Trying the Impossible Vegan Burger

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FOOD FOR THOUGHT
What if meat could come from plants? We took everything we love about meat from animals, and made it even better – by using plants. You won’t believe your mouth!

MISSION IMPOSSIBLE
We make delicious meat from plants. All the mouthwatering flavor – with a tiny fraction of the environmental impact of meat from cows. We hope you’re hungry.

Wheat protein and potato protein deliver that meaty chew and essential nutrition.

Turns out the key to craveable flavor is the same molecule that makes meat a great source of iron: heme. What’s heme?

Coconut oil and a dash of soy. It’s what gives the Impossible™ Burger that fatty, juicy sizzle.

To bring it all together, we use konjac and xanthan—common ingredients in chefs’ kitchens.

The Impossible™ Burger delivers iron, protein and other important nutrients. See the rest of the good stuff below.