Why Is Shopify's Growth Story Vanishing | SHOP Stock

2 years ago
12

Shopify (SHOP), a high-flyer throughout most of the pandemic, reported Q4 2021 results that edged past expectations, fueled by record-setting Black Friday sales on its platform. However, the upside report isn't helping to reignite this formerly red-hot stock. At issue is the company's slowing growth and a relatedly less favorable climate for its eCommerce platform, which helps SMBs establish, manage, and run their businesses online. While sifting through all the key metrics for Shopify, it's clear that business is still very healthy -- albeit, not at the booming levels seen in FY20 and FY21. So why is Shopify's growth slowing down?

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