White House briefed TikTok influencers on Russia's invasion of Ukraine

2 years ago
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It's not just journalists receiving White House briefings on Russia's invasion of Ukraine. The Washington Post has learned Press Secretary Jen Psaki and National Security Council adviser Matt Miller helped virtually brief 30 TikTok influencers, including Khalil Greene and Jules Terpak, on the US approach to the war. They outlined the US' strategic objectives in the area and answered creators' questions on subjects ranging from relief efforts to a theoretical response if Russia used nuclear weapons.

White House digital strategy director Rob Flaherty characterized the briefing as both an effort to provide reliable information from an "authoritative source" and an acknowledgment TikTok is a "critically important" source for updates on Ukraine. It's hoping to fight misinformation by reaching millions of TikTok followers, in other words.

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