Real Estate Agents Are Using This Technique to Ignite Bidding Wars

They’re writing the book on how to ignite bidding wars.

The New York Times is reporting real estate agents are using novels, biographies, and how-tos as ammunition for price battles between pandemic buyers seeking homes with quiet places where one can relax and take in a good read.

“Even when I stage a house, I put books in them,” Morgan Munsey, who sells for Compass in Brooklyn and Manhattan, told the newspaper, noting that he has seen bidding wars break out over well-stocked libraries.

During a time when digital overload has many looking at lit screens for hours a day, the printed word can have a calming effect that forces us to sink into a soft chair and decompress, if only for a chapter or two.

And along with real estate agents, architecture companies are taking notice.

https://therealdeal.com/2021/12/26/real-estate-agents-are-using-this-technique-to-ignite-bidding-wars/
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