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This is How Pepsi Became The 6th Largest Navy In The World (CRAZY TRUE STORY)
How did Pepsi Become the 6th biggest navy in the world? How did the USSR and Pepsi strike a deal that involved 20 naval vessels?
Just before the fall of the Soviet Union, the communist state was so desperate for Pepsi that they traded the American beverage company some 20 warships for a shipment of their sugary elixir; making the Pepsi Navy the sixth-largest in the world at the time.
Pepsi’s entry into the USSR was a fanfare event with the first company from a capitalist country offering a popular consumer product in the Soviet Union. But Pepsi had its problems.
Pepsi could not accept the Russian Rubble in payment; because its value was controlled by the Soviet government making it difficult to take the Rubble out of the USSR. Pepsi came up with a smart solution, accepting Stolichnaya vodka, in exchange for its syrup. The vodka exchange went well as Pepsi’s Soviet sales grew for years.
This is how Pepsi became the 6thth largest navy in the world. Brought to you by Rad History.
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