How Jason Yanowitz Launched Blockworks

#jasonyanowitz
Jason Yanowitz is the cofounder of Blockworks, a digital media company launched in 2018 focused on the intersection of cryptocurrency and finance.

They have experienced explosive growth as they have scaled to eight figures in annual revenue, dozens of podcasts, and a rapidly growing audience hungry to make sense of crypto.

Jason and the Blockworks team have scaled while bootstrapping (not raising any venture capital) and stair-stepped from events to podcasts to a full news site and email newsletter platform.

In this episode, Jason and Aaron discuss the origins of Blockworks, the best strategy for bootstrapping a media business, and what 2022 holds for crypto.

TIMESTAMPS:

00:00 Introduction
01:17 How did Jason redefine their business
03:19 How did they bootstrap their company
07:10 Should I bootstrap or not?
12:00 Hitting familiarity and futuristic
14:02 Importance of picking a target
16:01 Process of recruitment
19:35 Leveraging platforms to build a brand
22:10 How to start in crypto?
25:49 Thoughts on online courses for crypto
28:09 How do you manage listening to podcast?
31:05 Predictions
35:00 Centralized and Decentralized
37:00 Create your own NFT
40:02 Jason's Call to Action