Big California retailers must offer gender-neutral children’s aisles under new law

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3 years ago
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Gov. Gavin Newsom on Saturday signed a law that requires large California retailers to maintain gender neutral toy and childcare sections.

The new law, Assembly Bill 1084, requires that retailers with 500 or more employees in the state of California “maintain a gender neutral section or area, to be labeled at the discretion of the retailer, in which a reasonable selection of the items and toys for children that it sells shall be displayed, regardless of whether they have been traditionally marketed for either girls or for boys,” according to the legislative counsel’s digest.

Assemblyman Evan Low, D-Campbell, and Assemblywoman Cristina Garcia, D-Bell Gardens, introduced the bill.

Low in an interview with The Sacramento Bee earlier this year said he was inspired to introduce the bill after he learned of Target’s 2015 decision to abolish gendered children’s sections. The bill was sponsored by gender-free fashion brand The Phluid Project,

Join your host Sean Reynolds, owner of Summit Properties NW, and Reynolds & Kline Appraisal as he takes a look at this developing topic.

https://www.sacbee.com/news/politics-government/capitol-alert/article253949518.html

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