Marketing In Metaverse | Digital Marketing In The Metaverse

Digital marketers need to be kept up to speed with the latest technological developments. This includes understanding the metaverse and its full potential. What marketers need to understand is that metaverse is not just a trendy new thing; it seems like it is here to stay and is making its way to be the next big thing.

In their metaverse whitepaper, the Mobile Marketing Association (MMA) and Culture Group describe the metaverse as "shared virtual worlds that seamlessly blend applied game mechanics, massive interactive live events (MILE), blockchain-enabled digital goods, and virtual commerce".

Let's take a look at how Metaverse is one of the emerging platforms for marketing.

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