Don't Make the Same Mistake as Soho House in Your Business?

Soho House is a popular hotel chain among creatives and artists. Does it make money? No. Its raised over $600 Million in equity with no return to its investors.

What did they do to earn a return? They passed off the buck to the retail market by going public. In this episode we talk about what makes a great brand. We focus not only on the brand in the customers eyes but also in the employees, vendors and investors eyes. A great brand is not only outward facing, it is also inward facing. We talk about a holistic approach to building a brand. 600 million in debt doesn't contribute to creating a powerful brand if a company makes no money. Its also a warning to us, not to invest in, buy or build companies that run off of debt and not positive cash flow.

"""Evaluating a Business Requires Effort & Diligence, Buying a Business Requires Patience.""
--Red to Black Podcast

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