A Cup of Cold Water - Greatest Story Ever Told

The Greatest Story Ever Told is an American old-time radio religious drama. It was broadcast on ABC from January 26, 1947, until December 30, 1956.[Beginning July 25, 1948, the program was also broadcast via shortwave radio to 58 other countries by the World Wide Broadcasting Foundation.

The Greatest Story Ever Told, the title of which was used for Fulton Oursler's 1949 book, used dramatized sketches to depict events in the life of Jesus Christ. As in the book, the words spoken by Jesus in the radio program came directly from the Bible The premiere episode was "Parable of the Good Samaritan".

The program was sponsored by Goodyear Tire and Rubber Company, but it lacked commercials, having the sponsorship announced only at the end of each episode. When the broadcast run ended, the affiliation between the program and Goodyear was described as "one of [the] longest institutional broadcast advertising campaigns".

Originally Broadcast 4/30/1950

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