E31 German Car Industry Commits Suicide by Electrification

Published February 15, 2022 38 Views

The German automotive industry faced off challenges from Asian competitors by a combination of cost-cutting and intense marketing. It just so happens that they are good at both, with marketing being a strength of the Germans before the unification of Germany (NOT re-unification, which happened much later).

However, with today's push for BEVs, the Germans are heavily betting on a technology where they lack the competitive advantage. Wiser would be to find environmentally-friendly (carbon-neutral) alternatives to leverage their industrial advantage.

In this podcast, I discuss all this and more (especially the special interests behind the boom of TSLA).

Please note that all my discussions are my personal opinions only. Nothing is scripted.

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