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I woke up with the smell of the day’s hunt already in my nose. I know what I have to do. I know where I have to go. I see what I want. I have no distractions and the obstacles are of no concern. I don’t care if I sweat, if I cry, or if I bleed, there is nothing out of my reach. Others can’t do what I can do. They don’t have what it takes. My body is strong. My mind is sharp. My focus is unwavering. I am the king of my jungle. The jungle fears me. I am LionBlood.

Lionblood was launched two years ago by Nate Burleson and Robert Montalvo. Currently it is distributed throughout retail outlets in the Midwest and has gained momentum throughout the South and East Coast. Lionblood also has a retail following nationally and internationally through its website Lionblood.com. The brand offers better quality sweatshirts, T-shirts, hats and accessories. Follow Lionblood on Twitter at @LionBloodBrand or on Facebook at Facebook.com/LionBloodClothing.

The Detroit Lions are a professional American football team based in Detroit, Michigan. They compete in the National Football League (NFL) as a member club of the National Football Conference (NFC) North division. The team plays its home games at Ford Field in Downtown Detroit.

Originally based in Portsmouth, Ohio and called the Portsmouth Spartans, the team formally joined the NFL on July 12, 1930 and began play in the 1930 season.[1] Despite success within the NFL, they could not survive in Portsmouth, then the NFL's second smallest city. The team was purchased and relocated to Detroit and subsequently renamed the Lions for the 1934 season.[6]

The Lions have won four NFL championships. However, their last was in 1957, which gives the club the second-longest NFL championship drought behind the Arizona Cardinals (who last won in 1947).[7][8] They are one of four current teams and the only NFC team to have not yet played in the Super Bowl.[8][9] They are also the only franchise to have been in operation for all 54 seasons of the Super Bowl era without having appeared in one (the Cleveland Browns were not in operation for the 1996 to 1998 seasons).[8][10]

Aside from a brief change to maroon in 1948 instituted by then head coach Bo McMillin, which was influenced by his years as coach at Indiana, the Lions uniforms have basically remained the same. The design consists of silver helmets, silver pants, and either blue or white jerseys.[11][12]

The shade of blue used for Lions uniforms and logos is officially known as "Honolulu blue", which is supposedly inspired by the color of the waves off the coast of Hawaii.[12]

There have been minor changes to the uniform design throughout the years, such as changing the silver stripe patterns on the jersey sleeves, and changing the colors of the jersey numbers. "TV numbers", which are auxiliary uniform numbers to help TV broadcasters identify players from the line of scrimmage, were added to the jersey sleeves in 1956.[12] White trim was added to the logo in 1970, with outlines (white on the blue jersey, silver on the white jersey) added to the numbers in 1972; the color arrangement on the numbers on the blue jerseys was reversed in 1982.[11] The gray facemasks became blue in 1984. In 1998, the team wore blue pants with their white jerseys along with grey socks but dropped that combination after the season.[11][13] In 1999, the "TV numbers" on the sleeves were moved to the shoulders.[11]

In 1994, every NFL team wore throwback jerseys, and the Lions' were similar to the jerseys used during their 1935 championship season. The helmets and pants were solid silver, the jerseys Honolulu blue with silver numbers and the jersey did not have "TV numbers" on the sleeves. The team wore solid blue socks and black cleats. The helmets also did not have a logo, as helmets were simple leather back then.[11] The Lions also wore '50s-style jerseys during their traditional Thanksgiving Day games from 2001 to 2004 as the NFL encouraged teams to wear throwback jerseys on Thanksgiving Day.[14][15][16][17][18]

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