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Just How Big of a Deal was Popeyes' Chicken Sandwich?
The social media craze had an effect on the entire chicken industry.

FAST FOOD OCTOBER 2019 BY DANNY KLEINShare on FacebookTweetShare on LinkedInForward

POPEYES
Popeyes sold out of its chicken sandwich just two weeks after launch.
To say Popeyes struck a chord with its chicken sandwich might be the understatement of 2019. It was an ultra-smart melding of marketing and timing. For the year through July, 2.3 billion breaded-chicken sandwiches were ordered in fast-food restaurants, according to The NPD Group. That’s a 3.3 percent jump from the prior-year period. Hamburger servings, meanwhile, slipped a bit to 6.4 billion.

Really, it’s pretty remarkable to think hamburgers are selling at just close to three times (it’s about 2.8) the amount of breaded chicken sandwiches in quick service. And this was before Popeyes’ biggest product launch in 30 years hit stores August 12 and ignited a social media war.

You can credit Chick-fil-A for the foundation of this consumer phenomenon. The brand has nearly doubled its U.S. store count in the last 12 years, hitting 2,400 units and $10 billion in total systemwide sales by year-end 2018.

Popeyes passively latched onto Chick-fil-A’s boom by simply launching a chicken sandwich, which was two years in the making, per The Wall Street Journal. Chefs in Popeyes’ Miami test kitchen developed a new buttermilk batter for the product and tracked down a special flour to create its crunchy texture. The chain then used the same buttery topping found on biscuits to coat the bun. Barrel-cured pickles were cut thicker than competitor’s sandwiches to stand out. Chick-fil-A, by the way, hasn’t modified its

With the release of this menu item, Popeyes may have de-throned Chick-fil-A as the reigning champion of chicken.
Have you heard about the chicken sandwich from Popeyes? No? You might be the only one. The chicken sandwich was initially released in August 2019, but very quickly sold out after surging popularity. But, have no fear—Popeyes recently re-released their infamous chicken sandwich, though it’s likely you’ll still encounter long lines to get this coveted menu item. So, we wanted to find out what makes the Popeyes chicken sandwich different from all the rest. Here’s what we found.

The Popeyes chicken sandwich has perfect buns
To make their sandwich unique, Popeyes added a new twist to the classic meal: they added a brioche bun. Now, we know that Chick-fil-A has been America’s favorite fast-food chain for years and has been leading the fast-food chicken sandwich game for decades, but the Popeyes chicken sandwich still manages to stand out with its buttery brioche buns encasing crispy chicken, and customers are enjoying the sweeter flavor. Restaurants usually charge extra for brioche buns, but the Popeyes chicken sandwich costs only $3.99 at most franchises.

Popeyes has perfected the art of fried chicken
Popeyes’ customers think highly of the new chicken sandwich, and the online craze about the crispy, juicy chicken is just increasing the hype. Many netizens have noted how the chicken from Popeyes is juicer than Chick-fil-A’s, or how much thicker the serving of fried chicken is. Popeyes definitely knows a thing or two about fried chicken—here are even more fun facts about the beloved Popeyes chicken. “The sandwich has been very well-received and we know our guests are enjoying it!” a Popeyes spokesperson tells Reader’s Digest. “They are really happy with the product, and we love that they’re encouraging others to go out and try it.”

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