North American Ag Spotlight

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - The Messy Middle of Agricultural Data In this week's North American Ag Spotlight Chrissy Wozniak talks to Camille Grade, the Chief Market Officer at Bushel, shared her invaluable insights into the evolving landscape of agricultural technology and data management. As a key speaker at this year's Women in Agribusiness (WIA) Summit, Camille’s expertise and experience are highly anticipated by attendees eager to understand the intricacies of the "messy middle" of the supply chain. Camille's journey with Bushel began over a decade ago when she played a pivotal role in transitioning the company from a digital consulting agency to a leading digital product platform focused on the agriculture industry. Since its launch in 2017, Bushel has rapidly grown, now powering over 3,500 grain and ag retail facilities across the U.S. and Canada, representing more than 50% of grain origination in these countries. This remarkable growth has made Bushel one of the largest technology networks in U.S. agribusiness. During the interview, Camille highlighted the significance of the "messy middle" in the supply chain. While much focus has been on on-farm activities, there is a growing need to invest and innovate in this crucial part of the supply chain. Camille emphasized that efficient data collection, standardization, and organization are vital to maximizing productivity, mitigating risks, and driving profitability across agribusiness value chains. Bushel partners with its agribusiness partners to drive technology adoption among farmers, ensuring that they have the necessary tools and support to integrate new solutions into their operations effectively. Camille's role in shaping Bushel's brand has been instrumental in its success. She shared her approach to creating a brand that resonates with authenticity in the agriculture sector. By using imagery and words that genuinely reflect the values and realities of farming communities, Bushel has built a strong and trustworthy brand that resonates with its audience. A highlight of Bushel's efforts to connect with its customers is the annual Bushel Buddy Seat Conference. Camille explained that the name "Buddy Seat" reflects the conference’s goal of fostering close, collaborative relationships with agribusinesses such as ag retailers, grain elevators, full-service cooperatives, and ag lenders. The conference aims to provide valuable insights, share best practices, and strengthen the sense of community among its participants. Camille Grade’s insights into the future of agricultural data and technology highlight the importance of innovation, collaboration, and authenticity in driving the industry forward. Her contributions to Bushel have not only transformed the company but have also made a significant impact on the broader agribusiness community. As she continues to lead Bushel in its mission to empower farmers and agribusinesses with cutting-edge technology, her influence on the industry is sure to grow. Learn more about Bushel at https://bushelpowered.com #farm #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - The Crop with a Million Enemies In this week's North American Ag Spotlight Chrissy Wozniak dives deep into the world of flue-cured tobacco production with a true expert in the field, Dr. J Michael Moore, of the University of Georgia Tobacco Team. J Michael has dedicated his career to developing and implementing educational programs that guide farmers in producing high-quality tobacco. He collaborates closely with county Extension agents, researchers, and various agribusiness groups to deliver research-based recommendations, ensuring that Georgia farmers have the most up-to-date information at their fingertips. He coordinates a team of specialists, providing crucial knowledge on everything from production and harvesting to curing and marketing tobacco. He's the driving force behind the University of Georgia Tobacco Team and the visionary leader of the Georgia-Florida Tobacco Tour, which showcases the latest advancements in tobacco farming. The Southeastern United States has a rich history rooted in agriculture, with tobacco playing a pivotal role in the region's economic and cultural landscape. The industry, particularly flue-cured tobacco, has seen significant advancements through the years, driven by dedicated professionals and innovative research. Flue-cured tobacco, primarily grown in Georgia and Florida, is known for its high quality and distinct curing process. The leaves are harvested and then cured using heat in a controlled environment, which helps develop the tobacco's characteristic flavor and aroma. This type of tobacco is commonly used in cigarette production, making it a crucial crop for the region's farmers. Dr. Moore's role involves developing and implementing educational programs focused on producing and managing flue-cured tobacco. By working closely with county Extension agents, researchers, and agribusiness groups, Dr. Moore ensures that farmers receive sound, research-based recommendations. These recommendations cover various aspects of tobacco production, from planting and growing to harvesting and curing. The UGA Tobacco Team At the heart of these efforts is the University of Georgia Tobacco Team, which Dr. Moore coordinates. This team is instrumental in providing the most up-to-date and factual information on tobacco production. Their work includes everything from field trials and research studies to on-farm demonstrations and educational workshops. By bringing together specialists with diverse expertise, the UGA Tobacco Team supports agents and growers alike, fostering a community of knowledge and innovation. The Georgia-Florida Tobacco Tour One of the most notable initiatives led by Dr. Moore is the annual Georgia-Florida Tobacco Tour. This event showcases the latest research and advancements in tobacco farming, offering growers a firsthand look at new varieties and cultivation techniques. The 2024 tour includes multiple demonstration locations featuring thirteen released varieties grown in Georgia and Florida, as well as research test locations evaluating eleven varieties for black shank resistance. Attendees will also have the opportunity to see the evaluation of a new Orondis premix formulation, applied in transplant water for black shank control and phytotoxicity. The tour not only provides valuable insights into tobacco farming but also fosters a sense of community among growers. With stops at various farms and facilities, including the Wetherington Farms green leaf boxing, curing, and cured leaf baling facility in Valdosta, participants can share experiences and learn from each other. For those new to tobacco farming, understanding the basics of flue-cured tobacco production is essential. The process begins with selecting the right variety, tailored to the specific growing conditions of the Southeast. Farmers then prepare the soil, ensuring it is well-drained and rich in nutrients. Planting typically occurs in the spring, with greenhouse grown seedlings carefully transplanted to the field. Throughout the growing season, farmers must manage pests and diseases, which can significantly impact yield and quality. Regular monitoring and the use of recommended agricultural practices help mitigate these risks. As the plants mature, the leaves are harvested in stages, starting from the bottom and moving upwards. The curing process is critical to developing the tobacco's flavor. In flue-cured tobacco, leaves are placed in curing barns where they are exposed to controlled heat. This process, which can take several weeks, removes moisture from the leaves and allows the development of desirable characteristics. The tobacco growing industry in the Southeast continues to thrive, thanks to the dedication and expertise of professionals like Dr. J Michael Moore. Through educational programs, research, and community initiatives, the industry is not only preserving its rich heritage but also embracing innovation to meet the challenges of modern agriculture. As farmers adopt new practices and technologies, the future of flue-cured tobacco in the region looks promising. Learn more about J Michael Moore at https://cropsoil.uga.edu/people/faculty/j-michael-moore.html Learn more about the Georgia Florida Tobacco Tour athttps://tobacco.caes.uga.edu/tours/2024-ga-fl-tobacco-tour.html #tobacco #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE Visit https://agr.fyi/fastline Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight: Unlocking Revenue Through Regenerative Practices: Bayer's ForGround Platform In the latest episode of North American Ag Spotlight, host Chrissy Wozniak sits down with Tyler Williams, a sustainable systems agronomist, to delve into Bayer’s innovative digital platform, ForGround by Bayer. With a rich background in meteorology, climatology, and agronomy, Tyler has dedicated his career to enhancing farm productivity and sustainability, making him an ideal advocate for Bayer’s latest venture. Tyler Williams grew up on a ranch in south central Nebraska, fostering an early connection to the land. He pursued his education at the University of Nebraska Lincoln, focusing on meteorology, climatology, and agronomy. After spending a decade with the University of Nebraska Extension, where he developed programs to bolster farm productivity and resilience, Tyler joined Bayer. He initially worked as a field scientist with the Bayer Crop Science Seed Production Innovation organization before transitioning to his current role in the Bayer Carbon Initiative. As a Sustainable Systems Agronomist, he now helps farmers adopt sustainable practices that enhance their operations' long-term viability. ForGround by Bayer is a cutting-edge digital platform designed to support farmers in transitioning to sustainable agricultural practices. Tyler explains that ForGround provides comprehensive agronomic support, valuable tools, and resources, alongside opportunities for revenue generation through the adoption of regenerative practices. This platform aims to connect growers with businesses seeking to meet their sustainability and carbon objectives, offering a win-win scenario for both parties. One of the standout features of ForGround is its potential to help farmers earn revenue. Tyler elaborates that producers can benefit financially by adopting practices that sequester carbon and improve soil health. By doing so, they can sell carbon credits or receive incentives from companies. With numerous options available for regenerative agriculture, Tyler highlights what sets ForGround apart. The platform's farmer-first approach ensures that growers receive tailored support and practical solutions. ForGround also emphasizes measurable outcomes, allowing farmers to track their progress and demonstrate tangible results, which is crucial in an industry often plagued by greenwashing. Looking ahead, Tyler sees numerous opportunities for growers in 2024 and beyond. Innovations in technology and agronomy will continue to open new avenues for sustainable practices. He encourages farmers to stay informed and engaged with platforms like ForGround to capitalize on these opportunities. For farmers interested in joining ForGround, Tyler assures that the process is straightforward. The platform is designed to be user-friendly, with ample support available to guide farmers through each step. More information can be found on Bayer’s website or by contacting their local agronomic advisor. For more information on ForGround by Bayer and to hear the full interview with Tyler Williams, tune in to North American Ag Spotlight on your favorite podcast platform. Learn more about ForGround by Bayer at https://bayerforground.com/ #farm #farming #agriculture ### North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Serving Texas Livestock Growers In the ever-evolving world of agriculture, having reliable and practical information is crucial for success. West Texas Livestock Growers, founded by Robert Malmstrom, stands out as a resource for producers looking to enhance their livestock management practices. This informational blog is dedicated to delivering timely, science-based, and hands-on tips that significantly impact the beef business and the decision-making process for ranchers. West Texas Livestock Growers offers an array of articles that cover a wide range of topics pertinent to beef producers. From detailed management tips to strategic decision-making guides, every piece of content is crafted to provide actionable insights grounded in scientific research and real-world experience. At the helm of West Texas Livestock Growers is Robert Malmstrom, a seasoned agriculture professional with a deep-rooted passion for the industry. Raised in a production agriculture environment and armed with a degree in Agriculture Development from Texas A&M University, Robert’s journey in the agricultural sector has been both diverse and comprehensive. His career spans various facets of agriculture, from hands-on production to roles within the supply side of the industry. Currently, Robert applies his expertise at a large ranch in Brady, TX. His on-the-ground experience and academic background uniquely position him to offer valuable insights to other producers. Robert’s commitment to the agricultural community is evident in his proactive efforts to share knowledge and promote best practices through his blog. Learn more at https://www.westtexaslivestockgrowers.com/ #livestock #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight How Will Climate Change Affect Agriculture? This week's North American Ag Spotlight is a little different, last week I attended the 2024 American Agri-women Fly-In in Washington DC. Among the many speakers we heard there was one extraordinarily excellent presentation by University of Delaware Professor Emeritus David R. Legates, Ph.D., C.C.M. His content is thought provoking and important as it flies against the grain of current ideology. From the Cornwall Alliance for the Stewardship of Creation. David R. Legates presentation was titled, 'How will Climate Change Affect Agriculture?' he did a deep dive into real climate data and how environmental extremism is causing problems for the American farmer and overall global food security. Legates has testified three times as an expert witness before the US Senate Committee on the Environment and Public Works and before both Pennsylvania House and Senate Committee meetings on climate change. He participated in the historic joint USA-USSR protocol for the exchange of climate information in 1990, won the2002 Boeing Autometric Award for the Best Paper in Image Analysis and Interpretationby the American Society of Photogrammetry and Remote Sensing, won First Place in the International Statistical Institute (ISI) and ESRI Paper Competition in Kuala Lumpur, Malaysia, and was awarded the Courage in Defense of Science Award in 2015. About American Agri-Women American Agri-Women (AAW) promotes the welfare of our national security through a safe and reliable food, fiber and mineral supply. Since 1974, AAW members have worked together to educate consumers; advocate for agriculture; and offer networking and professional development opportunities. For more information, or to join, visit AmericanAgriWomen.org. Find AAW on social media at: facebook.com/AgriWomen and twitter.com/Women4Ag. Learn more about David Legates at https://cornwallalliance.org/ #climate #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by NetGreen Visit https://www.netgreen.com/ Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Inside the USDA's Defense Against Agro-Bio Threats at NBAF The National Bio and Agro-Defense Facility (NBAF), a critical part of the USDA Agricultural Research Service (ARS), is a state-of-the-art laboratory designed to protect the United States from emerging agricultural threats NBAF is an integral part of the USDA Agricultural Research Service (ARS), and stands at the forefront of protecting the United States' agricultural and food systems. Located in Manhattan, Kansas, NBAF is set to replace the aging Plum Island Animal Disease Center, offering advanced capabilities to combat biological threats to livestock and agriculture. To shed light on this vital institution, we spoke with Stephanie Jacques, Public Affairs Specialist at NBAF. NBAF represents a significant leap in the United States' biosecurity infrastructure. The facility is equipped with BSL-3 and BSL-4 laboratories, which are capable of handling the most dangerous pathogens affecting both livestock and humans. These advanced labs enable researchers to study diseases like foot-and-mouth disease, classical swine fever, and African swine fever, among others. NBAF's mission extends beyond research. The facility also focuses on diagnostics, training, and partnerships with other federal agencies, international bodies, and the private sector. This comprehensive approach ensures that NBAF is not only a center for scientific discovery but also a pivotal player in the global fight against agro-bio threats. One of the key roles of NBAF is to stay ahead of emerging threats. The facility's researchers are engaged in continuous surveillance and study of new pathogens that could potentially devastate the agricultural sector. By understanding these threats early, NBAF can help develop timely responses to mitigate their impact. As NBAF prepares to become fully operational, the focus is on expanding its capabilities and continuing to build a resilient agricultural defense system. The facility's cutting-edge research and collaborations will play a pivotal role in ensuring the safety and security of the nation's food supply for years to come. Stephanie Jacques is a public affairs specialist for the U.S. Department of Agriculture’s National Bio and Agro-Defense Facility (NBAF). As part of NBAF's communications team, Mrs. Jacques works connect NBAF scientists with the public -- especially the local and agricultural communities -- to build trust and communicate NBAF's mission, accomplishments and safety measures. Mrs. Jacques has a Bachelor of Science in agricultural communications and a minor in biology from Kansas State University. She also is a Kansas Agriculture and Rural Leadership Program Class IX graduate. For more information about the National Bio and Agro-Defense Facility and its mission, visit the USDA's official NBAF webpage at usda.gov/nbaf. #biosecurity #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by INTENT - Collect and interpret geospatial agronomic data with speed, precision, and scale. Learn more at https://intent.ag Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - From Poop to Pots: The CowPots Dairy Farm Gamechanger! Today, we are joined by Amanda Freund, a third-generation farmer from East Canaan, Connecticut. Together with her father, Matt, Amanda manages their company called CowPots, where the family manufactures biodegradable containers using the dairy farm’s digested and composted manure. Amanda's connection to compost goes back to her 8th-grade science fair project, where she compared different carbon sources in compost piles. She also served as an agriculture volunteer with the Peace Corps in Zambia from 2010-2012, where she trained farmers on building and maintaining compost piles. Today, she oversees production schedules, marketing, and distribution of their value-added compost products nationwide. CowPots uses pulp molding equipment to manufacture biodegradable, plantable containers from digested and composted cow manure. Currently offering 15 styles ranging in size from 3" to 17", CowPots began as a way for the family to manage their nutrients better and has grown into a profitable business that provides growers and gardeners with an American-made, renewable, and recycled alternative to plastic and peat pots. Apart from CowPots, Amanda maintains the website and social media for another farm business, Freund's Farm Market and Bakery. In her free time, she enjoys dabbling in beekeeping and walking the crop fields with her dog, Brie. Join us as we dive into Amanda's journey and how CowPots is revolutionizing the industry! Learn more about #farm #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by INTENT - Collect and interpret geospatial agronomic data with speed, precision, and scale. Learn more at https://intent.ag Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Insight into 2024 Farm Equipment Sales In this week's North American Ag Spotlight Chrissy Wozniak talks to Curt Blades, Senior Vice President of Industry Sectors & Product Leadership at the Association of Equipment Manufacturers about trends in farm equipment sales. In the ever-evolving landscape of agriculture, staying ahead of trends is crucial. Understanding shifts in the market, especially regarding agricultural equipment, is essential for farmers, manufacturers, and industry professionals alike. Curt Blades, with a background rooted in marketing, business development, and leadership, offers insights into these trends. Hailing from Des Moines, Iowa, Curt is deeply committed to driving innovation and progress within the industry. Blades, who comes from a farming background, is the perfect guide through the complexities of agricultural equipment sales. With a career dedicated to innovation and technology within the agricultural space, his journey reflects a deep understanding of the industry's intricacies. In this episode, Curt Blades discusses the March 2024 AG tractor combined sales report, providing valuable insights into the current market trends. He highlighted the significance of the recent increase in unit sales of 100-plus horsepower AG tractors in the US, indicating an overall optimism for the long-term value of agriculture. According to Blades, the sales of tractors above 100 horsepower, often used as true row crop tractors, saw a notable increase, pointing towards farmers' confidence in the future of agriculture. This optimism is in stark contrast to the softness observed in other segments of the market, such as small tractors, shore tractors, and compact utilities. Blades emphasized the importance of understanding historical sales data to recognize clear trends, for example how tractor sales often correlate with corn prices, offering valuable insights into market behavior. Moreover, he shed light on the contrast between US and Canadian sales figures, showing similar trends in both markets. Despite potential challenges like global economic instability, Blades remains optimistic about the long-term stability of the agriculture industry. He believes that the future of agriculture lies in innovation and sustainability, with farmers playing a crucial role in embracing these changes. Looking ahead, Blades discussed strategies for manufacturers to capitalize on growing demands. He emphasized the need for manufacturers to manage their supply chains effectively, ensuring resilience and efficiency. He also highlighted the role of technology and innovation in driving operational efficiencies for farmers. As the agricultural industry continues to evolve, insights from experts like Curt Blades provide valuable guidance for navigating market trends and making informed decisions. With a focus on innovation and sustainability, the future of agriculture looks promising, driven by advancements in technology and a commitment to progress. To learn more about Curt Blades and his work, visit the Association of Equipment Manufacturers (AEM) website at https://AEM.org #farmequipment #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by INTENT - Collect and interpret geospatial agronomic data with speed, precision, and scale. Learn more at https://intent.ag Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Defending the Constitutional Rights of the American Farmer In this week's North American Ag Spotlight Chrissy Wozniak delves into the critical role of protecting the constitutional and private property rights of law-abiding animal owners and animal-related businesses. Our guest, Mindy Patterson, President and Co-Founder of The Cavalry Group LLC., is a passionate advocate fighting to safeguard these rights against radical animal rights agendas. Introduction to The Cavalry Group: Animal owners and animal-related businesses are facing increasing attacks from those seeking to eliminate animal ownership and enterprise in America. The Cavalry Group, founded in 2012, stands as a bulwark against these threats, offering advocacy and legal defense to protect constitutional and private property rights. The group provides 24/7 access to legal defense for law-abiding animal owners, businesses, outdoor sportsmen, and agricultural interests. Dedicated to safeguarding constitutional and private property rights of animal owners and businesses nationwide, The Cavalry Group provides legal defense against unwarranted search and seizure of farms and animal enterprises. The organization also advocates against animal rights-driven legislative actions at both federal and state levels. Furthermore, they fight against government agencies implementing rules and regulations inconsistent with the law. Listen in as we explore the challenges faced by animal owners and businesses, and the essential work done by The Cavalry Group to defend their rights and interests. Learn more about Cavalry Group LLC at https://www.thecavalrygroup.com/ Learn more about American Agri-Women's Annual Fly-In at https://americanagriwomen.org #propertyrights #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by INTENT - Collect and interpret geospatial agronomic data with speed, precision, and scale. Learn more at https://intent.ag Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight In this week's North American Ag Spotlight Chrissy Wozniak delves into the vital role of crop protection products in agriculture and horticulture. Our guests, Dr. Frank Wong, Ph.D., and Nick Tinsley, discuss the importance of responsible and effective crop protection practices. We explore how products like neonicotinoid insecticides are essential for protecting crops from pests while ensuring safety for people and the environment when used responsibly. Discover practical stewardship practices and learn how the BeSure! campaign promotes the safe and responsible use of crop protection products. Tune in to learn more about the collaborative efforts of Growing Matters, Bayer Crop Science, BASF, and others to support growers and applicators in protecting pollinators and wildlife while maintaining agricultural productivity. Learn more about the BeSure! campaign and Growing Matters at https://growingmatters.org #farm #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by INTENT - Collect and interpret geospatial agronomic data with speed, precision, and scale. Learn more at https://intent.ag Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - INTENT on Advancing Technology-Driven Innovation in Ag In this week's North American Ag Spotlight Chrissy Wozniak sits down with Randy Barker, CEO of INTENT, an agricultural company dedicated to leveraging technology to drive innovation in farming practices. With over 25 years of experience in launching agricultural technologies across 30 countries, Randy shares insights into the challenges and opportunities facing the industry. From addressing variability in farms to accelerating the adoption of digital solutions, INTENT is at the forefront of revolutionizing agriculture. Join us as Randy discusses the role of data science, and the future of farming in this captivating conversation. Key Points Discussed: Randy Barker's vast global experience in launching agricultural technologies. The mission of INTENT to revolutionize agriculture through advanced technology. Addressing challenges such as variability across farms and regions. Leveraging data science and digital technologies to empower farmers and businesses. Success stories and case studies demonstrating the impact of INTENT's solutions. The role of sustainability and innovation in shaping the future of agriculture. Emerging trends and opportunities in the agricultural technology space. Randy's insights into the future of farming and INTENT's role in driving industry advancements. Tune in to gain valuable insights into the evolving landscape of agriculture and the transformative potential of technology in farming practices. Learn more about INTENT at https://intent.ag/ #agtech #farming #agriculture *** North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Is Agriculture Really Under Attack? In this week's North American Ag Spotlight Chrissy Wozniak visits with Impact Farming Podcast host Tracy Brunet. Tracy is a top Canadian ag media personality, podcast host, award-winning speaker and CEO of Farm Marketer and Cottage Marketer. She is passionate, disciplined, driven and deeply passionate about empowering people to succeed. Whether this is motivating individuals to live their best life or helping business owners - farmers and clients navigate the often overwhelming business world. Tracy and Chrissy discuss her podcast, which she’s recently rebranded, and Tracy highlights what she’s learned over the last three months since she decided to shift gears. She's recently welcomed guests onto her show who are shedding light on some critical issues impacting agriculture, Tracy talks about these issues and gives her opinion on where we're at today. Impact Farming is a podcast dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today’s most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go. Learn more about The Impact Farming Show at https://podcasts.apple.com/ca/podcast/impact-farming/id1409740089?ls=1 #farm #farming #agriculture *** North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Cybersecurity and Agriculture: Is Your Farm at Risk? In this week's North American Ag Spotlight Chrissy Wozniak speaks with James Harper, Chief Executive Officer at Quatronics, about cybersecurity threats faced by the agricultural industry. James Harper is an information security expert with over 25 years of experience in the defense industry and entrepreneurship. He currently serves as the CEO of Quatronics, a company specializing in cybersecurity compliance and governance, helping organizations achieve and maintain compliance with frameworks like ISO 27001, NIST, and HIPAA. James' passion lies in demystifying complex cybersecurity concepts and empowering individuals to protect themselves and their organizations. He is a captivating speaker, drawing upon his extensive experience to deliver insightful presentations on various cybersecurity topics. He has a particular interest in the agriculture, coming from multiple generations of family farm owners. At Quatronics, they are more than just a cybersecurity consulting firm; they are a dedicated ally in safeguarding digital assets and ensuring a resilient and secure business environment. Based in Dallas and founded in 2020, they offer a wide range of services tailored to meet the diverse needs of businesses across the United States. Their focus spans across industries including agriculture, the financial sector, government contractors, and small to medium-sized businesses. Their services include Cybersecurity Vulnerability and Risk Assessments, taking a proactive approach to identify potential risks and vulnerabilities that pose a threat to businesses. They also provide Compliance Services, assisting companies in achieving government and industry compliance certification to ensure operations align with required standards. In addition, Quatronics specializes in Disaster Recovery, ensuring business continuity in challenging times and helping businesses return to normal operations as quickly as possible. They offer innovative solutions like Cue Farm Software for Agriculture, tailored to the unique needs of the agriculture industry. Their expertise extends to Custom Software Development and Integration, crafting secure and user-friendly software solutions. They excel in Advanced Data Analytics, helping businesses harness the power of data for informed decision-making. Furthermore, Quatronics offers Voice over IP (VoIP) Phone Systems, facilitating seamless communication integrated into CRM and other business management tools. With experience in developing IoT devices, wireless communication systems, and other custom electronic devices, they provide end-to-end solutions from concept through certification to UL standards and manufacturing. Learn more about Quatronics at https://www.quatronics.com or https://cue.farm #farm #farming #cybersecurity North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Priority Agricultural Issues for 2024 In this week's North American Ag Spotlight Chrissy Wozniak talks to Senior Staff Attorney at the National Agricultural Law Center, Rusty Rumley. In a world inundated with conflicting information and amidst the looming federal election, navigating the complexities of agricultural law and policy can truly be daunting. We discuss the critical issues facing agriculture in 2024 and the importance of separating fact from hype. Hailing from a family farm in Cogar, Oklahoma, with a background in AgriBusiness and a juris doctorate from the University of Oklahoma, along with an LL.M in Agricultural Law from the University of Arkansas, our guest Rusty Rumley brings a wealth of experience and insight to the table! Learn more about National Agricultural Law Center and sign up for their newsletter at https://nationalaglawcenter.org. #farm #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight In this week's North American Ag Spotlight Chrissy Wozniak sits down with American Agri-Women President Rose Tryon to talk about goals for her presidential term and about exciting news regarding the 2024 AAW Fly-In to Washington DC! She shares news of the American Agri-Women Road to Influence Leadership Program who has been busy coordinating an expanded version of the traditional annual Fly-In. For the first time ever it is being opened up to all women involved in ag and natural resources, in a massive effort to unite as one voice in the nation's capital. For more information about the 2024 Fly-In visit - https://www.americanagriwomen.org/events-4/legislative-fly-in. Rose Tryon grew up on a beef, dairy & potato ranch. She is a fifth-generation farmer on her father's side of the family and a third-generation Portuguese immigrant and farmer on her mother's side. Rose and her husband, Michael VanCott, are actively involved in operating her family farm in Del Norte County, California. Rose is a retired District Attorney investigator who specialized in child abuse, sexual assault, and domestic violence investigations. She is also a full-charge bookkeeper specializing in agricultural accounting. Rose served as the 25th State President of California Women for Agriculture (CWA). In addition, she served in multiple capacities at the affiliate's state and local levels. Rose has been active in American Agri-Women (AAW) since 2011. She served six years on the American-Agri Women Foundation Board of Directors. In addition, she served several years as the AAW Natural Resources Co-Director. Rose is a 2022 recipient of the AAW LEAVEN award. In 2018, Rose and her husband, Michael, lost their home in the devastating forest fire that destroyed the town of Paradise, California. They have rebuilt their home in Paradise. In November 2020, Rose was elected to the Paradise Town Council. She currently represents the town of Paradise on the Butte County Air Quality Management District Governing Board and the Butte County Association of Governments. Rose also serves on the Butte County Farm Board of Directors and is a Farm Journal Foundation Farmer Ambassador for Northern California. Rose has a unique background and work experience in farming and law enforcement. She enjoys collaborating with people from diverse social and economic backgrounds and has been a longtime advocate for the health of rural communities. American Agri-Women is the nation’s largest coalition of farm, ranch, and agribusiness women with more than 20 affiliates and members in 42 states, united to communicate with one another and with other consumers to promote agriculture. AAW members... advocating for agriculture since 1974. Learn more about American Agri-Women at https://americanagriwomen.org #farm #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Building Resilient Food Supply Through Decentralization In this week's North American Ag Spotlight Chrissy Wozniak visits with Rob Amuzzini, CEO & Co-Founder of NetGreen.com about his crowdfunding platform, and the potential benefits of decentralization in the industry. Rob is a seasoned professional with a wealth of experience in corporate and strategic finance spanning multiple industries, including Technology and Agriculture. Renowned for his adeptness at fostering collaboration and innovation, he possesses a remarkable ability to bring together individuals and ideas to tackle intricate challenges and unearth fresh opportunities. At the helm of NetGreen.com, a FINRA registered funding portal, he leads efforts dedicated to supporting and nurturing businesses within the agriculture sector. In today's discussion, we will explore alternative avenues for funding small agricultural businesses and delve into strategies for public investment in agriculture. Additionally, we will delve into the concept of decentralizing the food supply chain, a topic of increasing importance in our ever-evolving world. NetGreen Capital is the premier crowdfunding and impact investing platform for farms and agribusinesses nationwide. Our revenue-based notes allow farmers and business owners the opportunity to raise the funds they need without collateral, without giving up equity in their business, and with comparable industry interest rates. Learn more at https://www.netgreen.com/. NetGreen.com serves as a facilitator in the investment process, bridging the gap between businesses and investors. Businesses utilize the platform to issue investment offerings on its Marketplace, while investors explore the Marketplace in search of investment prospects. The platform facilitates the exchange of investment agreements and funds, ensuring a seamless transaction process. Additionally, NetGreen.com manages investment repayments and distributions from the issuing businesses back to the investors. Positioned as a digital investment platform for private company investments, it offers an alternative to publicly traded stocks. Ultimately, NetGreen.com empowers farms and businesses by providing them direct access to funding from the communities they serve. Learn more at https://www.netgreen.com/. Follow on Instagram @netgreencapital, and on Facebook at https://www.facebook.com/profile.php?id=61553732545129 #farminvesting #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight In this week's North American Ag Spotlight Chrissy Wozniak talks with David Magaña, Senior Analyst – Horticulture at RaboResearch/Rabobank. In his role, David is tasked with analyzing the fresh fruit and vegetable industries in the United States and North America. With a rich background in agriculture, David brings extensive experience to his current position. Prior to joining Rabobank, he served as the deputy director of economic research for FIRA – Banco de México, where he conducted in-depth analyses of the agricultural sector for over a decade. David's expertise encompasses various aspects of the agricultural landscape, including ag market integration, consumer trends in fresh produce markets, food security, and food price dynamics. Additionally, he has shared his knowledge and insights as a professor at Tecnológico de Monterrey. David holds a bachelor's degree, along with a master's degree and a PhD in agricultural economics, all earned from Texas A&M University. His academic background coupled with his practical experience uniquely position him to offer valuable insights into the intersection of agriculture and finance. Recently, David delivered a compelling presentation at the Association of Agriculture Consultants Conference in Fresno, California, where he provided a comprehensive report on the economy and the state of the industry. Today, we have the pleasure of delving deeper into the current challenges facing producers, particularly in the realm of vegetable and specialty crops, and exploring how these issues reverberate throughout the broader economy. David Magaña is the Senior Analyst in Horticulture at Rabobank/RaboResearch, specializing in the analysis of the US and North American fresh fruit and vegetable industries. With a distinguished career in agriculture, David's journey began as the deputy director of economic research for FIRA – Banco de México, where he dedicated over a decade to conducting thorough analyses of the agricultural sector. His expertise extends across multiple domains, including ag market integration, consumer behavior in fresh produce markets, food security, and food price dynamics. In addition to his professional roles, David has contributed to academia as a professor at Tecnológico de Monterrey, where he shared his knowledge and passion for agricultural economics with students. He holds a bachelor's degree, as well as master's and doctoral degrees in agricultural economics, all earned from Texas A&M University. David's recent presentation at the Association of Agriculture Consultants Conference in Fresno, California, showcased his ability to provide insightful analyses of the economy and industry trends. Today, David joins us to discuss pressing issues facing producers, particularly in vegetable and specialty crops, and to explore their broader implications for the economy. We are honored to welcome David Magaña to our interview, and we eagerly anticipate the valuable insights he will share with us today. Learn more about RaboResearch visit - https://research.rabobank.com/far/en/home/index.html #economics #agribusiness #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE Visit https://agr.fyi/fastline Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

In this week's North American Ag Spotlight Chrissy Wozniak talks with Kevin Barley, President of The Florida Bamboo Growers Association. We dive into the lesser-known but deeply rooted agricultural landscape of Florida with a focus on the citrus industry and the emerging bamboo market. Our guest today has a heritage deeply embedded in the Florida citrus industry, tracing back to 1900 when his great grandfather planted their first citrus grove. From a stint on the NYC trading floor during college to leading his father's commodity trading business, he's now at the forefront of the bamboo farming industry as the President of Greenfield Bamboo Investments. Join us as we explore the rich history, opportunities, and challenges of Florida agriculture with Kevin Barley. Tune in for an insightful conversation you won't want to miss! Learn more about The Florida Bamboo Growers Association at https://fbgabamboo.com/ Learn more about Greenfield Bamboo Investments at https://www.greenfieldbamboo.net/ #bamboo #bamboofarming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE Visit https://agr.fyi/fastline Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Welcome to "What Color is YOUR Tractor" hosted by Chrissy Wozniak. In this episode, we're delving into the cutting-edge innovations shaping the agricultural industry. While many companies boast centuries-long legacies, today's focus is on the forward-thinking pioneers at Solectrac. With a mission to revolutionize agriculture by growing more food with fewer resources, Solectrac has pioneered the commercialization of electric tractors, marking a significant milestone in the industry's evolution. Joining the podcast from Triun, Georgia, is Glen Ezell, Solectrac's Regional Sales Director for the South and Central US. Get ready for an enlightening conversation on the future of farming technology with Glen. Solectrac is the first American company to commercialize electric tractors and have direct sales nationally and a growing dealer network. Solectrac’s electric tractors are zero-emission, quiet and powerful and they benefit not only the environment but also the health of the agricultural work force by eliminating exposure to exhaust and reducing noise. With a lower TCO, less maintenance, instant power, and zero diesel, these tractors offer all of the advantages of electric combined with the capabilities of diesel tractors. Visit Solectrac at - https://solectrac.com Join us this February 14-17 at the National Farm Machinery Show, tell us why you love your tractor color and have a chance to be featured on an upcoming episode of What Color is Your Tractor! Learn More at https://fastline.com! FASTLINE AUCTIONS Auctions is the only auction platform with over 40 years of data to target more farmers than any other. We also make it super simple for our customers – our auctions are embedded directly into Fastline.com’s current website listings, so there’s no need for buyers to visit a separate website. Learn more at Fastline.com! North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Hear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight In this week's North American Ag Spotlight Chrissy Wozniak visits with Gary Hirsch, Founder and President of Global Opportunities. Gary shares his insight into how increasing and strengthening our ties with Africa could be an excellent strategy on many levels. Global Opportunities was founded in order to deepen the economic ties between the people of Africa and the people of the United States and is committed to identifying those opportunities where by working together, jobs and economic growth can be created on both sides while also strengthening the "personal bonds" between Africa's people and the people of the United States. For too long America's adversaries have taken advantage of the United States being economically focused elsewhere and it is time to change this through the building of new partnerships between American and African businesses. "Gary Hirsch is the founder and President of Global Opportunities Inc., a United States based company dedicated to increasing trade and economic ties between U.S. and developing countries, primarily in the Middle East/North Africa region as well as those in Sub Saharan Africa. Mr. Hirsch developed the concept for Global Opportunities based on his concern that in a globally competitive world, increasing interaction between United States companies and developing economies will not only result in opening up new markets for American products but can also help to provide tremendous opportunities for citizens of the developing world in terms of increasing access to the American market and providing new training opportunities helping to lift local standards of living and address high rates of developing world unemployment. Mr. Hirsch has an extensive background in political and governmental affairs. With over 30 years of experience in the operation and management of Municipal and County political campaigns, Mr. Hirsch is recognized as one of the leading municipal campaign consultants serving the Central New Jersey region. Having participated in and/or managed numerous successful political campaigns, he has been responsible for all facets of campaign operations including but not limited to message development, fundraising, volunteer recruitment, voter identification and targeting , opposition research, budgeting, grass roots support building, and the development and implementation of all Get Out the Vote efforts leading up to and including Election Day for both local and County candidates and in coordination at the Municipal Level , with campaigns at other levels of government including State Legislature, Governor, Congress and U.S. President. In addition to this experience, Mr. Hirsch also served in the campaign of President Bill Clinton as Regional Field Coordinator in the early primary states of New Hampshire and Maine in parts of Northern New Hampshire and West Central Maine. In addition to his experience in political campaign operations, Mr. Hirsch also has worked directly for a number of local Mayors in a variety of positions including as an Assistant to the Business Administrator, Special Projects Coordinator and Public Information Officer. Known for his “persistence in getting the job done” he successfully oversaw the completion of both short and long term projects which required more particular oversight and in some cases resulted in significant cost savings to the municipality. Despite his no longer holding an official governmental position, Mr. Hirsch is still called upon for his governmental and political expertise by both elected and party officials in numerous municipalities. Mr. Hirsch received his Bachelors of Arts degree in Political Science and History as a 1989 graduate of Rutgers, the State University of New Jersey (one of the 9 original universities in the United States that predate the American Revolution) In 1999, he also received his Masters of Science Degree in Public Policy from Rutgers University as well." Learn more about Global Opportunities at https://www.globalopportunities.net #farm #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE Visit https://agr.fyi/fastline Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight In this week's North American Ag Spotlight, Chrissy Wozniak talks to Ryan Jacobsen, CEO of the Fresno County Farm Bureau, about the regulations affecting California and how these regulations tend to move east. Farmers across the nation should pay attention to what could soon end up on their doorstep, Ryan explains why. Ryan also talks about the incredible ag industry in California, and especially in his home county of Fresno. Ryan Jacobsen brings a deep-rooted connection to Farm Bureau and a profound understanding of agriculture as the fourth generation of two esteemed Fresno County farm families. With a notable history within the organization, Jacobsen previously held roles as FCFB's governmental affairs coordinator and membership coordinator, beginning his service in 2004. A graduate of California State University, Fresno, he holds a master's degree in business administration and a bachelor's degree in animal science. Jacobsen's academic achievements include serving two terms as associated student body president at Fresno State and receiving recognition as the College of Agricultural Sciences and Technology Dean's Medalist and Craig School of Business Graduate Dean's Medalist. Currently, he is extensively involved, serving as the president of the Fresno Irrigation District Board of Directors, vice chair of the Kings River Water Association, chair of Fresno County's Agricultural Lands Conservation Committee, and contributing to the boards of California Farmland Trust and the Rotary Club of Fresno Foundation. Follow Ryan Jacobsen on LinkedIn here - https://www.linkedin.com/in/ryanjacobsen/ Learn more about Fresno County Farm Bureau at - https://www.fcfb.org/ #farm #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE Visit https://agr.fyi/fastline Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight In this week's North American Ag Spotlight Chrissy Wozniak sits down with American Agri-Women Past President Heather Hampton+Knodle to discuss what to expect this year in terms of the election, policy and how to manage the constant barrage of incoming information. American Agri-Women is a grass roots organization of women from farms, ranches and agri-business forming a nationwide coalition of state and commodity affiliates and at-large members with a mission to provide networking and leadership development opportunities as we educate each other and the public about issues impacting our ability to feed, fuel and clothe our country and others around the world. Heather Hampton+Knodle grew up working on her family’s farm near Windsor, Illinois and continues to farm with her husband Brian and their four children in Montgomery County where they grow corn, soybeans, winter wheat and black Angus cattle. Their use of technology informs their efforts to apply regenerative practices across their farm and capture data to improve management. Heather earned her bachelors in agriculture news/editorial with emphasis in geography and economics and the equivalent of a minor in Russian language and area studies from the Univ. of Illinois, including an academic year at the University of Nottingham, England and exchange with St. Petersburg Agricultural Institute in Russia. Her masters work in post-socialist privatization was at University of Illinois Springfield as she launched her communication consulting business that quickly evolved into association management. Heather has served as Executive Director for the Upper Mississippi, Illinois and Missouri Rivers Association and statewide organizations in Illinois as well as the volunteer Past President of Illinois Agri-Women. She was the founding chairman of the public-private Montgomery County Economic Development Corporation and the $250 million, 11-county bond authority Central Illinois Economic Development Authority. In her time as an elected official on the Montgomery County Board, she helped leverage $6000 in coal royalty funds into a more than $15 million privately-funded fiberoptic to the premises buildout. She has been appointed by four governors to serve on the Illinois Governor’s Rural Affairs Council and was reappointed in 2021 by the Federal Communications Commission to serve on the Precision Agriculture Task Force and chair the Examining Current and Future Connectivity Demand Working Group. Heather also serves as Farm Journal Foundation’s Lead Farmer for Illinois to advocate for agricultural research investments and training for smallholder farmers in developing countries. Learn more about American Agri-Women at https://americanagriwomen.org. Read the NY ruling mentioned in the discussion here - https://regs.health.ny.gov/sites/default/files/proposed-regulations/Investigation%20of%20Communicable%20Disease%3B%20Isolation%20and%20Quarantine.pdf?fbclid=IwAR3Z-HBjs_0qyCJPgx9FjxQdhPMs5_xDtOOTRnEsjO7ksecn4GC8qUA3uXg #agwomenunite #farm #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE Visit https://agr.fyi/fastline Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight In this week's North American Ag Spotlight Chrissy Wozniak hears from Dean Barke, President of Fastline. Dean shares his insight into big iron trends for 2024. With more than 40 years of experience, Fastline's commitment to the agricultural industry, it's customers, and farmers is unparalleled. With Fastline Print, Fastline.com, and Fastline Digital, they offer integrated marketing solutions for the evolving agricultural community. Simply put, no one else has their combination of audience and wide array of marketing tools. Fastline Auctions is the only auction platform with over 40 years of data to target more farmers than any other. They make it simple for their customers – auctions are embedded directly into Fastline.com’s current website listings, so there’s no need for buyers to visit a separate website. Fastline Auctions are heavily promoted through their robust digital marketing campaigns as well as Fastline’s print catalog. Learn more about Fastline at https://fastline.com #farm #farming #agriculture North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE Visit https://agr.fyi/fastline Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

In this week's North American Ag Spotlight we share an episode of the Rural Sales Show, hosted by St. John Craner of Agrarian, based in New Zealand. St. John invited Chrissy on the show to discuss marketing automation, and how it can be leveraged in agriculture based companies. They also discuss how important it is to have a strategic plan when exhibiting at farm shows. so you're actually generating customers not just spending money. St John has over 25 years of corporate sales and marketing agency experience in the UK, Australia, and New Zealand working for the likes of McCann Erickson, Young & Rubicam and Westpac. He comes from a farming family in the UK and is a Lincoln University Kellogg scholar. His current focus is in sales coaching, helping rural companies and agribusinesses bridge the gap between sales and marketing with an emphasis on supporting the buyer’s buying process (learning to speak the buyer’s language) vs traditional, self-serving selling. Though he has mastered the rural sales space, St John’s expertise in teaching sales teams world-wide how human-centered psychology changes the selling process is universally applicable. St John has advised leading agribusiness companies such as John Deere, Vodafone, Bayer, DeLaval, DLF Seeds, Gallagher and World Wide Sires. Agrarian is New Zealand’s most trusted rural sales and marketing training company, dedicated exclusively to the business of agribusiness. Agrarians help agribusiness grow using digital strategies, marketing campaigns, sales training, and farmer panel research. This positions them better in their marketplace to uphold margin and sell more products for more revenue to more customers more of the time. Learn more at - https://www.agrarian.co.nz Free How To Succeed In Rural Sales ebook - www.ruralsalessuccess.com Rural Sales Training Calculator - https://www.agrarian.co.nz/rural-sales-training-calculator St. John Craner - www.linkedin.com/in/stjohncraner #agribusiness #ruralsales #agriculture *** North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com This episode is sponsored by Fastline - A LEADER IN FARM EQUIPMENT FOR SALE Visit https://agr.fyi/fastline Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!

🌟 This week we recap the insightful panel discussion on agricultural technology: "Things Growers Want to Know Before Deciding to Purchase an AgTech Automation Solution" at the FIRA USA Conference in September 2023. After evaluating multiple solutions, the grower is ready to move towards a purchase decision. What happens now? Usually there's a field trial where baseline is captured and change measured to confirm it delivers as expected. The details of the purchase are worked through - will it be a direct sale or a channel sale through a partner, and will it be an equipment purchase, a lease, or an as-a-service subscription style purchase? Who is going to support the product and what functionality exists now and what will be added later and when? What kind of ROI expectations do large growers have (i.e. what kind of payback period are they targeting), and how do those map to other growers and smaller growers? 🌱 The Journey from Evaluation to Purchase Decision: Discover the pivotal steps growers take after evaluating multiple AgTech solutions. Our panelists, including Bartley Walker and Josh Roberts, shared their experiences navigating the path to the final purchase decision. 🚜 Insights into Field Trials: Get a closer look at the dynamics of field trials, where baseline data is captured and changes are measured to ensure the effectiveness of chosen AgTech solutions. The panelists provided valuable insights into making field trials impactful. 💡 Intricacies of the Purchase Process: Explore the intricacies involved in the purchase process – from deciding on a direct sale or a channel sale through a partner to choosing between equipment purchase, lease, or an as-a-service subscription. Learn from the experiences of industry leaders. 🛠️ Product Support and Functionality: Find out who supports the product post-purchase and gain insights into the existing functionalities. Our panelist, Josh Ruiz addressed questions about product support and future enhancements. 📈 Decoding ROI Expectations: Dive into the nuanced world of ROI expectations, understanding how large growers set payback periods and how these expectations align with those of smaller growers. Gain a comprehensive understanding from our expert panel. Expert Panelists: 🌾 Bartley Walker | President | Pacific Ag Rental 🌾 Josh Roberts | President | Triangle Farms 🌾 Josh Ruiz | Sr. Director of Ag Technology and Innovation | Duda Farm Fresh Foods 🌾 With Moderator Chrissy Wozniak | Founder | North American Ag Relive the thought-provoking discussion that unfolded on September 20th, offering valuable insights and empowering attendees to successfully navigate the complex landscape of AgTech adoption. Stay tuned for future events and continue your journey into the world of ag tech with insights from our expert panelists! Learn more about FIRA USA at fira-usa.com #agtech #farming #smartfarming North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com Want to hear the stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com Don't just thank a farmer, pray for one too!