E31 German Car Industry Commits Suicide by Electrification
The German automotive industry faced off challenges from Asian competitors by a combination of cost-cutting and intense marketing. It just so happens that they are good at both, with marketing being a strength of the Germans before the unification of Germany (NOT re-unification, which happened much later).
However, with today's push for BEVs, the Germans are heavily betting on a technology where they lack the competitive advantage. Wiser would be to find environmentally-friendly (carbon-neutral) alternatives to leverage their industrial advantage.
In this podcast, I discuss all this and more (especially the special interests behind the boom of TSLA).
Please note that all my discussions are my personal opinions only. Nothing is scripted.