FILL YOUR BOOTS Jordan Dawson sells customized football boots to Premier League stars.

2 years ago
13

FORMER Nike shop assistant Jordan Dawson is coining it in by selling his unique designs to footballers.

The 27-year-old Chelsea fan can counts Declan Rice, Tariq Lamptey, Adama Traore and even Romeo Beckham as clients with his handcrafted artwork on footwear, including football boots and trainers.

And they pay up to £2,500 for a pair of the customised cleats to wear during Premier League games and for training.

"I customised trainers - working with Adidas, Nike and Puma for about five years," Dawson told SunSport.

"I got invited to the launch of FIFA 20 by EA Sports, and I had my own booth there where I customised shoes for Kaka and Callum Hudson-Odoi.

"I got approached by someone at BBC Sport who asked me if I'd ever thought about customising boots.

"I hadn't, but it gave me the idea to offer that service to the players."

The first to jump on the trend was West Ham and England star Declan Rice.

"The first pair I made for a footballer was for Declan," Dawson continued.

"It really snowballed after he shared it on Instagram, and I got more clients.

With Declan we spoke at the FIFA event, I chased him up on Instagram, and he got back to me with his number.

Jordan admitted when he sees players wearing them in games, it gives him a huge buzz.

"It's a dream come true. I grew up living with football. And I always had a love for art and football.

"Seeing footballers wear them on the pitch is just incredible. Seeing them score goals, or assist, nothing can beat that feeling."

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