LARABAR Variety Pack and Key Lime Pie Taste Test

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LÄRABAR Original Variety, 1.7 oz per bar, 16 Flavors, (Pack of 16)

LaraBar Variety Pack: Banana Bread, Coconut Cream Pie, Apple Pie, Chocolate Chip Cookie Dough, Cashew Cookie, Key Lime Pie, Carrot Cake, Peanut Butter Cookie, Peanut Butter Chocolate Chip, Chocolate Chip Brownie, Blueberry Muffin, Pecan Pie, Cherry Pie, Lemon Bar, Peanut Butter & Jelly, Chocolate Coconut Chew. 1 of each

It started out as just a hike, no different than countless others I've taken into the beautiful Rocky Mountains of Colorado. Little did I know I was about to come up with a mountain of an idea: combine simple ingredients such as fruits and nuts to create a food product that's tasty, wholesome, and convenient.

In that instant, in May 2000, LÄRABAR® was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development.

With friends and family serving as focus groups, I tinkered with recipes until a consensus on yummi-ness was reached.The next step was to launch a company to market what would initially be five delicious LÄRABAR flavors: Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew. I also assembled a sophisticated manufacturing arm... what amounted to be a Cuisinart™ and a rolling pin.

Thank goodness we have machines for that job today. After all, we're producing millions of LÄRABAR bars every year! They are a wholesome indulgence you can feel good about eating. And "feeling good" is what it's all about. Believe it or not, I used to be a junk food junkie — until...

A passion for healthy living soon followed, and continues to be a driving force behind everything I do professionally and personally. I really appreciate the opportunity I have to make a positive difference in the world we live in.

Health is indeed your greatest wealth.

Lara, Founder