A Bottle of rare Shinola Cola from Detroit, Michigan

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Shinola Cola

The company even has its own cola! A special recipe crafted just for the Shinola offices, this unique blend of cola is available exclusively at Shinola locations.

Shinola LLC is an American lifestyle brand which specializes in watches, bicycles, and leather. Founded in 2011, its name is a nod to the defunct Shinola shoe polish company that operated in the early- and mid-20th century. Shinola is owned and operated by Bedrock Brands, a privately owned Texas investment group, and was launched by Tom Kartsotis,[1] one of the founders of the Fossil Group retail conglomerate.[2]