Information Overload and What It Does to Your Brain

In this episode, Paul dives into the impact technology and the internet has on our brains. If you look at the data and the neuroscience behind technology use, we encounter around 4000-10000 ads per day and the media-rich content we consume overwhelms our brain. Back in 2012, a study found that we were consuming around 63 gigabytes a day. Fast forward 10 years and that number is likely to have increased. "Rich media" is overloading our brains. We were made to learn thimble by thimble, not by drinking out of the water hose of modern media. Our cognitive abilities were not made to handle the overstimulation of our brain.

The Beautiful Mess | Episode 12

🎒 RESOURCES
What The Internet Is Doing to Our Brains: The Shallows by Nicholas Carr
Amusing Ourselves to Death by Neil Postman
Digital Minimalism by Cal Newport
Smartphone Use Data from Statista: https://www.statista.com/statistics/1224510/time-spent-per-day-on-smartphone-us/
Article on How Many Times a Day You Check Your Phone: https://www.q13fox.com/news/americans-check-their-smartphones-96-times-a-day-survey-says
Article on Americans' Media Consumption: https://news.usc.edu/56894/americans-consume-media-in-a-major-way-study-finds/
Forbes Article with Ad Data: https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/?sh=549b3bde626e

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