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Welcome to the Official Online Store of the Alliance of American Football. This is your go-to location for Officially Licensed Product for all Eight Alliance Teams. Please come back often to find new products, new licensees and special offers. Our goal is to make your shopping experience as easy and pleasant as possible.

The Alliance of American Football, commonly referred to in brief as the AAF or The Alliance, was a short-lived professional American football league, founded by Charlie Ebersol and Bill Polian.[3][1][4] The AAF consisted of eight centrally owned and operated teams, all in the southern and western United States. All teams except Birmingham were located in metropolitan areas with at least one major professional sports franchise.

The AAF began play on February 9, 2019, six days after the National Football League's (NFL) Super Bowl LIII championship game. On April 2, 2019, the league's football operations were suspended by controlling owner Thomas Dundon, who purchased his stake in the league shortly after it began play.[5][6] Two days later, the AAF allowed players to leave their contracts to sign with NFL teams.[7] On April 17, 2019, the league filed for Chapter 7 bankruptcy.[1][8]

Filmmaker Charlie Ebersol was inspired to create the AAF in late 2016 after producing the documentary This Was the XFL for ESPN Films' 30 for 30 series; upon researching and examining the history of the XFL, he came to the conclusion that the concept was viable but that the finished product was both poorly executed and, from an on-field standpoint, bad football. He began developing the AAF in February 2017, about the same time that word had come out about XFL co-founder Vince McMahon possibly reviving the old XFL brand (which McMahon would indeed do).[9] Exhibits in a lawsuit filed by Robert Vanech, who claimed to have co-founded the AAF, state that Ebersol had originally approached McMahon about relaunching the XFL but was unable to come to an agreement, as Ebersol wanted control of the XFL brand and was willing to pay $50 million for the trademark, which McMahon was unwilling to sell.[10]

The AAF was announced on March 20, 2018. Ebersol sought to focus on creating a solid football product in the hopes that it would attract fans. He hired a team of experienced football players, coaches and executives to prepare the league for launch.[9] The AAF was overseen by former NFL general manager Bill Polian, former Pittsburgh Steelers safety Troy Polamalu, and executive J. K. McKay. Advisers also include former Steelers receiver Hines Ward, former New York Giants and Oakland Raiders defensive end Justin Tuck, retired referee and current Fox NFL rules analyst Mike Pereira, and Ebersol's father, retired NBC Sports executive (and co-founder of the original XFL) Dick Ebersol.[11]

The San Diego Fleet was a professional American football franchise based in San Diego, California, and one of the eight members of the Alliance of American Football (AAF). The league began play in February 2019, with the team playing its home games at SDCCU Stadium.[1] They were coached by former NFL head coach Mike Martz.[1] The team was one of the two professional football teams playing in San Diego, along with the San Diego Strike Force of the Indoor Football League, and the first since the former San Diego Chargers moved to Los Angeles in 2017.[2] The Fleet played their home games at the SDCCU Stadium and were led by head coach Mike Martz.

In April 2019 the league suspended football operations and allowed players to break their contracts. On April 17 the league filed for bankruptcy, cutting the season short and putting all eight teams out of business, since under the AAF organizational plan all teams were funded by the central organization.[3]