3 years ago

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#cobrakai

ITS ROOTS RUN DEEP
Founded in 1873, Coors was nicknamed “Banquet Beer” by Clear Creek Canyon miners, who’d drink it in banquet halls or huge banquet tents when there were no halls. The name didn’t become official until 1937, when Coors sought to combat the Depression with a strain of nostalgia that somehow didn’t involve the 1980s. That same year, Coors also adopted two other slogans (“America’s Fine Light Beer”, “Brewed with Rocky Mountain Spring Water”) and introduced their waterfall logo.

Style:Lager - Adjunct
Coors Brewing Company (Molson-Coors) Colorado

Notes: Coors Banquet is brewed with 100% Rocky Mountain water and Moravian barley from many generations of family farmers. True to its roots, it is brewed only in one place, Golden, Colorado, and nowhere else.

Ingredients: Water, barley malt, corn syrup (dextrose), yeast, hop extract

Johnny Lawrence (William Zabka) is almost always drinking Coors Banquet Beers in Cobra Kai.
Given its prominence in some '80s action movies, it makes sense that this would be Johnny's favorite.
"I should be getting paid by Coors for all of this," Zabka said last year.
It's impossible to watch Cobra Kai and not know what Johnny Lawrence's favorite drink is because, well, you know what it is. It's beer. Coors Banquet Beer, to be very, very specific—because it's just that important. Johnny (William Zabka) drinks his Banquet from cans, and he drinks it from bottles. He drinks it at work, he drinks it out in the world, and he drinks it when he's out to dinner on a date. He drinks his Banquet everywhere, and, let's be real, it makes us want to drink it the next chance we get, too.

In fact, despite its rising popularity, few think of this beer as being anywhere near as hip as Pabst Blue Ribbon. The beer in question is Coors Banquet, a.k.a., plain old Coors—the frothy traditional brew that comes in cans that are a pale yellow, a pigment slightly darker than the straw-colored liquid inside.

Using data from Beer Insights, the website 24/7 Wall Street put together a list of the “Nine Beers Americans No Longer Drink” that’s recently been circulating on the web. The title isn’t exactly accurate, since one of the requirements to be on the list was that the brand must sell in quantities of least 600,000 barrels per year. In any event, what all of the brews featured have in common is that they have sustained large drop-offs in popularity. Specifically, sales of the brands on the list have all fallen by 30% of more from 2007 to 2012.

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