4 Tech Trends Shaping the Future of Media and Entertainment

The way consumers watch media, how businesses create it, and how marketers advertise on it have all changed significantly in the previous decade. According to The Wall Street Journal, cable TV lost a historic amount of users in Q3 of 2018, as most of the individuals opted for subscription-based TV options. Live video streaming is enthralling both consumers and advertisers, with adoption rates rising to 35% in 2018 from 28% in 2017. Despite the fast-paced evolution of the entertainment industry, we can make certain predictions about the future of media and entertainment. Augmented Reality, Virtual Reality, Artificial Intelligence, and Personalized Advertisements will play an integral part in the media and entertainment industry.

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