Invest Without Commissions on Robin Hood Trading App

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Stock brokerage app Robinhood bills itself as “a stock brokerage built with the needs of a new generation in mind.” Robinhood lets traders buy and sell individual stocks for $0 a trade. In doing so, the company hopes to capitalize on the vast, largely untapped market of would-be Millennial investors.

The app was officially launched on Apple Inc.’s (AAPL) App Store in December of 2014, giving many on its 500,000 person-long waitlist the chance to try it out. It is now also available for Android devices via the Google Play Store.

Getting Started with Robinhood
To sign up for the app, users must fill out an application. Once accepted, users are sent a brief video that explains the app, how to make trades and how they can get away with $0 trades. The Millennial targeting really shines here: the video is a quirky blend of “The Wolf of Wall Street” and “Too Many Cooks.”

[ Robinhood is a great way to get started trading given its low account minimums and lack of commissions. If you're interested in getting started as a trader, Investopedia's Trading for Beginners Course provides a great starting point with over five hours of on-demand video, exercises, and interactive content. You'll learn everything from the difference between trading and investing to building your own trading system with position sizing and risk management techniques in place. ]

The entire introduction takes about 80 seconds because the app is simple: users can only buy or sell at market price, or make limit orders, stop loss orders and stop limit orders. Short selling, trading options and margin accounts and other trading tools aren’t available yet. Users can invest as little as they like, thanks to no minimum account requirements.

The interface itself is very sleek, minimal and flat, and it changes color depending on stock and user portfolio performance. Overall, it’s easy on the eyes and fits nicely with the design themes of the latest iOS.