3 years ago

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NUGGS® 2.0
THE TESLA OF CHICKEN

A CHICKEN
NUGGET
SIMULATION
NUGGS utilize an advanced soy protein technology that enables a hyper-realistic simulation of the texture and flavor of an animal-based nugget.

KILLS YOU
SLOWER
NUGGS contains 13g of protein (about 25% more than animal-based), 10g of fat (about 40% less than animal-based) and are also cholesterol free.

NUGGS ARE ALWAYS IMPROVING
NUGGS operates like a software company. NUGGS are continuously updated by our team of food scientists and engineers in NYC. We take user feedback, find areas for improvement and as we develop new versions of the product we let our users know.

Latest Release:
NUGGS 2.0
NUGGS 2.0 includes fixes and improvements. This update:

• Enables a close to indistinguishable chicken-like substrate (utilizing soy and wheat proteins)

• Enables a close to indistinguishable chicken flavor

• Enables increased fiber

• Disables the use of Konjac, Dehydrated Seaweed, Pea Protein, and Vital Wheat Gluten

Nuggs, the alternative-meat company founded by serial entrepreneur Ben Pasternak (who previously co-founded the social media app Monkey), has raised $4.1 million and gotten itself a new name and a new CTO as it looks to move beyond chicken nuggets.

Now called Simulate, Pasternak’s startup is readying the launch of new products including spicy nuggets, a “chicken burger product” and, eventually, a hot dog, which required a branding change to befit its newly broadened ambitions in the ultra-competitive industry out to reform consumers’ carnivorous impulses.

Since Pasternak first began pitching his direct to consumer chicken nugget replacements a bit over a year ago, the company has sold 1 million pounds of nuggets. Over the next week, Simulate’s frozen nuggets will make their debut in around 30 Gelson’s supermarkets in California. The company has plans to release its chicken patty within the next few months and a hot dog replacement, DOGGS, in the fourth quarter.

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