Checking out Denny's Restaurant for brunch

6 years ago
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Denny's (also known as Denny's Diner on some of the locations' signage) is a table service diner-style restaurant chain. It operates over 1,600 restaurants in the United States (including Puerto Rico and Guam), Canada, United Kingdom, Mexico, Dominican Republic, El Salvador, Curaçao, Costa Rica, Guatemala, Venezuela, Honduras, Japan (transliterated as デニーズ Denīzu), New Zealand, Qatar, Philippines and United Arab Emirates.

Denny's is known for always being open, serving breakfast, lunch, and dinner around the clock. Denny's does not close on holidays and nights, except where required by law. Many of the restaurants are located in proximity to freeway exits, bars, and in service areas. Denny's started franchising in 1963, and most Denny's restaurants are now franchisee-owned.[2]

enny's was founded by Harold Butler and Richard Jezak, who opened Danny's Donuts in Lakewood, California in 1953.[2] In 1956, a year after Jezak's departure from the then-6-store chain, Butler changed the concept, shifting it from a donut shop to a coffee shop with store #8. Danny's Donuts was renamed Danny's Coffee Shops and changed its operation to 24 hours. In 1959, to avoid confusion with Los Angeles restaurant chain Coffee Dan's, Butler changed the name from Danny's Coffee Shops to Denny's Coffee Shops. In 1961, Denny's Coffee Shops was renamed Denny's.[2] The business continued to expand, and by 1981, there were over 1,000 restaurants in all 50 U.S. states. The company absorbed many of the old Sambo's restaurants and used their mid-century design in some of their restaurants. In 1977, Denny's introduced the still-popular Grand Slam breakfast. In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity. All but six Denny's closed for the first time ever on Christmas 1988; many of the restaurants were built without locks, and some had reportedly lost their keys.[3]

Denny's main offices were located in La Mirada, California, until 1989. At that time, the office was first moved to Irvine, California and subsequently moved to the Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation (TW Corporation) that acquired Denny's in 1987. In 1992, private equity firm, Kohlberg Kravis Roberts acquired a 47% interest in TW Corporation, later known as The Flagstar Companies, and encouraged the company to sell non-core businesses.[4] Eventually, Denny's operations dominated the parent company to such an extent that The Flagstar Companies changed its name again to Denny's Corporation. It now trades on the NASDAQ under the symbol DENN.

From 1990 through 1993, Denny's offered a free meal to anyone on his/her birthday. The offer included a limited number of meal options from a special birthday menu. The promotion began in the 1990s; though occasionally individual franchises had offered it before that time. Because too many people went to Denny's more than once on their birthdays, the management had to restrict the rules to only one meal per person, per birthday, with proof of legal birth date required, such as a driver's license, other photo ID, or a birth certificate. Since 2009, the restaurant chain has offered a free Birthday Build-Your-Own Slam on the customer's birthday.

In 1994, Denny's began renovating its stores, with a lighter color scheme; select locations also began serving Baskin-Robbins ice cream for a short time. Houston, Texas, was the test market for the chain-wide renovation.[5]

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