How to Discover Yourself and Become An Influencer | The Tyler Wagner Show - Shay Rowbottom

Shay Rowbottom joins us on The Tyler Wagner Show!

Throughout the three years Shay worked on Facebook, she had amassed billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform, and at her peak she was averaging over 1 Billion views per month on Facebook for her clients.

This led to doing marketing for product companies as well, and utilizing the blog owner’s followings to post more direct ads on consumer products. Her team would then take the data accumulated from organic video content, and run retargeting campaigns through Facebook ads manager, reaching the right buyers and increasing sales for the product companies.

In May of 2018, Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.

What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content.

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Visit Shay's website at https://www.shayrowbottom.com/
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