Spotify bending the knee?

Spotify bending the knee?

https://www.youtube.com/watch?v=hdkO8A2T0XE&t=630s

I continue to spread this message of making a concerted effort to stop funding people that fucking hate you. It's catching on. It's difficult to get people to be willing to give up things that they love, or buying things from places that are convenient, but once you make it personal for them they get it. You'd NEVER give money to a store owner who welcomed you into his store with a hearty "Go fuck yourself" and then proceeded to scream at you the entire time you shopped his store, and then finished it off by laughing in your face when you handed him money and left knowing you'll return and keep giving him money. So why do it with corporations, or entertainers who feel the same way?