New Peugeot 308

Overview
It’s the new 308. Peugeot has evidently abandoned levelling up its numerical nomenclature - 309 has been used, of course, and very nicely in GTI form for those of us with long memories.

Depending on various factors, this could be your new family transport, company car, or possibly something you’ll end up renting. Peugeot has shifted in excess of 1.3 million 308s in its lifetime, so whatever it is, it’s highly significant to the company’s bottom line. It’s available as a five-door hatch or SW semi-estate form.

What’s new?
The big step forward here is the arrival of a plug-in hybrid. Beyond that, the 308 represents further evidence of Peugeot’s concerted push both upmarket and its commitment to delivering something palpably different. Few mainstream car companies have executed a more convincing design about-turn than these guys, and the new 308’s dramatic aesthetic keeps the faith with the quasi-concept car look of the 2008 and 3008 crossovers.

The front end positions the bold new Peugeot badge in the middle of an equally punchy grille, the long nose doing most of the visual heavy lifting. The wheelbase has grown by 55mm for more room in the rear compartment, and it sits 20mm lower than the previous model. It’s also impressively slippery with a drag coefficient of 0.28, and Peugeot has pumped up the colour palette. Even the Olivine Green is pretty extrovert.

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