Best of the Rest: Berkley Hit Stick

The 2020 ICast New Product Showcase "Best of Category" winners were announced in mid-July, and can be seen on fishing media outlets nationwide. But, what about those products that didn't win? Here is our "Best of the Rest" series where we will be highlighting 12 new products that didn't garner awards, but would nonetheless be great assets to your fishing arsenal.

Product Showcase #4: Berkley Hit Stick

While it’s true that balsa baits have long been favored by lure makers and anglers alike for their ability to deliver a desirable action, they lack durability and consistency due to imperfections that are inherent in natural materials. Berkley scientists knew there had to be a better way, and after extensive research their bait development team came up with the new Hit Stick, a durable, polycarbonate, floating minnow-style bait that delivers the large, rolling action of a balsa bait. Designed to put more and bigger fish in the boat.

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