jewelry Tote bags Decor Wallet Luggage Books Phone case Survey methodology: This random double-opt-in survey of 2,000 U.S. adults who celebrate a fall/winter holiday split evenly by generation was commissioned by Shutterfly between Sept. 27 and Oct. 3, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Americans are delaying their holiday shopping in order to get more bang for their buck, according to new research. The survey of 2,000 adults found that almost all (97%) people plan to holiday shop, yet nearly half (47%) have yet to start. What’s the hold up? They are playing the long game, keeping an eye out for deals like interest-free promotions and discounts.

Forty-five percent of Americans said having different movie tastes is a relationship dealbreaker. A survey of 5,000 Americans who stream (100 per state) found when it comes to streaming and romance in real life, nearly six in 10 (57%) people polled across all 50 states consider streaming a movie or series and hooking up as an acceptable first date. Beyond that, 37% of Americans stream movies or TV shows the most with their partner, more so than their children (14%) or their parents (14%). The survey also looked at genre preferences and found that more than half (52%) of Nevadans prefer romantic comedies. But as cuffing season approaches and Americans are looking for the perfect flick, both men and women are likely to put on a rom-com (27% and 36%). People’s top series or shows to stream included “Law & Order” (28%) and “Family Guy” (26%), with “The Masked Singer” (24%) and “The Simpsons” (24%) tied for third. Their top three movie franchises? “John Wick” (31%), “Avengers/Marvel Cinematic Universe” (26%) and “The Super Mario Bros. Movie” (24%). Conducted by OnePoll on behalf of Tubi, the survey also found the average person reportedly streams a whopping 1,112 hours of content a year. It’s about 21 hours a week, which equates to a part time job. Wyoming was the most likely state to stream more than 50 hours per week, with 40% of respondents doing so. And Nevadans surpassed other states in streaming the most TV shows or movies, with 40% currently watching more than 10. If you’re a fan of true crime, though, you may find a friend in Minnesota, where this genre is most popular (53%). Indiana is all about dramas — nearly half (48%) named it their favorite genre to stream. And Idaho's claim to fame may be as the state that has streamed the same movie more than any other, with 36% of respondents reportedly streaming their favorite movie 41 to 50 times this past year. Additionally, the data revealed some unexpected streaming habits people have, such as watching a holiday movie off-season, which nearly two-thirds admitted to doing (65%). The state most likely to stream a holiday movie at other times of the year? Alaska (93%). However, women are more likely than men to turn on seasonal content outside of the holiday season (74% vs 60%). “America’s content consumption habits are as diverse as the states themselves,” said Adam Lewinson, Chief Content Officer at Tubi. “Having a wide selection of titles, from original content to new releases to cult classics, is key to keeping viewers engaged across a wide range of demographics.” Half of respondents plan to stream three to six new movies. People’s No. 1 story source when streaming something new? Anything that’s based on a true story (35%), more so than book adaptations (16%). “As people continue to cut back on subscriptions, including streaming, they can seek out options that let them enjoy their preferred series or movies across multiple devices with minimal ads and no subscription requirement,” the spokesperson added. AMERICANS’ TOP TV SHOWS/SERIES “Law & Order” - 28% “Family Guy” - 26% “The Masked Singer” - 24% “The Simpsons” - 24% “Yellowstone” - 19% “Westworld” - 15% “Stranger Things” - 14% “90210” - 12% “Ted Lasso” - 12% “Succession” - 11% AMERICANS’ TOP MOVIES/MOVIE FRANCHISES “John Wick” - 31% “Avengers/Marvel Cinematic Universe” - 26% “The Super Mario Bros. Movie” - 24% “Avatar” - 20% “Batman” - 16% “X-Men” - 15% “Fast & Furious” - 13% “The Texas Chain Saw Massacre” - 13% “Jurassic Park” - 13% “Harry Potter” - 12% – 21.4 hours of streaming per week x 52 weeks = 1,112 hours a year Survey methodology: This random double-opt-in survey of 5,000 Americans who stream (100 per state) was commissioned by Tubi between July 31 and Aug. 15, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Over the years, nearly one-quarter of seniors have selected a health care plan that they weren’t happy with. That’s according to a survey of 2,000 Americans 65+ who have healthcare. Results also found that a similar number (24%) have chosen a plan simply because it was the cheapest option. But today, seniors tend to prioritize plans that cover what they need, regardless of the cost rather than focusing only on the price tag (54% vs 34%). Despite the average respondent having the same healthcare plan for five years, 50% say reading through it gives them a headache. But all those years must have taught them something as 86% of seniors believe they are knowledgeable about their current plan. Though when asked what terms they’d need to research, words like “deductible” (27%), “out-of-pocket limit" (26%) and “co-payment” (26%) ranked at the top of the list. Conducted by OnePoll for ClearMatch Medicare, the survey found that 41% of respondents have no idea how much money they’d need to spend if they had to go to the doctor for an emergency right now. Furthermore, a little more than one-third (34%) are often hit with unexpected costs after receiving medical care. Over the past year, those unexpected costs set seniors back an average of over $550 ($555.60). Twenty percent of seniors even admit that an unplanned medical expense has caused them not to be able to pay bills at least once over the years. When thinking about the amount of unplanned money they’ve forked over, seniors feel frustrated (27%), annoyed (22%) and even worried (21%). “Between unexpected bills and confusing, costly plans, seniors have their work cut out for them. It’s important to not only choose a plan that works financially, but to also helps cut down on unexpected costs,” said Ben Pajak, CEO of ClearMatch Medicare, a part of HealthPlanOne, LLC. “It’s easy to feel overwhelmed by all the options during open enrollment. It would be beneficial to sit down with a trusted licensed agent to review all options and help you choose the one that is right for them.” Though only 11% of respondents are planning to switch their healthcare plan during open enrollment this year, 79% know when it starts. During previous enrollment periods, seniors have spent time researching plans online to ensure they select the right one (35%) and discussed their options with a licensed insurance agent (33%). Almost two in five (39%) admit they’re likely to just “click through” annual enrollment options without truly reading them. This may be because 54% of seniors feel overwhelmed by the number of options offered during enrollment. Currently, one-third (32%) of seniors have more healthcare-related needs than they did last year. “It’s clear that seniors are overwhelmed with their healthcare options and with increasing healthcare needs, it’s important that they are covered in the areas they need most,” said Jennifer Girdler, Vice President of Sales. “The Annual Enrollment Period runs through December 7, which gives seniors plenty of time to review their options and find an insurance plan that will fit their budget and healthcare needs.” Survey methodology: This random double-opt-in survey of 2,000 Americans 65+ who have health care was commissioned by ClearMatch Medicare between Oct. 5 and Oct. 11, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

More than three-quarters of small business owners believe that their company is equipped to handle any upcoming economic instability, according to new research. The survey of 1,000 small business owners revealed that increased interest rates (61%), inflation (59%) and a looming recession (44%) are small business owners’ top economic concerns for the remainder of 2023. Results revealed that record-high inflation has driven small business owners to make tough decisions about their businesses this year (62%). Specifically, small businesses have tapped into different financial resources including savings accounts and loans (61%), adapted prices (50%) and reduced the production of various goods and services (45%). Other small businesses have raised prices (38%) or reduced staff (35%) as a result of inflation. Conducted by OnePoll on behalf of Melio, the survey asked small business owners about inflation and the impact of the rocky economic climate. Though almost half (48%) of respondents have raised their prices by an average of 7% over the last six months, those that increased their prices are still reporting an increase in repeat business (66%), sales (63%) and number of new clients (56%). Interestingly, despite inflation and other economic concerns, 72% of small business owners feel more optimistic now about the financial prospects of their company than they did at the beginning of the year. This might be due in part to some of the changes they have made this year: respondents have increased their advertising and marketing efforts (66%), increased their digital presence (58%) and started selling products online (52%). In fact, more than two-thirds (67%) believe that having an online presence is more important to small businesses than it used to be. “Despite the challenges posed by inflation and interest rates, small business owners seem to adapt to the current economic climate and demonstrate impressive agility and resilience,” said Tomer Barel, Melio’s president and COO. “Small businesses are the foundation of the economy, and it is critical that they have the tools to overcome future challenges.” Small businesses are interested in digitizing or further digitizing all aspects of their businesses, including bookkeeping and payments (53%), inventory management (51%) and customer service (42%). But even beyond the importance of their digital footprint, three-quarters feel that it is more imperative to accept forms of payment beyond cash than it used to be. “Since the pandemic began over three years ago, there’s been a strong demand for tools to help small businesses digitize – and that trend has only continued in 2023,” said Prashant Gandhi, Melio’s CBO. “Small businesses are embracing new technologies that can help them take control over their finances and weather economic uncertainty.” Survey methodology: This random double-opt-in survey of 1,000 small business owners (with a statistically significant amount of African American respondents, Hispanic/Latino respondents and women small business owners) was commissioned by Melio between Sept. 6 and Sept. 13, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Just 59% of parents follow their mom and dad’s advice about parenting, according to new research. A survey of 4,000 American and Canadian parents and grandparents of kids 0-7 found that this is because some parents find their parents’ advice to sometimes be dated (34%) and they also have different ideas about how to raise their child (41%). Seven in 10 admit that today, they have different ideas about raising their child than their parents have (71%). Still, the average parent calls their own parent twice a week for guidance, and one in eight call them most days of the week. Commissioned by Johnson’s® Baby and conducted by OnePoll for National Caregivers Month, the survey found that most parents of young kids shared that their parents’ words are valuable, with 83% saying they’ve learned a lot about raising kids from them. And 73% of parents believe they operate at a happy medium, following their parents’ advice while also raising their children the way they want to. Parents can agree that they have different priorities now than what their parents might have had when raising them, especially when it comes to taking an interest in baby skin care (35%), managing screen time (50%) and knowing how to bathe their child (32%). On the other hand, bath time routines have stayed the same: 54% of parents bathe their child at least once a day, in line with 51% of grandparents who bathed their child just as often. Most grandparents would also agree that parenting priorities have shifted since they raised their child (69%) — so much so, that nearly half of these respondents need some time to get used to these differences (48%). Change can be good, though, as grandparents surveyed said that they wish they had some of the resources available now when they were raising their own children like hybrid work schedules (39%), more after-school activities for their kids (34%) and access to telehealth or other online health resources (34%). Grandparents surveyed admitted they’d manage things for their grandchild differently than how their child does, especially when it comes to screen time (38%) and knowing how to soothe them (26%). This isn’t the only point of contention when it comes to routines; 25% of parents say a baby needs silence to sleep, while just 16% of grandparents agree. Parents of young children are also more likely to believe that newborn babies should stay indoors (18%) compared to just 10% of grandparents. Similarly, 17% of parents bathe their child more than once a day, while only 4% of grandparents recall doing this when their child was that age. “Washing with more than water is an important routine to cleanse babies’ skin effectively,” said Devon Slauenwhite, senior brand manager at Johnson’s Baby. “Water as a cleanser doesn't remove the fat-soluble impurities left behind under diapers and clothes, and if they remain, they can cause the delicate skin barrier* to break down. Repeated use of water only has been shown to cause moisture loss from skin cells, which can leave baby skin irritated or red. A gentle cleanser designed for baby is recommended to leave your baby’s skin clean and feeling healthy.” No matter their differences, many parents appreciate all they’ve learned from their parents and are carrying over routines from their childhood like family dinners (52%), reading their child a story before bed (41%) and certain bath time activities they used to do (32%). Parents also wish their child’s grandparents were more involved in different steps like their education (29%), babysitting (29%) and playtime (29%). While grandparents surveyed recall being most involved in babysitting (54%), playtime (52%) and shopping for their grandchild’s clothing (39%), many want to care for their grandchild more by teaching them (35%) and being able to read them a bedtime story (34%). There may be a place for grandparents at bedtime, as the standard bedtime routine for young kids and consists of reading them a story before bed (50%), tucking them in (44%) and bathing them before bed (42%). Although the average grandparent spends two days a week with their grandchild, 83% of those who don’t see them every day want to visit them more often. Overall, 69% of all respondents agree there’s no one right way to raise kids. Three-quarters of parents agree that although they may disagree with their parents’ advice, they know they have their grandchild’s best interest at heart, and even more grandparents said the same about their child (84%). "It's clear that bed bath and bedtime rituals are critical, as many parents and grandparents have shared the same routines across generations,” Slauenwhite said. “To keep these routines going, they need to be supported and able to trust the products they use. With the launch of the Together We Raise Routine Report, we hope to honor the relationship between parents and grandparents and celebrate the togetherness that goes into raising their children. While parenting styles and rituals may differ, we are unified by the common goal of raising the next generation of healthy and happy babies.” *The skin barrier is the upper layer of the skin that acts as a vital barrier to outside irritants, bacteria, and allergens, helping protect the body from disease. Babies' skin barrier is uniquely different from adults’ and is still developing, so it needs special care. Survey methodology: This random double-opt-in survey of 4,000 parents and grandparents of kids 0-7 from the US and Canada was commissioned by Johnson’s Baby between October 4 and October 11, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Money is an important aspect of life, and the ability to talk about money matters could help individuals grow their personal finance knowledge. However, the hesitancy to discuss personal finance topics continues to plague certain generations. A new survey by Forbes Advisor uncovered differences and similarities across generations (Generation Z, Millennials, Generation X and Baby Boomers) when it comes to talking about money. The data also revealed how confident Americans are in their financial literacy, and identify the group Americans think should be responsible for teaching people about money. We’re Generally Open To Talking About Money No matter who you’re talking to, discussing money can be uncomfortable—but many people are up to the challenge anyway. The survey found that most people are open to talking about money, regardless of their age. When asked to rate their current openness when discussing money-related topics on a scale of zero to five, with five being the most open, there was little variance among generations. Overall, more than one-third of respondents (37%) chose four or five and about 35% chose three, indicating that they were neither open nor opposed to discussing finances. When respondents were asked to select the personal finance topics they are comfortable discussing with others, the survey found that Millennials (55%) were the most comfortable discussing salary and compensation compared to those who are older and younger. But across all generations represented, savings and investments are consistently the most talked about topic. While oversharing about your personal or financial information is never recommended, those who have healthy financial discussions with others are better for it. According to the survey, 68% of Millennials have learned valuable financial insights or information by having open conversations about money or finances, followed by Generation X (63%), Baby Boomers (56%) and Generation Z (55%). But despite conversations about money being productive for most, money is often still taboo, and many people feel apprehensive about opening up. However, over half of all respondents stated that they would be more willing to have financial discussions if someone else initiated them. Millennials (65%) led the way, with Generation X (56%), Generation Z (54%) and Baby Boomers (49%) trailing behind. For those who aren’t willing to discuss their finances with others, even if someone else initiates the conversation, Baby Boomers (57%) and Generation X (45%) cited “money is personal” as their top reason, and 48% of Millennials cited “insecurity about their finances” as theirs. Financial Openness in the Workplace Financial openness in the workplace could contribute to a more transparent work environment, but different generations have varying opinions about whether this would be beneficial or not. Only 23% of Baby Boomers think talking about money at work could improve financial literacy in the workplace, compared to younger generations (55% of Millennials and 42% of Gen Z). And while more than 65% of Millennials (76%), Gen Zers (74%) and Gen Xers (66%) were very or somewhat willing to share their salary or compensation with a co-worker, just 37% of Baby Boomers reported the same. Baby Boomers not only feel uncomfortable sharing their salary information, but they also tend to refrain from asking colleagues about their pay. According to the survey, 36% said they’d be very or somewhat willing to ask a co-worker how much money they make. For comparison, 74% of Millennials said the same. How Honest Are We With Others About Our Salaries? When it comes to discussing salaries, people might be open, but they’re not always truthful. The survey also asked survey respondents if they had ever lied about their salaries to family, friends or co-workers, and although many said they had not, some said they had. While Millennials led the charge as the generation most willing to talk about salary with co-workers, they were also more likely to lie to co-workers (52%) and friends (50%) about their salaries than any other generation. On the other side of the spectrum, Baby Boomers were least likely to bend the truth when disclosing their pay to their friends (25%) and co-workers (28%). Tips for Talking About Money With Others If you’ve been avoiding discussions about your finances but are ready to give it a try, follow these tips to feel more comfortable and better equipped when talking about money. Keep your emotions in check. Money discussions can become heated if you and the other person don’t see eye to eye on certain topics. If you’re struggling to keep your emotions under control, revisit the conversation later for a better chance at productive, objective discussions. Be transparent. If you want transparency from the other person, lead by example. By sharing your financial goals, successes and struggles, you create a safe space for open and honest conversations about money. And if you're seeking guidance from a financial expert, being honest about your finances and goals is even more important. Seek professional advice when necessary. Certain subjects, such as taxes and loans, are complex by nature. If you’re feeling overwhelmed or confused by anything, consider finding a financial advisor to talk to. Financial advisors provide neutral and expert guidance to clarify confusion, answer questions and help you make informed decisions. Be respectful and understanding. Money can be a touchy topic for many. Always approach a conversation with respect, acknowledge the other person's perspective and avoid passing judgment on others' financial choices. If there’s anything the survey revealed, it’s that everyone feels differently about talking about money but that many people are at least somewhat open to it. Try having more conversations about personal finance in your everyday life if you want to learn from others’ experiences. Survey methodology: This online survey of 2,000 U.S. adults evenly split by generation (Gen Z, Millennials, Gen X and Baby Boomers) was commissioned by Forbes and conducted by market research company OnePoll, in accordance with the Market Research Society’s code of conduct. Data was collected from Sept. 6 to Sept. 19, 2023. The margin of error is +/- 2.2 points with 95% confidence. This survey was overseen by the OnePoll research team, which is a member of the MRS and has corporate membership with the American Association for Public Opinion Research (AAPOR).

Two in five seniors claim they’ll “never” move out of their house. A survey of 2,000 Americans aged 65+ found that 49% believe that the idea that people need to move away when they retire is outdated and 41% aren’t planning on leaving their current home any time soon. An astounding 95% of respondents are either already retired or plan to do so, and, of those respondents, only 29% already have or will adjust their living arrangements. One-third of those (33%) downsized their space, while others moved closer to family (28%), to a quieter area (28%) or to a warmer climate (25%). If given the opportunity to relocate anywhere, 29% would head to the Southern U.S. while an almost equal amount (27%) would stay where they’re at. Conducted by OnePoll on behalf of ClearMatch Medicare, results revealed that 75% of seniors would rather live in their own home than move into an assisted living community (11%) or in with family (10%). The top reasons for staying in their home include being able to care for themselves (73%), liking their independence (72%) and their home (64%). Others enjoy being familiar with their neighborhood (46%), like their community (42%) and don’t want to leave family behind (24%). Beyond that, other seniors would miss their friends (25%), local businesses (16%) and even their doctor (15%). "Today's seniors are redefining retirement, and their strong desire to remain in their own homes reflects a shift in what we thought traditional retirement to mean,” reflected Ben Pajak, CEO of ClearMatch Medicare, a part of HealthPlanOne, LLC. “The survey results speak volumes about their determination to age in place, emphasizing the importance of independence, familiarity, and community connections." When retirement time comes around, 59% of seniors would rather start pursuing their passions and hobbies, but 15% said they want to keep working. But that doesn’t mean there aren’t any concerns. Two-thirds of seniors (67%) agree that changes that happen later in life are more difficult to adjust to than changes that come earlier. Concerns about retirement specifically include not having enough income (47%), having too much free time (27%) or even needing to be reliant on others (22%). A similar number (21%) worry about losing their independence, not socializing enough (19%) or being a burden on their family and friends (19%). But to combat those concerns, many seniors have retirement goals in place, including traveling (45%), visiting with family and friends (44%), exercising (39%) and even picking up a new hobby (31%). "Many retirees are eager to embark on a new chapter filled with their passions and interests,” said Vice President of Sales, Jennifer Girdler. “While there are concerns about the challenges that come with later life changes, it's inspiring to see that seniors are proactively addressing these issues by setting retirement goals." Survey methodology: This random double-opt-in survey of 2,000 Americans 65+ was commissioned by ClearMatch Medicare between October 5 and October 11, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The average American hasn’t tried a new restaurant in five months, according to new research. A survey looked at how open 2,000 adults are to trying new things and found that their favorite restaurants aren’t the only thing they stick to. The average person also hasn’t found a new song they liked or watched a new TV show in four months. Conducted by OnePoll on behalf of Funjet Vacations, the survey found that 56% of all respondents identify as “creatures of habit,” sharing that they like what they like, while only 38% prefer to venture out of their comfort zone. Those who stick to their comfort zone said they stay within the realm of knowledge because they know what they like (64%) and they enjoy the comfort that comes with familiarity (60%). While most of these respondents are interested in occasionally stepping out of their comfort zone (78%), nearly one in four have no interest in straying from what they know. On the other hand, those who like trying new things say that doing so satisfies their curiosity (53%) and helps them keep an open mind (52%). "Booking vacations at all-inclusive resorts caters to both of these types of travelers, as guests can choose to stay in their comfort zone or try new things based on the large variety of activities and restaurants offered on property for them to choose from”, says Dana Studebaker, vice president of marketing, consumer brands at Apple Leisure Group. The survey also examined personality differences between both groups and found that those who prefer to try new things are more likely to say they’re “very happy” with life (31%) and enjoy traveling more (74%). “Creatures of habit” are more introverted (52%) and are more likely to have regrets about choices they’ve made in the past (76%). When asked which activities they prefer to stick to, Americans wouldn’t tire of listening to the same music (30%) and visiting the same restaurants (22%). Similarly, they’d rather stick to what they know when considering their shower playlist (66%) or their route to work (74%). However, they can’t say they’d stick to the same thing when it comes to eating the same thing for lunch every day (40%), watching the same TV show/movies (25%) or having the same daily routine (23%). Respondents are especially keen on new experiences when it comes to eating at a restaurant (53%) or choosing a vacation destination (67%). One in eight respondents said their day would be ruined if their plans for the day got canceled, but 26% shared that they would be upset at first, yet excited to find something new. This often works out since 65% have discovered a new favorite experience because their original plans fell through. Being on vacation seems to bring out people’s adventurous side, too, as 59% of all respondents are more likely to try a new activity while on vacation. “Staying within your comfort zone provides security in making the right decisions and guarantees fulfillment as you choose what you already enjoy,” says Nicole Perez, director of sales at Princess Hotels and Resorts (Dom. Rep. & Mex). “When it comes to travel, it’s when we venture beyond our boundaries that we discover the richness of life’s experiences and new possibilities for excitement and self-growth.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Funjet Vacations between September 21 and September 26, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Planning on hosting at home for the holidays? Three in four Americans are feeling stressed about hosting guests this year. The poll of 2,000 US adults revealed, while a majority (59%) stated they enjoy hosting guests at home, many are still running into stressors when hosting: making sure everyone enjoys themselves (32%), what food to serve (30%) and cleaning up in time for their guests’ arrival (28%). Many said they felt like they never have enough seating (18%), space (18%) and food (14%) for guests when they arrive. Thirty-two percent simply almost never feel prepared to have people over. Commissioned by Article and conducted by OnePoll, the study found many have a “wish list” of things that would make hosting less stressful for them: a bigger budget (32%), a larger room (30%), convenient food and drink options (27%) and more chairs and seating (23%). A majority (71%) said they need at least a day to prepare their homes to have people over; on average, they need three days to be ready for guests. Only one in five scramble to clean within hours of their guests’ arrival. Ahead of arrivals, hosts will rush to clean-up/organize (62%), cook meals (61%), plan the menu (41%), prepare drinks (40%) and prepare a background music playlist (24%). The survey found 55% said it’s important to them that their guests have a favorable opinion of their home and a third (31%) admit to worrying so much about their guests being comfortable, they end up forgetting to enjoy themselves. “People enjoy hosting at home and many design their home with guests in mind,” explained Madison Adam, interior design manager at Article. “Finding the right furniture for your space can eliminate entertaining worries as you’ll be more prepared to host on any occasion and guests will feel more comfortable. While seasonal decor can make your home feel festive, outfitting your space with stylish, functional furniture will leave a lasting impression.” The results also found 71% of respondents host guests in their living rooms, with a quarter (28%) also admitting that they feel like they don’t have enough space for guests in their home. Nearly as many (27%) said their guests have to at least occasionally stand, due to not having enough space to sit down. Likewise, 25% have to hold their own cups and plates because there’s no space to put them down. Of course, all this effort comes with some ground rules. Nearly seven in 10 (69%) of people said they have a “number one” rule in their home when guests come over. Many even shared their rules: take off your shoes before you come in, eat at the dining table, if you make a mess, clean it up— and most importantly — make yourself at home and have fun. “Incorporating thoughtful touches throughout your home makes guests feel welcomed,” continued Adam. “Entryways with convenient shoe storage, sideboards, and well-placed side tables and ottomans ensure glasses, platters, and extra guests have a designated spot to perch. Choosing furniture that has an everyday purpose in your home and delights guests when they visit will help make sure everyone has a good time, including the host.” TOP 9 HOSTING STRESSORS Making sure everyone enjoys themselves - 32% What food to serve - 30% Cleaning up in time for their arrival - 28% Having enough room for everyone - 21% Having activities to keep guests entertained - 18% What drinks to serve - 14% Making sure no one damages anything - 14% Seating arrangements - 9% Decorations - 7% Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Article between October 6 and October 10, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Gen Z takes Halloween parties more seriously than millennials, according to new research. A survey of 1,000 Gen Z and 1,000 millennials who celebrate Halloween revealed that between the scares and the snacks, 42% of Gen Zers take these parties “very seriously”, compared to 34% of millennials. Overall, the top three elements for a great Halloween party include the costumes (63%), the food (61%) and the decorations (50%). When selecting a costume, respondents weigh if it needs to coordinate with group costumes (52%), if others will understand it (51%), and whether or not the food will mess up their makeup or face paint (46%). Two-thirds (67%) of Gen Z are looking for candy, compared to only 43% of millennials. In fact, over half of Gen Zers put a lot of their effort into curating the perfect candy bowl. Almost two-thirds (62%) of all respondents would be disappointed if they attended a Halloween party that didn’t have candy, though Gen Zers are more likely to be “very disappointed” than millennials (30% vs 20%). Conducted by OnePoll on behalf of HI-CHEW, results also revealed that respondents are hoping to snack on fruity (61%), chewy (59%) and chocolatey candy (57%) the most. Respondents are also hoping to snack on themed treats like “bloody” fruit punch (60%) or candy apples (54%). In addition, decorations are especially important to Gen Z, as 61% believe they can make or break the event, compared to only 40% of millennials. Respondents hope to see skeletons (63%), witches (59%), cobwebs and fake spiders (59%), Jack O’Lanterns (57%), and bats (57%) at every turn. Black cats (27%) and candles (25%) are considered outdated decor. Millennials are bored of haunted houses (26%) and cobwebs (22%), and 16% of Gen Z share the same sentiment about witches. However, two in five (38%) Gen Zers reported that no decorations are better left in the past compared to only 15% of millennials. “Candy and snacks are essential when hosting Halloween parties. Attendees have shown that candy and snacks are an important factor,” said Teruhiro Kawabe (Terry), chief representative for the USA & President, CEO of Morinaga America, Inc. “Whether your guests prefer fruity and chewy or bite-size and chocolate, the choice of candy can make or break your gathering.” A little more than two in five (41%) admit that ruining their costume or makeup can cause them to head home early. Two-thirds of respondents believe that they have what it takes to win a costume contest — and another 70% say that it is imperative their costume remains perfect for the duration of the party. In fact, most respondents will go so far as to include touch-ups throughout the event (57%) and even avoid eating messy foods (52%). And in the event that someone else is sporting the same costume, one-quarter of respondents are likely to make a joke about it. But on the other hand, another 22% admit they’d be upset about it, especially if the other person wore the costume better. Millennials are more likely to be embarrassed about wearing the same costume (12% vs 9%). But Gen Z seems to buy into the idea that imitation is a form of flattery and would take it as a compliment (19% vs. 5%). When asked the best costume they’ve ever worn or seen, respondents outlined things like, "a rat with a bucket of cheese,” “an evil mermaid” and even “a gallon of chocolate milk.” “What’s Halloween without the perfect costume?” proposed Kawabe. “When attending a Halloween party, it’s important to consider how the costume will compliment your experience – if you need to eat mess-free snacks, if it is unique, or if you’re going with a group.” Survey methodology: This random double-opt-in survey of 1,000 Gen Z and 1,000 millennials who celebrate Halloween was commissioned by HI-CHEW between September 8 and September 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Could you be the next Kardea Brown? A new survey has revealed two in three Americans have family recipes so good they believe they’re worthy of best-selling cookbooks. A recent poll of 2,000 U.S. adults found that millennials are leading the way as the generation most likely to use family recipes in meals. Three-quarters of Americans swear these passed-down recipes are “excellent” and that they plan to pass them down to future generations. The study showed that family recipes are important to most Americans’ family heritage (77%), but Gen X was found to be the most likely holder of family recipes (77%), followed by baby boomers (76%), millennials (68%) and Gen Z (53%). Overall, 71% of people have a family recipe that was handed down to them either by their parents (54%) or grandparents (40%). And 24% of respondents said they have recipes dating back to their great-grandparents’ generation. Commissioned by Bob Evans and conducted by OnePoll, the study showed that family recipes are more likely to be served at family gatherings (40%), winter holidays (39%), Thanksgiving (34%), Sunday dinners (28%) and family nights in (21%). Overall, 62% are likely to bring out family recipes for holiday gatherings this year and three in four agreed incorporating family recipes into the holidays makes them feel more meaningful. Some respondents recalled their own favorite recipes and why they’re special to them: Swedish meatballs made by first-generation Swedish immigrant grandparents, hand-written recipes for enchiladas and sausage gravy over biscuits that their grandmother taught them to make. Even though we live in a digital-first age, the study unveiled a case to be made for preserving printed recipes. Many still store their family recipes on physical note cards (46%), in a physical recipe book (40%) or purely by memory (25%) compared to digital scans (13%). Unfortunately, 15% admit they have lost or damaged a treasured recipe that has been handed down to them. Recipes tend to bring on a strong sense of connection for people, evoking feelings of joy (48%), love (46%), nostalgia (35%) and satisfaction (24%). More than one in four (27%) have created their own recipes with the intention of starting their own family tradition of passing it down. Of these, 75% have plans to hand their recipes down to their children and 25% to their grandchildren, while 25% plan to share with their spouse. Yet there’s an equal division on whether recipes will be seen as important to future generations as they are now. Interestingly, out of all generations, millennials were especially keen to continue their family’s heritage through cooking (80%), compared to Gen Z (67%), Gen X (75%) and baby boomers (76%).

The “Sunday Scaries” may be a thing of the past. Nearly nine in 10 (88%) people say they greatly enjoy completing things on a Sunday, new research suggests. According to a survey of 2,000 U.S. adults, 64% said waking up early on a Sunday sets their day up for success. When asked to define productivity, responses varied from getting their to-do list sorted (36%) and spending time with their partner or loved ones (29%) to meal prepping (28%), doing errands (28%) and even sleeping (17%). And for two-thirds (66%), getting one thing done in a day is enough to feel productive. Conducted by OnePoll on behalf of Samsung Electronics America, the survey also discovered that staying productive can often come at a cost, with 42% regularly feeling they need to sacrifice time from other activities to maintain momentum. Forty-two percent frequently scramble to finish some last-minute household chores before a big event on TV, such as a sports game or a series premiere. And, nearly six in 10 (57%) respondents have missed a major TV moment to get things done around the house. Those last-minute chores? Washing the dishes (51%), cooking a meal (48%) and taking out the trash (40%). Nearly half (48%) of people regularly resort to using commercial breaks to get things done. To make the most of their time, some respondents turn to multitasking, with more than half sharing that they regularly look at a TV screen while multitasking (52%). People look at an average of two screens while doing other things, and feel most productive with two screens in front of them. But 47% report feeling stressed when using multiple screens. While multitasking, people typically use their TV to stream a series or movie (48%), listen to music (40%) or watch sports (36%). But sometimes, people have other things on their minds. While 56% think about the content they’re watching, 36% are concerned about how many household chores still need to be completed. “It’s no surprise that people want to make the most of their weekends, but find it hard to stay on top of their chores while also enjoying some much-needed R&R,” said James Fishler, Senior Vice President, Home Entertainment & Display Division, Samsung Electronics America. “Connected devices are a great way to work smarter, not harder so you can tackle your weekends more efficiently. For example, you can watch the big game on your smart TV while simultaneously video calling a friend all without missing a touchdown, goal or plot reveal. Plus, you can use your smart TV to control your entire smart home from the comfort of your couch: get alerts when your laundry is finished, start your robotic vacuum, pre-heat your oven and even make sure the fridge is stocked.” WHAT DO PEOPLE POSTPONE TO WATCH TV? Cleaning up - 37% Doing the laundry - 27% Preparing meals - 18% Spending time with my partner/spouse - 10% WHAT DO PEOPLE USE THEIR TV FOR WHEN MULTITASKING? Streaming a series/movie - 48% Listening to music - 40% Watching sports - 36% Scrolling through social media - 26% Doing chores (e.g., scheduling grocery delivery, coordinating plans for the week ahead) - 25% Sending/answering messages - 25% Reading articles/blogs - 17% – Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Samsung Electronics America between Oct. 2 and Oct. 5, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

IT help or therapist? A new survey has found three in five IT workers have to ‘frequently provide emotional support’ to users when they encounter a cybersecurity issue. The poll of 2,000 US employees and IT workers revealed some of the most common accidents and mishaps employees have had with their work computers: spilling coffee or water on it (63%), spilling alcohol on it (63%), dropping it (45%) or falling for a phishing attempt (37%). As a result, 59% of IT workers have to either “always” or “often” calm down users so they can explain what happened.

Americans would rather inherit a pet from a loved one than a car, according to new research. A poll of 2,000 U.S. adults revealed that the top assets respondents would like to inherit one day are a house or property (65%), followed by their four-legged friends (59%) and money (58%). A little more than half (53%) would like to be passed down collectibles or a car. Even so, one-third (32%) of Americans haven’t considered what happens to their assets when they die. Conducted by OnePoll on behalf of Trust & Will, the survey explored how Americans plan for their digital futures. Americans manage their health and health care (58%), finances (52%), estate planning (51%), and even relationships and friendships (52%) digitally. In fact, 64% prefer to manage their finances using digital banking platforms over traditional in-person banking methods (24%). Each year, Americans e-sign, or digitally sign, something an average of five times. Over the past year, those items included health services (56%), offer letters (47%), sales contracts (43%) along with estate planning documents, including wills and testaments (43%). Digging deeper into future planning, a similar number of respondents both have a will (45%) or are included in someone else’s estate plan (46%). Half (51%) expect to inherit something from a loved one when they pass, and results revealed that respondents prefer valuable heirlooms to sentimental ones (44% vs 27%). Two in five respondents admit that they’d be jealous of family members who inherited more than they did. And it seems that the old saying “you can’t take it with you,”might have lost some appeal; respondents would rather save their money for future generations than spend it all when they’re alive (47% vs 30%). When asked the most sentimental thing they’d either want or have inherited from a loved one, responses varied from “My dad’s ring,” to “my mother’s watch,” or “a coin from my father that was very important and personal to him.” For others, it goes much deeper. “Photographs of my family and the special moments I can go look at to remind of a simpler time and the moments of good memories.” “In today’s tech-focused world, it’s important to transform the traditional, often complex, estate planning journey into a user-friendly, completely customized digital experience. It’s compelling to see that 64% of Americans now prefer managing their finances on digital platforms,” said Cody Barbo, Founder and CEO of Trust & Will. “The significance of planning for the future and ensuring that your loved ones are cared for should not be mired in complexity. We are working to erase barriers that prohibit families from creating a legacy, and are actively supporting legislation that allows people to create and sign their estate plans end-to-end digitally.” More than half of respondents (59%) correctly identified the difference between a will and a trust. But when it comes to actually identifying what is included in a will, Americans are less informed. Most know that beneficiaries (65%), instructions for how and when beneficiaries will receive assets (58%), and an executor (53%) are commonly included in a will. But others incorrectly assume that wills include who has the legal right to your assets while you’re living (41%) and even debts (23%), which is not the case. “The results underscore a crucial insight: while a good portion of Americans can distinguish between a will and a trust, there's a tangible knowledge gap regarding the specifics of each,” adds Barbo. “It’s important to note that these documents are not mutually exclusive; utilizing both a will and trust creates a robust, comprehensive estate plan, ensuring all aspects of your estate are handled according to your wishes and efficiently distributed to your heirs.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Trust & Will between September 15 and September 20, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Nearly two-thirds of Americans only go to the doctor when something feels “extremely wrong,” new research suggests. A recent survey of 2,000 respondents found that 64% take a more reactive approach to their health, rather than a proactive one. Men polled were particularly susceptible to this – 79% said they only go to the doctor in “extremely wrong”-feeling cases compared to 59% of women. The survey, conducted by OnePoll on behalf of the Henry Schein Cares Foundation, also found that the average respondent had their last checkup two and a half years ago. Sixty-five percent have not been screened for high blood pressure within the past five years, and 66% have not been screened for high cholesterol. Approximately three-quarters of women have not had a mammogram or pap smear in the past five years, and 70% of men have not had a prostate exam in that time. Overall, only 48% of insured respondents have gone to a physician for a physical exam within the past year. Only 44% of all respondents have dental insurance, and respondents have gone an average of two years since their last routine dental cleaning or check-up. Interestingly, 39% of those polled have seen a dentist within the last year, regardless of their insurance status, compared with only 34% who have seen a doctor for an annual check-up or physical exam. In general, 78% of respondents said they feel comfortable at doctor appointments, but nearly one-third (27%) were more afraid of going to doctor’s appointments now more than they were before the pandemic. Still, some of respondents’ least favorite parts of medical appointments don’t involve the doctor at all, such as sitting in the waiting room (29%) and taking the time to go to the appointment itself (21%). Overall, Gen X and Baby Boomers were the least bothered by medical appointments, while Millennials and Gen Z ranked being touched or examined (22% and 27%), feeling pain (21% and 24%) and overall fear (21% and 22%) as among the top things that they dislike about visiting the doctor. Results also showed that respondents generally trust their doctor's advice — with two-thirds of the overall group surveyed falling somewhere between “completely” and “mostly” trusting their counsel. The survey also revealed that one in ten (10%) of Gen Xers said they “never” trust their doctor’s overall medical advice. The biggest red flags patients look out for are doctors who appear to be disinterested in their well-being (40%). “Despite all of the evidence underscoring the importance of regular preventive health care and screenings, many patients forgo or delay their care as a result of a lack of health literacy around the importance of preventive care or a lack of personal connection with their provider,” said Maureen Knott, President of the Henry Schein Cares Foundation. “Patients are much more likely to follow through with regular preventive healthcare when they are informed and experience a trust-based and compassionate relationship with their clinicians and all other members of their health care team.” Overall, more than half (53%) say it is difficult to access medical care, and one in three (35%) say they would benefit from more information and education about the importance of screenings. Just half (51%) of respondents have a rainy day fund for emergency medical needs totaling an average of more than $2,800 ($2891.15). “This survey illuminates the structural, financial and behavioral challenges that persist as inhibitors to patients accessing preventative care,” said Allison Neale, Vice President of Public Policy for Henry Schein, Inc. and Managing Director of the Henry Schein Cares Foundation. “Yet regular access to integrated, preventive care has been shown to be a key component of improved overall health outcomes for patients, which benefits not only individuals, but also communities and our whole society through better health, increased productivity and economic growth. As it turns out, the old adage that an ounce of prevention is worth a pound of cure really is true.” Survey methodology: This random double-opt-in survey of 2,000 general population Americans was commissioned by Henry Schein Cares Foundation between February 21 and March 2, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Almost half of women believe they’re only just entering their “confidence era.” That’s according to a new survey of 2,000 women over the age of 35 which revealed that with turning 38, the average woman earned a new sense of confidence in who they are as a person. This jump in self-esteem didn’t happen overnight, as nearly one in three (29%) felt least like their true self during their teenage years, downplaying certain aspects of their personality or complying to social norms.

The average employee spends 10 hours and 47 minutes a week drafting emails that few recipients read, according to new research. The survey of 8,000 small business employees (split evenly between Americans and Brits) asked respondents how much time they spend on emails: they draft an average of 112 emails a week, spending just over five and a half minutes on each. But small business employees surveyed believe their emails are only fully read and understood by their recipients a third (36%) of the time.

Four in 10 Americans couldn’t live off their cash savings for longer than four months, according to new research. However, three in four (75%) think their saving habits will improve over the next 12 months. A survey of 2,000 U.S. adults ages 18–58 with a savings account found nine in 10 have tapped into these accounts for emergency reasons since the pandemic began in March 2020. Those emergencies include unexpected debt (16%), rising rent or mortgage payments (16%) and unforeseen medical bills (14%). Commissioned by Laurel Road and conducted by OnePoll, the survey also found that although seven in 10 (71%) are satisfied with their current cash savings, there are factors they think can help them save even more. Those include monthly savings challenges with incentives or prizes (60%), reminders for when their bills are due (52%) and a financial adviser or money mentor (52%). Only 24% think having a higher income will help them save more money. On average, people have added $23,474 to their cash savings accounts over the past year, and plan to add a similar amount in the next 12 months ($24,520). While 42% anticipate withdrawing funds for necessary expenses, 46% will do so to have cash on hand, and 45% will tap into their cash savings account to pay off debt. People are also using these accounts to save for their children’s education (45%), a new car (43%), retirement fund (40%) and a dream vacation (38%). Looking ahead to 2024, people’s financial goals include saving for a down payment on a home or apartment (51%), setting a new budget (44%), starting an emergency fund (42%) and improving their credit score (36%). “Our research shows over two-thirds (67%) are familiar with high-yield savings accounts, but haven’t yet opened one, suggesting there may be knowledge gaps in the benefits this type of account can offer,” Alyssa Schaefer, General Manager and Chief Experience Officer of Laurel Road added. “While 37% said they would use a high-yield savings account for their retirement fund, there are many short-term goals it can help with, as well, from saving up for a family vacation to financing a new car.” When it comes to their financial habits, 46% rely on recommendations from family and social media, while 45% turn to financial advisers. Many are keeping up their pre-pandemic savings habits, with a similar amount continuing to pay themselves first (59%), regularly set money aside for a specific purchase (55%) and invest (52%). “With interest rates currently rising, saving can really benefit your wallet in the long run, especially if you choose a high yield savings account with a high Annual Percentage Yield (APY) over the traditional savings account,” said Alyssa Schaefer, General Manager and Chief Experience Officer of Laurel Road. “It’s important to do your research and find a bank that offers you the option to earn a higher return on your savings. Opening and funding a high yield savings account will allow you to watch your money grow as a result of compound interest, putting you even closer to achieving your financial goals.” WHAT DO PEOPLE THINK WOULD HELP THEM SAVE MORE MONEY? ● Monthly savings challenges with incentives or prizes - 60% ● Reminders for when my bills are due - 52% ● A financial adviser or money mentor - 52% ● Self-budgeting tools or programs - 42% ● Discounts or coupons - 37% ● Having a higher income - 24% PEOPLE’S FINANCIAL GOALS FOR 2024 ● Saving for a down payment on a home or apartment - 51% ● Setting a new budget - 44% ● Starting an emergency fund - 42% ● Improving my credit score - 36% ● Consolidating or refinancing my debt - 33% ● Paying down or paying off my student loans - 31% ● Getting a higher-paying job - 30% ● Automating monthly payments - 24% ● Finding a money mentor or financial adviser - 21% ● Investing in an asset - 20% Survey methodology: This random double-opt-in survey of 2,000 U.S. adults ages 18–58 with a savings account was commissioned by Laurel Road between Sept. 13 and Sept. 21, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

The way to your pet’s heart is not only through toys and treats — half of pet parents say physical touch is their furry friend’s love language. A survey of 2,000 cat and dog owners found that between petting them (83%), giving them hugs (62%) and kisses (55%), respondents are speaking their pet’s love language. The next most popular pet love language is quality time (27%), which includes letting their four-legged friend sleep in their bed (62%) and bringing their pet along when they can (40%). Conducted by OnePoll on behalf of Nulo pet food, the survey also discovered that food still speaks to pets, and that their parents aim to provide them with high-quality meals (53%), prioritize their health and nutrition (47%) and add variety to their diet (32%). Pet parents take showing affection seriously — an astounding 95% of pet owners believe that their pet knows how much they love them. Almost two-thirds (62%) of pet owners believe that they share the same love language with their pet. In return, pet parent respondents are on the receiving end of affection in the form of their pet following them around all day (65%), sleeping next to them in bed (58%), giving kisses (48%) and playing with either them or their toys (47%). Almost half (47%) of pet owners believe that their pet views them as a best friend and 42% agree that they see their pet in the same way. Others love their pet as if they were their own and see them as a child (38%), while 37% of respondents believe that their pet sees them as a parent. In fact, this love runs so deep that seven in 10 (69%) of respondents would sacrifice their own diet to provide better quality food for their pet. Currently, 87% believe that their pet is enthusiastic about their diet, and they’ve been feeding it to them for an average of three years. But if respondents were in their pet’s shoes, about half (48%) believe they'd only be able to survive eating the same meal every day, multiple times a day for a maximum of three months. “With 69% of respondents willing to put their pet’s dietary needs before their own, the data clearly shows just how important a role pets play in their people’s lives,” said Heather Acuff, Ph.D., Nulo's Director of Research & Development. “Not only are pet parents speaking their pet’s love language, they’re going above and beyond to provide optimum care and nutrition to ensure the healthiest and happiest lives for their pets. ” When hunger strikes, it takes less than 10 minutes (9.5) of begging before pet parents give in and feed their pet. When asked why they feed their pet the diet that they do, respondents believe that their pet enjoys it (50%), they know the ingredients are high quality (35%) and it’s within their budget (29%). In evaluating whether or not it’s the right diet, respondents look for regular bowel movements (59%), if they sleep well (50%), how smooth or soft their coat is (50%) and their energy levels throughout the day (49%). “Feeding your pet a high-quality diet is one of the biggest ways you can show them your love and appreciation,” said Acuff. “Pets don’t have the ability to voice their food and nutrition preferences, so it’s up to us as pet parents to do the homework and to ensure that the food we are providing is considerate of their dietary needs, is high quality and offers great taste and variety. There is no doubt that food is one of the most important investments we make in the quality of life for our pets.” Survey methodology: This random double-opt-in survey of 2,000 cat and dog owners was commissioned by Nulo between September 22 and September 26, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Four-eyes-friendly vacation? A new poll has revealed that half of bespectacled Americans missed out on at least one activity from their vacation because they wear glasses or contacts. The survey of 2,000 Americans who wear glasses or contacts and travel found that they missed out on activities while traveling including watersports (24%), physical activities (13%) and going to the pool (13%). A third (36%) said they worry about breaking their glasses or losing their contacts while on vacation and 22% said it has actually happened to them. As a result, 17% will base their travel decisions around the fact that they wear glasses or contact lenses. Commissioned by the Refractive Surgery Council and conducted by OnePoll, the study found one third of travelers who rely on vision correction to see, choose to forego their glasses and contacts entirely while traveling, simply because they’re worried it would compromise their experience. A third said they could probably last less than a day in a foreign country without access to their glasses or contacts. Nearly as many (32%) admitted they would enjoy traveling more if they didn’t need their eyewear. “For people who need to rely on glasses and contact lenses while traveling, they make compromises they may not even be aware of that can diminish the overall experience – from the activities they choose to where they visit,” said William Wiley, M.D. medical director of the Cleveland Eye Clinic and Clear Choice LASIK Center, who also currently serves as president of the American-European Congress of Ophthalmic Surgery. “These travelers’ issues go beyond the extra pairs of glasses, contact lenses, cases and daily supplies they bring in their luggage to really impacting their travel and, potentially, their eye health.” The survey also asked respondents how they navigate their travel plans with eyewear. It found eyeglasses were found to be the “top must-have” for 78% of respondents, followed by portable chargers (51%) and prescription sunglasses (24%). Eyewear being a must-have makes sense, considering how seeing the sights was deemed the favorite activity for 48% of travelers. In fact, 52% of glasses and contact wearers believe vacations “aren’t worth it” if they can’t do some sightseeing. Other popular activities included eating local cuisine (37%), relaxing (33%) and making new memories (29%). Fifty-five percent go without their glasses or contacts if they’re in a pool or the ocean. Only 28% would keep their glasses on and 23% would keep their contacts in. “Travel has been a top priority for many these past few years,” said Wiley. “And while seeing and experiencing new sights is important to invigorating our senses – especially vision – travelers also need to be sure to practice good hygiene and not compromise eye safety because contact lenses aren’t recommended in the pool, the ocean or other types of open water.” Perhaps as a result of these vacation conundrums, 55% believe having vision correction surgery such as LASIK would make their travel experience better and 40% stated the surgery would protect their investment in travel experiences. The average glasses wearer owns two pairs of glasses and will bring both with them while traveling or on vacation. Meanwhile, the average contact wearer will bring three extra pairs with them while traveling. Over half (57%) said they store their glasses and contact lenses in their personal bags whenever they travel — but 36% store them in their carry-on luggage and 12% in their main luggage. TOP 10 “MUST-HAVES” WHEN PACKING -Eyeglasses - 78% -Portable charger - 51% -Prescription sunglasses - 24% -Sunscreen - 21% -Contact lens supplies - 21% -Eyeglass case - 20% -Hand sanitizer - 15% -Water bottle - 14% -Travel-size shampoo/conditioner - 14% -Artificial tears or eye drops - 12% Survey methodology: This random double-opt-in survey of 2,000 Americans who wear glasses or contacts and travel was commissioned by The Refractive Surgery Council between August 25 and August 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Debt is an inescapable part of life for many Americans, affecting not only our financial stability but also our mental health and relationships. Debt stress is real and pervasive, leaving many feeling like they’re drowning in debt and depression. With a staggering 77% of American households dealing with some form of debt and the cost of living continuing to rise, the pressure of managing debt can negatively impact the well-being of Americans. A new survey by Forbes Advisor uncovered the impact debt has on Americans’ mental health and how debt affects our relationships, spending habits and outlook on future financial prospects. How Americans Fall Into Debt Many Americans find themselves tangled in debt, and there are common reasons why this happens. ● 55% of respondents cited economic circumstances as the principal factor driving them into debt. ● 48% of respondents attributed their debt to the pervasive influence of advertising and consumerism. ● 42% identified difficulties in tracking and controlling their spending as a primary reason for their debt burden. Where does most of this debt come from? Three-fourths (75%) of people point to credit cards as the main reason they’re in debt. Personal loans are not far behind, with 68% of respondents citing them as a big source of what they owe. Mortgages cause a lot of financial stress too, with 66% saying mortgage payments contribute significantly to their debt. Over half of the respondents (55%) highlight medical bills as a major reason they owe money. Together, these factors paint a picture of why so many Americans struggle with debt and how difficult it can be to escape. How Debt Impacts Mental Health Dealing with debt isn’t just a financial challenge; it also has significant effects on mental health. According to the survey, 54% of respondents share that they often or always feel stressed by their debt circumstances. Another 32% say they sometimes feel stressed because of their debt. As a result of debt-related stress, 48% of the respondents reported experiencing sleep difficulties, 40% noted an increase in anxiety levels, 38% reported a diminished social life, and 34% indicated they have depression. These responses make it clear that debt doesn’t just affect our wallets—it has a serious impact on our mental well-being, making it even more important to find ways to cope and seek help when needed. How Financial Stress Impacts Relationships Debt doesn’t just stress out individuals—it puts a strain on relationships, too. A significant 60% of people say that their financial stress has led to disagreements in their relationships. Of those experiencing debt-related stress, a whopping 86% believe it's hurting their relationships, with 55% saying it’s resulted in a loss of trust between themselves and their loved ones. The Cycle of Stress and Additional Debt When people are stressed about money, it often leads to even more financial trouble. In fact, 72% of respondents say they’re somewhat or very likely to go further into debt when they're feeling stressed. The survey looked at how debt-related stress affected people's spending, here’s what the data revealed: ● 38% of people said they missed payments and incurred extra charges because their debt stressed them out. ● 23% mentioned that stress made it hard for them to manage their money and pay off their debts as they planned. ● More than half of the people (56%) felt guilty when buying things, and 53% felt overwhelmed when they needed to spend more money. A significant 28% of those surveyed shared that carrying debt triggers impulsive spending. This means that, for some, the pressure and stress of owing money can sometimes lead to seeking temporary relief or comfort through buying. This, in turn, exacerbates the financial strain, creating a cycle in which learning how to deal with debt stress becomes even more challenging. Tips on Effectively Breaking Free From the Debt Cycle While Prioritizing Mental Well-being Breaking free from debt is a journey, but it’s one you can navigate with the right tools. Here are some tips to help you find your way while keeping your mental health in check. Prioritize Your Debt Wisely The survey revealed that most people prefer paying off their oldest debt first. While this seems logical, it doesn’t always make the most financial sense. There are many different types of debt — and some are more damaging than others. Instead of focusing on the oldest or smallest balance, it can be more helpful to pay off the debt with the highest interest rate first. This is known as the debt avalanche method, and it can be especially helpful if you have credit card debt stress. With this method, you can save money on interest and pay off your debt faster. Cut Back on Non-Essentials Consider using a budgeting app to get a closer view of your spending. Are you buying items you don’t really need? Could you save money by dining out less or canceling subscriptions? Finding areas to pull back on your spending can free up money and help you pay down debt faster. Before buying something, ask yourself if it’s a need or a want. This can be especially helpful if your debt anxiety leads to impulse purchases. Thinking through non-essential buys and potentially delaying them can help curb impulsive spending and keep your budget in check. Practice Money Mindfulness “Financial anxiety can be debilitating, and it often presents itself in physical ways like sleep disruptions, changes in eating habits or obsessively checking your bank accounts,” says Jacqueline Howard, head of money wellness at Ally Bank. While money can be stressful, Howard assures readers there are ways to overcome their financial anxiety. “When your brain is stressed, it can be difficult for you to make rational, forward-looking decisions,” says Howard. “It’s important to first acknowledge the increased anxiety, then pause and allow your brain to calm down so that you can better problem-solve." Howard calls this practice "money mindfulness," which involves stopping to observe your thoughts, actions and emotions when you spend money. Howard also promotes conscious spending as a way to reduce financial anxiety. “This practice lets you spend without shame on things you absolutely love and cut back on things that are less important. For example, if you’re a foodie who wants to visit a Michelin-star restaurant once per quarter, but you don’t care about driving a fancy car, budget for the foodie experience and cut back on how much you spend on a car.” Build a Safety Net Saving money while paying off debt might sound tough, but having an emergency fund is important. Start small. Even a little money set aside can stop you from going further into debt when unexpected expenses pop up. Consider opening a separate high-yield savings account specifically for emergency savings. You’ll earn interest on your balance each month, and the money will be out of sight and out of mind. Once you build the habit of saving money, it’ll get easier to leave that money alone and let it grow. Work With the Right Debt Settlement Companies Another tip is to consider working with a debt settlement company. But be careful—while the best debt settlement companies can help you lower your debt, some can make things worse. Do your research. Look for companies with good reviews, and ask lots of questions. Make sure you understand how they work and what they charge. Avoid companies that ask for money upfront or make promises that sound too good to be true. Stay Positive and Seek Support Break your financial goals into smaller, manageable tasks that feel more achievable. Celebrate small victories along the way to keep yourself motivated. Remember, taking care of your mind is as important as taking care of your wallet as you pay off debt. Confronting anxiety about debt head-on and finding coping strategies is crucial. Educate yourself on the connection between debt and mental health. Find stress-relieving activities that work for you, whether that’s exercise, meditation or talking to a counselor. Survey methodology: This online survey of 2,000 U.S. adults with debt was commissioned by Forbes and conducted by market research company OnePoll, in accordance with the Market Research Society’s code of conduct. Data was collected from Sept. 15 to Sept. 18, 2023. The margin of error is +/- 2.2 points with 95% confidence. This survey was overseen by the OnePoll research team, which is a member of the Market Research Society and has a corporate membership with the American Association for Public Opinion Research (AAPOR).

It takes seven months for veterans to feel they’ve adapted to civilian life after active duty, new research suggests. A new survey of 1,000 U.S. military veterans revealed there are an average of three different major challenges on this journey. Finding a job topped the list, with a third (33%) of respondents calling it their biggest hurdle. Other challenges included parting ways with their friends in the military and finding a purposeful career (28% each). Conducted by OnePoll on behalf of Sport Clips Haircuts for its VFW’s “Sport Clips Help A Hero Scholarship” program, the survey also found that six in 10 (60%) veterans already had long-term goals in mind after leaving the military. These goals included finding a purposeful civilian job (56%), homeownership (52%), and getting married and having children (46%). “From serving their country to serving their communities, veterans bring an array of transferable skills to their civilian careers,” said Gordon Logan, founder and chairman of Sport Clips, and Air Force veteran. “While a meaningful job and career were a top goal for many, they may not have always been aware of all the resources available to help support them in their journey. It’s important to ensure the next generation of veterans knows about support programs and other services offered by veterans organizations such as the VFW.” Some also noted milestones they had yet to experience when they left the military, such as pursuing higher education or a college degree (27%). One in five (20%) revealed they had never created a resume at that point in time. While the military taught many transferable skills, such as the ability to perform under pressure (50%), teamwork and collaboration (41%) and problem-solving (39%), it took an average of four months for veterans to find a civilian job. To help boost their self-confidence during the adjustment to civilian life, a third of veterans (33%) took classes or continued their education. Twenty-nine percent also credit their partner or spouse with helping them transition after their service. Additionally, veterans shared their biggest tips in transitioning to civilian life, including taking your time to get adjusted, keeping a daily routine, starting to save your money before leaving the military, and continuing your education. “One in five veterans polled said a lack of funds prevented them from pursuing their educational goals,” Logan added. “Whether they’re a first-time college student or continuing their education, the Help A Hero scholarship program gives service members and veterans can get the assistance they need to further their studies without incurring excessive debt.” VETERANS’ BIGGEST NON-HEALTH-RELATED CHALLENGES IN TRANSITIONING TO CIVILIAN LIFE ● Finding a job - 33% ● Parting ways with my friends in the military - 28% ● Finding a purposeful career - 28% ● Absence of familiar routine/structure - 23% ● Pursuing educational goals - 15% ● Adjusting to providing basic necessities (e.g., food, clothing, housing) - 15% ● Lack of financial support - 14% ● Reconnecting with family - 11% ● Unfamiliarity with post-military programs/resources - 11% ● Finding a new identity - 9% ● Lack of family/community support - 5% Survey methodology: This random double-opt-in survey of 1,000 U.S. military veterans was commissioned by Sport Clips between Sept. 26 and Oct. 2, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Two-thirds of Americans 65 and older admit they wish they’d taken their health more seriously when they were younger, according to new research. A survey of 2,000 U.S. seniors looked at how they meet their fitness and health goals and found that 46% admit they don't have any in place. Even so, 86% of seniors take their health more seriously now than when they were younger. While almost two in five (39%) say they tend to take a proactive approach to their health, only 32% will seek out their doctor as soon as they start to feel unwell. Others tend to wait out the storm and hope to feel better (22%) or try to remedy themselves (42%). Conducted by OnePoll for ClearMatch Medicare, the survey showed that a whopping 81% of seniors polled admit their health could be better, despite the average respondent exercising about five times per week. While 42% exercise most frequently inside their homes, 24% head outside and 15% go to the gym. Most seniors (71%) are getting their steps in and walking to stay in shape. Others lift weights (25%), bike (20%), run (20%) or even do yoga (19%). Half (51%) of seniors do have health or fitness-related goals and, over the past 12 months, have been successful in meeting goals pertaining to exercising more often (43%), drinking more water (34%), taking vitamins (28%) and even getting more sleep (15%). Result also found that while most seniors tend to follow their doctor’s orders (79%), 14% will stray from their advice. The most common advice seniors ignore from their doctors is to exercise frequently (21%), followed by eating nutritious foods (16%). Others ignored being told to attend doctor appointments regularly (13%) or even to take medications regularly (12%). “Many seniors have expressed regrets about not prioritizing their health in their younger years. However, the data unequivocally demonstrates that it's never too late to start.” said Ben Pajak, CEO of ClearMatch Medicare, a part of HealthPlanOne, LLC. “Everyone should consider setting fitness goals to maintain their optimal health, and it's worth noting that the majority of Medicare Advantage plans currently provide fitness benefits to support older Americans in their self-care efforts and active lifestyles. Currently, the average senior visits their doctor about three times a year. In the past, barriers like a fear of what the doctor will tell them (20%) and lack of motivation (18%) have stood in the way of actually attending the visit. But today, almost one-third (30%) believe that they would visit their doctor less frequently now if they had taken better care of their health when they were younger. Despite the availability of fitness benefits through Medicare Advantage plans, it’s surprising that 53% of enrollees acknowledge not utilizing these offerings,” says Vice President of Sales, Jennifer Girdler. “It's important to take advantage of every opportunity and maximize the extra benefits that Medicare Advantage plans provide." Survey methodology: This random double-opt-in survey of 2,000 Americans aged 65+ was commissioned by ClearMatch Medicare between August 31 and September 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

When bugs or pests cross their path, one in 10 Americans enter ‘exterminator mode’ faster than you can say “buzz off”. More specifically, according to a new survey of 2,000 homeowners or renters with a yard or lawn, 15% of respondents will squish a bug regardless of where they see it — inside or outside. That number is higher when looking at indoor squishers — 43% said if bugs or pests are found inside their home, only then would they kill it. A third (32%) will do the same solely to bugs they see outside.