2/23/2022 Video Podcast

About Bob Guiney Talent: Bob Guiney has been in our living rooms ever since being introduced on ABC's "the Bachelorette" and then following that up with his own season of "The Bachelor". He is featured regularly on The Today Show’s special “Guys Tell All” panel and has been seen on TLC, the WE Network, TVG, CMT & HGTV.

Do you know the difference between an idea and a concept? Ask someone you know what an idea is—their definition. Next, ask them this: So, what is a concept then? Stand back and note his or her confusion.

Amazingly, everything you read about in history (from Einstein to the Wright Brothers to Shakespeare to the Beatles), what you do professionally for a living, and every idea you have for a film, a business or a revolutionary technology are dependent on that difference. Your success depends on knowing the true nature of concept—yet no one was ever taught the difference between an idea and a concept. I call it the missing discipline.

Why does it matter? All great films. All great music. All great technologies. All great books have concept at their core.

But don't let what I just wrote scare you away. It is true, this is a discipline—a missing discipline—that I call concept modeling. But few things are more fun than learning about the concept that made the Beatles, Baseball, and even a Peanut Butter and Jelly sandwich great!

Let's rock this thing