Salesforce and CRM

Salesforce

Salesforce is a global web-based application and cloud computing company best known for its Customer Relationship Management (CRM) product. They specialize in Software-as-a-Service (SaaS) to help users handle all of their business needs.

Salesforce.com is a customer success platform, designed to help users sell, service, market, analyze, and connect with their customers.

Salesforce has everything required to run a business from anywhere. Using standard products and features, users can manage relationships with customers, collaborate and engage with employees and partners, and store their data securely in the cloud.

But standard products and features are only the beginning. This platform allows to customize and personalize the experience for customers, partners, and employees and easily extend beyond out of the box functionality.

It is a suite of CRM products that work together to make today’s corporations function more efficiently and profitably. They touch many functional areas in the company.

CRM

CRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customer’s needs and behaviors in order to develop stronger relationships with them.

This technology allows users to manage relationships with their customers and track data related to all of their interactions. It also helps teams collaborate, both internally and externally, gather insights from social media, track important metrics, and communicate via Email, Phone, Social, and other channels.

The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.