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An Internet meme, more commonly known simply as a meme (/miːm/ MEEM), is an idea, behavior, image, or style that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet and is subject to change over time. Traditionally, they were a concept or catchphrase, but the concept has since become broader and more multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations.[1]

Internet memes are considered a part of Internet culture.[1] They can spread from person to person via social networks, blogs, direct email, or news sources. Instant communication on the Internet facilitates word of mouth transmission, resulting in fads and sensations that tend to grow rapidly. An example of such a fad is that of planking (lying down in public places); posting a photo of someone planking online brings attention to the fad and allows it to reach many people in little time. The Internet also facilitates the rapid evolution of memes.

One hallmark of Internet memes is the appropriation of a part of broader culture; in particular, many memes use popular culture (especially in image macros of other media), which can sometimes lead to issues with copyright. "Dank" memes have emerged as a new form of image-macros, and many modern memes take on inclusion of surreal, nonsensical, and non-sequitur themes. Colloquially, the terms meme and Internet meme are used more loosely, having become umbrella terms for any piece of quickly-consumed comedic content that may not necessarily be intended to spread or evolve.